What is the difference between buying a trademark and registering a trademark

At present, there are only two ways to obtain a trademark, one is to register a trademark and the other is to purchase a trademark. Although both are ways to obtain trademarks, the official fee for registering a trademark is only 300 yuan, but the official fee for purchasing a trademark is 500 yuan.

Registered trademark: Registered trademark is a legal term, refers to the trademark approved by the relevant departments, the trademark applicant obtains the exclusive right to use the trademark, and the registered trademark enjoys the exclusive right to use a certain brand name and brand logo, which is protected by law and shall not be imitated by any other enterprise.

Purchase of a trademark: Strictly speaking, it is called a trademark assignment. It refers to the act of the trademark registrant transferring the exclusive right to use the trademark to another party within the validity period of the registered trademark in accordance with the legal procedures.

Fee: 300 yuan for registered trademark, 500 yuan for purchasing trademark, and tens of thousands of yuan for trademark.

Success rate: Registered trademark: According to the records of 2017, the success rate of the whole year is about 47%, and the success rate of trademark transfer: basically 100% of the trademark transfer.

Precautions. Trademark validity period: Trademarks also have a validity period, the validity period of registered trademarks is generally ten years, if you need to continue to use after the expiration of the validity period, you should renew the trademark 12 months before the expiration, if it exceeds the time, there is also a 6-month grace period in China (specific analysis abroad), and the validity period of each renewal is also 10 years.

Change of trademark registrant: If the trademark registrant changes its name, address, person or document recipient, or deletes the designated goods, it shall go through the corresponding change procedures with the Trademark Office. Otherwise, after investigation and punishment by industry and commerce, it will be ordered to make corrections within a time limit, and if it still does not make corrections, it will face the consequences of the cancellation of the trademark.

Cancellation 3: If the trademark has not been used for three years or is facing cancellation, according to the provisions of the Trademark Law, any unit or individual may apply for cancellation of the registered trademark if it has not been used for three consecutive years without a legitimate reason.

Juming Enterprise Service:

There is no clear distinction between the advantages and disadvantages of trademark registration and trademark purchase, and it mainly depends on which one your own enterprise prefers.

1. Advantages of trademark registration

1. Low cost

Compared with buying a trademark, a registered trademark is cheaper. The cost of a registered trademark is generally about 1500, and the purchase of a trademark is much more expensive, 65% of the trademark transfer is 1-20,000, 25% of the trademark transfer is 2-50,000, 10% of the trademark is 5-100,000, and some well-known trademarks are more expensive.

Second, the uniqueness of the brand

The reason why you want to register a trademark is to want to be different and reflect your uniqueness, so you can register it yourself now if you have high requirements for this piece and have unique insights about the brand. Comprehensive protection from the start to reduce the risk of plagiarism.

Third, the risk factor is low

It is mainly reflected in the fact that the registered trademark starts from scratch, there is no problem, and the problem is directly rejected during the registration process, and Bi Feng is innocent after the registration is passed. There is no need to worry about any disputes.

2. Advantages of trademark purchase

1. The consumption time of hand branches is short

The time to purchase a trademark is generally 3-7 working days to complete the authorization procedures, and the "trademark use authorization letter" can be used on the same day, and in many cases it is necessary to have a registered trademark.

For the company, buying a trademark can save more time, because time is money, and having a trademark as early as possible is equivalent to entering the market one step earlier to seize the opportunity, which is more conducive to the later development of the enterprise.

2. Existing influence

If the purchased trademark is a trademark that has been used for many years, then the trademark will basically have a certain influence, although it is more expensive, but it can save a lot of publicity and promotion costs, and after purchasing the trademark, you can directly obtain the brand influence of the trademark, which is conducive to the rapid layout of the market.

In fact, it is not possible to directly judge which is better, trademark registration or trademark transfer, it depends on which one is more needed by enterprises or individuals, and the right one is always the best, but if you still have no trademark, although you are not in a hurry to use it, you should also start registration as soon as possible, and it is better to register it yourself or register it yourself, and the cost is relatively low.

The above is Juming's enterprise service, I hope it will help you

Each has its own advantages, the risk of registering a trademark is high, the cycle is long, the purchase of a trademark is basically risk-free, the cycle is short, and it can be used immediately, but it may not meet your mind.

Trademarks are not new to enterprises, a product wants to stabilize its foothold in the market in related fields, the product can not do without a trademark, and there are two main ways to obtain a trademark: trademark registration and buying a trademark, today we will talk about the buyer Li Shengbiao or a registered trademark?

Is it better to buy a trademark or register a trademark? It is mainly analyzed from the following two aspects:

1. Considering the economic conditions, the registered trademark is betterIf you consider the economic conditions, it is better to register your own trademark, and the first registered trademark is cheaper than the purchase, but the waiting time is longer. It generally takes more than 1 year; If the trademark is rejected or opposed, the time will be delayed by almost two years.

2. Considering the time cost, it is better to buy a trademark, if you consider it from the perspective of time, it only takes about 8 months to complete the transfer procedures for the purchase of a trademark. Usually, you can directly purchase the R trademark that has been licensed, and as long as you reach an agreement with the trademark owner, you can use the R trademark immediately.

In general, customers can make different choices considering different situations, if your brand is just positioned, then it is recommended to register a new trademark, which saves costs for you, and you can choose a good trademark name by yourself.

The above is the answer to the relevant questions about buying a trademark or a registered trademark, although buying a trademark is indeed higher than a registered trademark to a certain extent, but the risk of buying a trademark is low. Although it is cheap, it does occupy an uncontrollable factor in the success rate. If the trademark is rejected and the trademark is called out for by others, the reexamination will also need to pay additional money, and there is a high chance of registration failure.

The time to buy a trademark is short, it is quick to get started, and it is also early to occupy a leading position in the market, so it is still recommended for everyone.

Good brand name recommendation: Kaku neighborhood.

Trademark registration or trademark purchase? Of course, in the end, it depends on the demander, if you are in a hurry to use the trademark, you can choose to buy the trademark, otherwise you can choose to register the trademark to obtain the trademark. So which is better, trademark registration or trademark purchase?

Trademark registration is a prerequisite and condition for the trademark user to obtain the exclusive right to use the trademark, and only the trademark that has been approved for registration is protected by law. The principle of trademark registration is the basic criterion for determining the exclusive right to use a trademark, and the choice of different registration principles is the result of the balance between legal certainty and legal fairness by legislators of various countries in this issue.

Trademark purchase can be obtained through the new registration of the trademark and the purchase of ready-made trademarks of other trademark owners, the new registered trademark can be accepted by the trademark registration agency, and the purchase of ready-made trademarks can be purchased through the trademark transfer and sales platform.

Advantages of trademark registration: you can protect the goods you want to protect completely, and you will be more satisfied with the design of the trademark. The most important thing is that ** is low, if you go to the trademark office yourself, you only need to pay the official fee.

Even if you find ** to help you register, it is only between 1800-2000, of course, there may be some differences between ** institutions, but the total cost price will not exceed 2000 yuan, which is also very cost-effective. Regarding the question of individual trademark registration, you can read "How to register a trademark for an individual?" This article to find out.

Disadvantages of trademark registration: there is a first-to-file principle in the Trademark Law, if the trademark you are applying for now is similar to the existing trademark, it will be very troublesome, so you can be hungry and can be opposed after the announcement, if you do not find a professional person to get it done, the most troublesome thing is that even if you reply to the objection, you may be judged invalid by the Trademark Office, then the money spent in front of the code is wasted, and the most important thing is time, it is a loss of time, and money, and the trademark is not noted.

Advantages of trademark purchase: As long as the seller's trademark is legitimate, it can be used after buying without any risk of invalidation.

Disadvantages of trademark purchase: **Too expensive, an ordinary trademark also costs 20,000, and a good trademark is hundreds of thousands, hundreds of thousands.

As for the final way to get the trademark, it depends on the actual situation of your company. The above is which is better, trademark registration and trademark purchase, which is better for everyone brought by Bajie, do you know now?

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Whether it's an e-commerce industry, a start-up, or a listed group, a trademark is needed to help establish some visibility. At present, there are two main ways to obtain a registered trademark, one is to register a trademark, and the other is to purchase a trademark. So is it better to buy a trademark or register a trademark?

Advantages of a registered trademark:

1. Cheap**.

Compared to buying a trademark, it is cheaper to register a trademark. Generally, more than 1,000 yuan can be obtained, and the cost of buying a commercial crack locust surplus standard needs at least 20,000 yuan. If it is a famous trademark, it will be more expensive.

2. Brand creativity.

For enterprises with strong brand awareness, they can choose to register a trademark to reflect their uniqueness. Businesses that have their own opinions about the brand should also choose to register and create a new brand. It's not easy to replicate from scratch.

3. Large enterprises create innovative brands.

In the market, it can often withstand the storm of large enterprises and have a good brand awareness, so the development of new product lines is mostly of all categories, so the protection is more comprehensive.

Advantages of buying trademarks:

1. Rapid issuance of certificates.

The normal time for roll-over registration is about 8 months. If something goes wrong, the timing is uncertain. Therefore, it is very important to look for a reliable registered company.

However, the time for trademark transfer is much faster, and it can generally be completed in 4-6 months. If you want a new product to open the market quickly, the faster the time, the more it will attract people's attention and reap the benefits.

2. The success rate is close to 100%.

There is little to no risk in the transfer of a trademark because the transferred trademark is registered and can be used directly.

3. In case of emergency, the trademark registration certificate is required.

There are many situations that require a registered trademark, such as entering a Tmall store, ***, franchising, trademark licensing, etc. Bright chaos.

So buy a trademark or register a trademark?

If you find a good brand name in your search that matches your brand positioning, please remove it as soon as possible.

After the brand is launched, the trademark can be fully protected. It can be registered as multiple categories or all categories.

In the development process of many brand lines, after market segmentation and product side determination, first pay attention to the development trend of listed brands, and at the same time, register new product trademarks, low-key, in order to prevent preemptive registration.

Whether it is to buy a trademark or register a trademark, we need to choose according to our actual situation. After all, a registered trademark is the cornerstone of an enterprise, and Bajie Intellectual Property Trademark Network can provide you with efficient and professional services.