Is there still a prospect and market for the production of daily chemical products?

The daily chemical market is increasing year by year, and the coastal areas have a large share

With the continuous increase of people's consumption expenditure and the continuous change of consumption concepts, the market size of China's daily chemical products is increasing year by year due to the needs of beauty, maintenance, health and hygiene. In 2018, the market size of China's daily chemical products reached 100 million yuan, a year-on-year increase.

The sales of daily chemical products in China are mainly distributed in coastal areas, and the regional structure is relatively unbalanced. In 2018, the total proportion of the top ten provinces in terms of sales revenue, 6 of the top 10 provinces are coastal areas, and Guangdong, Zhejiang, Jiangsu, Shanghai, Shandong, and Fujian are impressively listed. In 2018, the sales revenue of daily chemical products in Guangdong Province took the lead, with a cumulative annual sales revenue of about 156 billion yuan, accounting for the national market size; The second place is Zhejiang Province, with an annual sales revenue of about 59.7 billion yuan, accounting for the national market size; Jiangsu Province ranks third in the country with a sales revenue of 37.2 billion, accounting for about the national market share.

The degree of localization needs to be improved urgently, and the industry concentration is gradually increasing

A horizontal comparison with South Korea shows that Shanghai Shangmei, a local company with the highest market share in China's mass cosmetics market, has only a market share.

LG and Amorepacific, the top two companies in the Korean mass cosmetics market, both have a high market share of local companies, and there is a lot of room for local companies to integrate in the industry.

After difficult growth in a highly competitive market environment, local enterprises have formed their own unique advantages in brand, technology, marketing channels, etc., and have completed the initial accumulation in the subdivided industry, and the local daily chemical industry is in a breakthrough period. Local brands of mass cosmetics are particularly competitive, and have gained advantages in some market segments through the strategy of "channel sinking", and there is still room for further localization in China's daily chemical product market.

Now the daily chemical products market is basically saturated, and it is difficult to do the prospect and market.

Daily chemical products refer to the scientific and technological chemicals used in people's daily life, including shampoo, shower gel, cosmetics, laundry detergent, etc. With the improvement of people's living standards, the daily chemical industry has developed greatly with the enhancement of people's purchasing power. Daily necessities include cosmetics, detergents, oral chemicals, special cleaners, etc.

He is a necessity, no matter when the market is very large, you don't feel that the market is saturated, as long as you do well can still stand out.

Daily chemical products are mass consumption products for ordinary people. The consumption is enormous. If you ensure the quality of the premise, there is a good marketing market prospect is still very broad.

Daily chemical products are saturated.

The average growth rate of the daily chemical market is 42% in the fastest year. China's daily chemical market has a strong consumer base, and in recent years GDP growth has been maintained at about 10%, with the improvement of residents' living standards, China's daily chemical (including cosmetics, beauty and other industries) will continue to show a rapid growth trend, is expected before 2010, daily chemical (generalized, the same below) market annual growth rate of 12%-14%, in 2007 China's daily chemical market sales reached 100 million yuan, growth, slightly higher than the GDP growth ratio, is expected in 2010, China's daily sales market will exceed 210 billion yuan. However, consumers pay more attention to factors such as quality and the pursuit of green pollution-free, and "organic cosmetics", "additive-free", "Chinese herbal plant concept", "anti-aging" and "nanotechnology" are still the leading concepts in the market.

It is recommended to analyze the successful methods that can be adopted in Sichuan, and make a systematic analysis of the formula, soft advertising, and channels of the product! However, the failure of the later market channel and so on to learn from it.

At present, the largest daily chemical company in China is Jiangsu Longrich Biotechnology. Ma Yun pointed back and said: No matter what others say, we only believe that we must not care what others think of us, how we care about how we see the world, how to move forward step by step according to our established dreams, this is a way to do anything.