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The business of your hot pot restaurant is not good right now, so you can only change your strategy now, such as selling the hot pot restaurant, building a ramen shop or selling clothes, and you can do more in these stores with more customers.
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The business of the hot pot restaurant is not good, you just have to do some activities, and after the activities, it will attract a lot of people.
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What should I do if the business of the hot pot restaurant is not good, and what can I do? If the business of the hot pot restaurant is not good, you should do some activities that make profits, do more work in that county, and do more advertising.
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What to do if the business of the hot pot restaurant is not good, if the hot pot restaurant is not good, you can choose another one. What about the better lot, and then do some ** or something.
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The business of hot pot restaurants is not good, that is, to expand the publicity efforts, or to launch some good products.
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If the business of the hot pot restaurant is not good, first of all, we must focus on the product, quality, and service.
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Generally speaking, it is normal for hot pot restaurants to have a bad business, but what about the solution? Personally, I suggest you go to the Internet to read the article "Chen Diewei's hot pot restaurant turnaround experience". This article is full of real experience, and it is a must-see for **pot shops.
If you don't look at it, if you open a store, it will only be a bamboo basket in the end. I won't say much else, I hope my answer really helps you.
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Is there any way to do a bad business in a hot pot restaurant? There are many ways to first improve the quality of service attitude, to improve the enthusiasm of service, price, reasonable food, hygiene, improve the quality of more advertising.
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What should I do if the business of the hot pot restaurant is not good, and what is the way to increase advertising efforts, and take out signature dishes and specialties to consolidate the conditions for customers to taste and give some preferential conditions.
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My business is not good, what should I do? Is there any way to do it? You can do it, or give vouchers or something.
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1. It's neat, but isn't the location too compact?
2. The area is 150 square meters, which is basically the location of the hall, there is no private room, the actual use area is small, everyone can try it in a compact environment, if it is in a noisy environment for a long time, is it not a little quiet?
3. Layout: Slightly northeast cauldron style, relatively close to iron pot stew.
4. As for the taste, hot pot in the world is basically the same, each has its own consumer groups, even if it is boiled white meat and dipped in sesame sauce, he has loyal fans. Therefore, the taste is not a category to consider, because even if you eat too many peaches, your stomach will be swollen.
5. The price is the same as the mood, not the same as the food. Today's catering is high-end and enjoys low-end consumption. Therefore, the so-called elegance still needs to be considered.
6. Suggestion: Try to make as thin profits as possible, generate more consumption, raise people first, analyze the reasons in the process of raising people, and recruit your own part of the consumer group, even if you want to eat spicy hot pot.
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First of all, it may be that the publicity of the brand is not in place, and you can choose a well-known brand to join. Secondly, the taste may not be quite in line with the taste of consumers, so it is recommended to ask the opinions of consumers who come to the store.
1. Blind imitation.
From the ancient times of Dong Shi Xiaofeng to the present market homogenization is serious, chasing the wind seems to have become a kind of "characteristic" of people, people are reluctant to innovate, only greedy to walk the road that others have walked, once they see a hot pot restaurant business is booming, they will rush to imitate, blindly copy other people's practices, live as if a "high imitation shop", the result can be imagined, consumer aesthetic fatigue, after the short-term freshness passed, the hot pot restaurant will not be cared for.
2. Be in a hurry.
Rushing is a taboo in the catering industry, many people think that the best pot shop is simple to operate, quick to get started, so they hurriedly open the store, the lack of preparation time is tantamount to catching ducks on the shelves, and the later period does not bother to operate, speed up the pace and only want to make profits, resulting in the operation of the store can not keep up with the boss's anxious mentality, there is a disconnect, the overall quality of the hot pot restaurant is backward, and naturally no one wants to patronize.
3. Lack of professionalism.
There is also a very important reason for the closure of hot pot restaurants, that is, the lack of professionalism, through the analysis of these failed cases, we found that most of the closed hot pot restaurants are hot pot restaurants operated by laymen, due to the operator's lack of understanding of the hot pot market, coupled with the lack of core technology and management capabilities, resulting in bad taste of hot pot restaurants, chaotic management, and the road of no return to failure.
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How to make the hot pot restaurant business more and more prosperous:
Retain customers with deliciousness.
Hot pot restaurants, only by relying on deliciousness, can they retain customers! In the restaurant industry, there is no way to attract repeat customers without good taste. The taste is authentic and the texture is unique, which is naturally the core competitiveness.
To make a hot pot to make a good taste, one looks at the ingredients, and the other looks at the sauce. How the business of a hot pot restaurant is not good, the most important thing is to investigate and correct it from the taste aspect.
Pay attention to the decoration style of the hot pot restaurant.
How can the business of a hot pot restaurant become popular? If the taste is good and the service is good, then the hot pot restaurant still has no business, and if the business is not good, it is very likely that the decoration problem of the hot pot restaurant is good. A well-decorated hot pot restaurant has a rich theme and connotation, and customers can feel the unique cultural edification and mood, the combination of eating and fun, strong participation, and a relaxed and harmonious atmosphere.
The environment affects people's state of mind, which subtly affects the taste of hot pot. In the past, the people's hot pot within 30 yuan per capita often only paid attention to the taste and neglected the environment. But as we all know, decoration is a "bottomless pit" that can be deep and shallow, and how to make highlights in the case of limited investment in popular hot pot restaurants is a huge and complicated thing for people to feel different as soon as they come in.
Intimate service is indispensable.
How can the business of a hot pot restaurant become popular? When people eat out, in addition to filling their bellies, there is also a very great enjoyment, that is, to feel God-like "service"! Therefore, hot pot restaurants need to have more intimate service in order to retain more customers.
Personnel recruitment is key.
Catering is a labor-intensive industry, recruitment is difficult, and the staff is not very skilled, so the 600-800 square hot pot restaurant needs to prepare about 70 employees (50-60 people are required for normal configuration). In addition, in order to save time, it is necessary to recruit and train employees while decorating.
First of all, the recruitment is the management personnel, including the store manager, the front office manager, the supervisor, the head chef, finance, warehouse management, procurement, the assessment of their work experience and experience should be carried out as far as possible to the place where they have worked, because some people will say but do not do a good job, and some people are not good at expressing but very capable, so it is necessary to go through a variety of assessments, in order to fully understand their work ability and dedication. After the management has determined, the recruitment of other personnel such as greeters, bartenders, waiters, waiters, cooks, parking assistants, cashiers and cleaners will be carried out.
After the employees are recruited, they also have to solve the problems of food and housing. It is necessary to rent several houses for 70 employees near the hot pot restaurant, using high and low beds, and generally three houses can accommodate 10-15 people; For meals, make staff meals or buy boxed lunches; In addition, the promised monthly salary for the front office attendant, excluding bonuses and commissions, should be more than 600 yuan.
The owner of the brick-and-mortar store business must know. What physical stores want is the first volume, and if the amount is large, there will be a chance to make money. There will be no loss at all.
The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model. A business model that customers can't refuse!
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This situation is very common, don't be anxious, this is a very normal phenomenon in the catering industry, what you have to do now is to find the most fundamental reason for the slump in the restaurant, for example, whether the source of customers is not as many as you expected, whether your publicity is not enough, etc., do it targeted, find the reason and then you can solve it in a targeted manner, for example, if it is a partial location, you can use takeaway platforms such as Meituan to enhance popularity and stimulate consumption, if the dishes do not meet the local consumption, If the dishes are good, but there are no characteristics, you must figure out your own positioning, introduce attractive features, etc., there are many ways, and you must work hard to find the real reason.
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You can try to do some activities, send consumption coupons, you can use cash for the next time you come to spend, or you can set up a membership point system to increase the return rate of the store.
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What is the reason for the bad business of hot pot restaurants? This is a benevolent and wise people's opinion, in the eyes of marketing planning, marketing is a problem, management will say that there is a problem with management, analysis of the business model of course will say that your strategy has a problem, in fact, doing business is a system engineering, which joint can not go wrong, therefore, each of your joints must have professional personnel to control, to increase operating income is very simple, drainage is king!
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The store should be distinctive, launch special dishes, appropriately engage in some **, pay attention to service quality, of course, things have to be genuine, publicity should be in place, there should be a lot of people who eat hot pot this season, and finally wish business prosperity.
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Chinese have a habit, ** people like to go **, no matter how good things need marketing, you find more people, first create a kind of business booming look, so that you can quickly attract a lot of people who are willing to try, as long as the taste in your store is really good, I believe it is not difficult to retain a group of repeat customers. Hope to adopt.
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I read the article the other day, and it's pretty much the same as what you described!
His approach is to hold activities in the store, 100 yuan to give 50 bottles of 50 yuan wine, only allowed to drink in the store and not to take away!
It's called fishing! You can try this with a similar activity!
Good luck with your business! Money!
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What to eat, it depends on the suitability, not what is in any place, business is booming, as far as hot pot duck is concerned, business is good in Binzhou, but it is not good to do in Yantai, and there is little food.
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This first consider whether the taste is not good, the restaurant generally as long as the taste is good, there will be a fixed repeat customer, you may not taste good in this situation, it is best to do a survey, let the guests give a review, paid to send some dishes, there is also a possibility that your publicity is not in place, now everything depends on publicity and packaging, you can try to do an event marketing to see, and then the service and the quality of the dishes should also be paid attention to, and the variety of dishes should also be improved.
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Learn to market, do more activities, and come up with new ways to attract customers.
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Taste is king, and in today's era, eating is not to solve hunger, but to eat culture and taste. In particular, brand effect is also very important.
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I have an 800-square-meter hot pot restaurant in Shanghai. It may be that the shareholders bring customer resources, or from the perspective of corporate relations, it can often be used as a venue for many offline activities of enterprises. Or internet marketing.
Special occasions such as annual meetings, major festivals, and watching football can gather popularity. Dear, perseverance to the end is victory.
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The heart of a hot pot restaurant: taste and price.
The taste is not good, the price is affordable, and after a long time, there will be fewer customers;
The taste is good, the price is expensive, and the amount is relatively small.
First set the taste and ** to be reasonable, and then do activities, all kinds of preferential activities are slowly promoted, and after a long time, the popularity can go up.
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When opening a store, it is very important to pay attention to decoration, location, taste, service attitude, and publicity. Hope it helps.
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Publicity should be in place, just open your own store to establish a good image, it doesn't matter if you lose money, because it's a new store. What is the location of Hanguang Gate, I have time to eat with my friends.
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Your decoration is really good, have you considered other reasons, do not do it delicious, there is a problem with the location.
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Now it is the time to eat hot pot in winter, and the business was good when it opened, but now the business is not as good as before, which means that there must be a problem in business management. As a diner, I think that hot pot restaurants are the same as other restaurants, one is the quality and freshness of the ingredients, the other is the service, any problem is nothing more than feedback to customers in these two aspects, it is recommended that you start from these two aspects, check the problem, explore better ways, you can buy a Haidilao book to see, learn Daniel Zhang's management philosophy, maybe get some help.
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There is a statue of Buddha (Maitreya Bodhisattva Guanyin Bodhisattva) to see. Don't kill or sell alcohol.
You have hurt too many sentient beings, and in addition to having no business, it is estimated that you also have problems with your health. Usually be a good person who is respectful and simple.
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1. New stores, marketing momentum;
2. Winter peak season**;
3. Service quality;
4. Marketing characteristics (special dishes, special consumption periods).
Wait a minute...
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You can reply to your boss with the following messages to help him:
1.Show empathy: Be clear about your sympathy for a bad business situation and let your boss know that you understand his situation.
2.Ask why: Ask your boss if he's sure he's having the necessary marketing strategies in place, if he understands his target customer base, and what they need.
4.Encouragement: Tell your boss that running a business, like everything in life, requires patience and perseverance. If the boss can overcome the obstacles, he will have more success.
5.Thank you: Finally, express your gratitude to your boss and let him know that you have seriously considered his problem and hope that he will remember the difficult times during this period.
I am the beneficiary of learning the free profit model of Mr. Wang Shunjie, China's top marketing master.
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