McDonald s will close 200 stores in the United States, what is the economy like under the epidemic?

McDonald'Founded in Chicago in 1955, it has about 30,000 outlets worldwide. <>

It mainly sells hamburgers, as well as fast food such as fries, fried chicken, soft drinks, ice products, salads, and fruits. McDonald's restaurants were translated as "MacDonald Fast Food" in Chinese mainland in the early days, and it was not until later that the current Hong Kong-style translation was adopted. In the folk, because of the close pronunciation of McDonald's and "Peony Building", Peony Building is also regarded as a nickname of McDonald's, but it is not common.

With approximately 32,000 stores in 119 countries on six continents, McDonald's represents an American lifestyle in many countries. <>

McDonald's is also very powerful now, because it has many stores around the world, and these stores are also attracting attention, and many consumers are favored. However, due to the impact of the epidemic this year, McDonald's will close 200 stores in the United States, most of which are located in Walmart supermarkets, because the sales of these restaurants are at a low level, it is reported that McDonald's has about 10,000 stores around the world, but this year due to the impact of the epidemic, so McDonald's has a great problem, and now the company has to temporarily close restaurants, time-limited operations and other measures to lead to a decline in sales performance. As of June 30, 2020, McDonald's achieved revenue of 100 million US dollars, a year-on-year decline; Net profit of 100 million US dollars, year-on-year decrease In fact, there is McDonald's in every city now, and both men and women and children are very fond of eating McDonald's, after all, this is the world's largest multinational chain restaurant, McDonald's food is of high quality, safety and security.

But now, due to McDonald's second-quarter profit**, it has to temporarily close the restaurant. I just hope that this epidemic will pass soon, so that everyone can return to normal life<>

The economy under the epidemic has been greatly affected, and all walks of life have lost money this year, especially offline stores, because of the epidemic, people can't go out, and high rents have forced many physical stores to close.

Under the epidemic, people have reduced going out, and basically do not buy things except for necessary daily necessities, and there are many restaurants around me that have closed down, business is bleak, and the economy is not very optimistic.

Because of the impact of the epidemic this year, everyone can only stay at home, so many stores have been affected, resulting in an overall economic downturn.

On the morning of April 13, Beijing time, McDonald's Corporation **stock price** on Thursday (12th), after it was reported that an employee of the company was still handling food during the infection with hepatitis A, and the US authorities have investigated the matter.

The Madison County Health Department in Kentucky said Thursday it was investigating a case of hepatitis A that was made by an employee at a McDonald's restaurant in the town of Berea who was still working while he was ill.

However, the Madison County Health Department said the chances of customers being infected are "very low," but still advised customers to watch for symptoms such as "fever, jaundice, grayish-white stools, dark urine, abdominal pain, vomiting, fatigue, loss of appetite, nausea and joint pain."

McDonald's local franchisee said: "We are fully cooperating with local and state health** to investigate the matter to ensure the health and safety of our employees and guests." We were told that they were investigating an isolated case and that the risk was low for our restaurant's guests. ”

The epidemic has continued until now, and the catering industry has been greatly impacted, which is obvious to all. From Xibei Village's account to the cash in the account for less than three months to my grandmother's house to say that 2.5 million would be paid at dawn, to the 9 cents 9 in less than a month after the Hong Kong stock market was listed, the market value increased by 3 billion, to the closure of all stores in the mainland of Haidilao, and the ...... Starbucks closed more than 2,000 stores

In the face of the epidemic, the catering industry has closed dine-in and made efforts to order takeaways, and there is a very special phenomenon in this, that is, KFC and McDonald's, they are not only operating offline stores, but they should pay more attention to the fact that he is very little affected by the epidemic, and everything is running in an orderly manner.

After analysis, there are several main reasons:

During the SARS period in 03, KFC McDonald's insisted on staying overnight, in addition to continuing to maintain the original daily cleaning and disinfection, it also added a lot of disease prevention and control measures, which can effectively block the source of transmission, and through the SARS in 03, it has obtained effective certification. Nowadays, the restaurant staff strictly follow every cleaning detail, and the literacy is in place. It reflects the training and implementation of every management detail.

Standardized products, reduced SKUs, the introduction of assembly lines and fully transparent kitchens, and the modulation of American fast food. After reducing the cost of meal preparation and service costs, it also has the characteristics of "fast" and "cheap" in the future, which is the strong support of the food chain and the kitchen.

In response to the development of the Internet, we consciously cultivate the consumption habit of self-service ordering for customers, place orders for self-service with small programs, and order from ordering machines to reduce the contact of personnel. In the face of the epidemic, they also proposed a "contactless delivery" plan. In fact, it is the Internet thinking behind the ground.

Under the premise of safe service, McDonald's continues to operate nearly 3,000 restaurants across the country, 4,500 KFC restaurants, and nearly 2,500 hospitals across the country can order food normally; At present, McDonald's has delivered nearly 24,000 free meals to anti-epidemic workers in markets including Hubei, Beijing, Shanghai and Guangdong. KFC Wuhan has urgently launched the recruitment of internal staff volunteers, and has reopened some KFC restaurants in Wuhan to provide meals for medical staff and help alleviate the problem of dining difficulties for front-line medical personnel in Wuhan. Everything is a social responsibility.

The spread of the epidemic has sounded the alarm for China's catering, and the importance of personal hygiene will definitely rise to an unprecedented height.

Learning from the pain, China's catering will definitely be able to rise!

Pro, the main threats faced by McDonald's in the Chinese market are as follows:1Diversification of consumer tastes:

With the development of China's economy and the improvement of consumers' living standards, consumers' demand for catering is becoming more and more diversified. They have high taste requirements and high requirements for quality. Many fast food brands such as Yonghe Soy Milk and Yoshinoya have attracted a lot of attention after entering the Chinese market.

2.The rise of localized competition: the development of local enterprises is also a threat that cannot be ignored, such as Burger King, KFC Shudaji, etc., have achieved good development in the Chinese market, and many local brands such as Zhen Kung Fu, Yonghe Soybean Milk and other catering companies have also achieved good development.

3.Changes in policies and regulations: Changes in policies and regulations often have an adverse impact on fast food companies, such as the increasingly stringent requirements for nutritional ingredients in recent years, and catering companies have to strengthen the nutritional safety of their products.

4.Uncertainty of the economic situation: The uncertainty of the economic situation is also a threat factor, although China's economy maintains rapid growth, in the environment of economic downturn, catering companies may face many unforeseen problems, affecting the profitability and development of enterprises.

Because McDonald's consumption is very high, the consumption level in China is average, plus McDonald's is basically at the railway station, bus station, and high-speed rail station.

I think it's McDonald's that has other excellent competitors, such as KFC and our current hot pot restaurant and a lot of food stalls.

It may be because of the recent epidemic that has caused ****, and everyone has begun to boycott foreign cultures, so this situation will occur.

In my opinion, it is indeed the self-help of the United States, and it is also to control people to go out to eat or move around.

This is not the self-help of the United States, but the self-help of McDonald's, because of the impact of the epidemic, the economy of physical stores is sluggish, McDonald's business in the United States is not very good, and it is a large expenditure to keep the store open, and it has been in a state of making ends meet for a long time.

McDonald's will close 200 stores in the United States, which is not a self-help measure for the United States, but a self-help measure if it cooperates with international operations to open stores. This closure is due to the impact of the pandemic.

This is a self-help behavior of McDonald's, which can only expand its losses if it continues to open due to the impact of the epidemic, so it can only close its stores in an attempt to save itself.