The development trend of casual clothing, the development status and prospects of the clothing indus

In the context of contemporary fast-paced life, the increasingly busy life has brought some hidden dangers to everyone's health, and the spiritual pursuit has been valued by everyone in recent years. A healthy lifestyle is promoted by everyone. All kinds of fitness activities are in full swing, mountaineering, swimming, fitness, etc., and the development of casual clothing in 2017 will also get a qualitative leap.

It is still like clothing ****, which mainly caters to the trend of the development of the times, and designs and produces some casual clothing.

Status:

1. Increasing inventory pressure.

2. Lack of independent design style, clothing design is the common weakness of Chinese garment enterprises.

3. There is a shortage of professionals in the industry, and those who have been deeply involved in the garment industry will clearly realize that the overall talent team (production management, design, marketing, advertising, etc.) in the garment industry is very poor.

Prospects for the apparel industry:

At present, the overall operation of China's garment retail industry is slowing down steadily, and it has entered an important period of accelerating the transformation and upgrading of the industrial structure. In the case that there is still a great uncertainty in external demand, further expanding domestic demand consumption has become the key to the development of the industry, and seizing the transformation opportunity of "Internet +" will bring new growth momentum to the industry. At present, the market development prospects of China's clothing retail industry are mainly in the children's clothing market, high-end market and elderly clothing market.

I think the future development trend of the clothing industry should be relatively good, because well, after all, it has to be dirt-resistant, and it needs leisure and entertainment.

Among people in their twenties and thirties, clothing consumption is just beginning to increase. Currently, this group spends 18% more than the city average. This "post-80s" group has not suffered as much as their parents, and many of them have better jobs in foreign or local companies, which translates into a strong sense of optimism.

The momentum of clothing consumption will continue to rise among the "post-80s" crowd, and will be further enhanced by the new generation of consumers such as the "post-90s" who are younger and more proficient in fashion.

>> trend 2: women's clothing consumption accounts for a large proportion.

With the gradual increase in clothing consumption in the next decade, the proportion of consumer groups will be further tilted towards women. To date, Chinese men and women have tended to spend a similar amount on clothing: 46% of total clothing spending by urban consumers aged 14 to 45 is currently accounted for, compared to 54%.

As women's income increases, women's clothing consumption levels increase more significantly than men with the same income. Despite this, the clothing consumption of consumers in small cities (Tier 4 to 7 cities) is still in the initial stage of development, with the average annual clothing consumption of men slightly higher than that of women, and 54% of clothing purchases are contributed by male consumers.

Over the next decade, many high-spending groups will live inlands or in smaller cities. In 2010, smaller cities accounted for about 50% of the apparel market. By 2020, 2 3 percent of middle-class and affluent consumers will live in Tier 4 to 7 cities and will account for 60% of the overall growth of the apparel market.

For businesses, this means that the share of interests will be more dispersed.

Today, in order to achieve 80% coverage in the middle-class apparel market, enterprises need to enter 462 cities; By 2020, in order to maintain the same market coverage, businesses will need to enter 568 cities.

More importantly, many of the trends we see will behave differently in smaller cities than in larger cities, and companies will have to adapt their practices accordingly in order to succeed in smaller markets that are not yet fully covered.

>> trend 4: More leisure occasions and activities.

Ten years ago, there were limited entertainment and social occasions to choose from. People living in provincial capitals may occasionally go out to eat or sing karaoke, but for the most part, school, work, and family make up the whole of life.

Today, the typical consumer's experience has expanded dramatically, and consumer choice of clothing reflects the idea of matching "fit" clothing for different occasions. For this reason, consumers' wardrobes are constantly expanding. With the increasing number of occasions, there is a growing need for clothing that suits this new lifestyle.

Chinese consumers will continue to experiment with different outfits for different occasions. All of this means that businesses will have the opportunity to shape consumer behaviors and preferences. Leading companies will be market winners by promoting and selling products that meet the needs of specific occasions.

Midstream - textile and garment export processing is still the mainstream

The main body of the midstream is garment textile enterprises and garment manufacturing enterprises. The midstream of China's apparel and textile industry involves many links, including the production of yarn, cloth and fabrics. The production process of different links is different, and most garment textile enterprises are only involved in some of them.

For example, Lutai Textile, a listed textile company, is mainly engaged in fabric production and garment production in the downstream of the industry.

Natural fibers, chemical fibers and other raw materials are processed by garment textile enterprises to make fabrics, and garment textile enterprises will provide fabrics to garment manufacturing enterprises, and the manufacturing enterprises will process them into finished garment products according to the design and send them to brand owners or consumers.

There are three modes of midstream garment production: OEM, ODM, and OBM, and the gross profit margin increases sequentially. At present, from the perspective of China's industry terminal income, about 60% comes from export processing and manufacturing, and 40% comes from domestic brand retail, but the proportion of the latter is gradually increasing.

Downstream - all kinds of clothing brands fierce competition

The downstream of China's garment and textile industry chain is a garment brand and other clothing management and enterprises, and there are many subdivisions in China's garment industry, including sportswear, casual wear, etc., resulting in many Chinese garment enterprises and fierce market competition. However, the customer groups, customer consumption habits and market development stages of each clothing segment are different, and the market competition pattern is very different, which is as follows:

Development prospects of the textile and garment industry The prospects of the industry are still good

In recent years, China's garment and textile raw material market has continued to improve in terms of scale and technology, laying the foundation for the development of the garment and textile industry. As an important natural fiber, cotton's market and exchange rate fluctuations will directly affect the development of the garment and textile industry. In addition, the steady growth of China's economy has promoted the continuous increase in the income of Chinese residents, and the increase in residents' clothing consumption and the diversification of clothing demand have promoted the continuous expansion of the scale of the garment and textile industry.

With the advent of the industrial age, as well as the application and development of technologies such as the Internet, big data, AI, and the Internet of Things, the garment and textile industry has made significant progress in product production, sales channels, and product research and development.

The 14th Five-Year Plan "textile and apparel industry will be based on the new goal of China's modernization development and the new pattern of "dual circulation" development with the domestic cycle as the main body, on the basis of adhering to the path of science and technology-driven, fashion-led and green-oriented, with independent scientific and technological innovation and industrial structure adjustment as the core guidance, to further promote high-quality development, strengthen the industrial foundation, and optimize the industrial system. According to this, it is expected that the operating income of listed enterprises in China's textile and garment industry will increase to about 418.8 billion yuan in 2026.

Summary. Pro, the development trend of modern clothing can be seen from the following aspects:1

Sustainability: Driven by global green awareness, the apparel industry is also developing in the direction of sustainable development. More and more fashion brands are focusing on the use of eco-friendly materials, waste reduction and energy conservation, and are actively thinking about how to achieve sustainability in their production, operations and sales processes.

2.Technological innovation: Fashion designers are looking for new materials and technologies to create more innovative, functional garments.

For example, many brands are starting to develop smart fibers and wearable technologies to make clothing smarter and incorporate technology elements into their designs. 3.Diversity:

With the development of social and cultural diversification, clothing design is gradually developing in a more diverse direction. Fashion brands are launching more clothing lines that reflect diversity and inclusion across different races, cultures, genders, and more. 4.

Customization: More and more fashion brands are beginning to devote themselves to the development of customization. Consumers can design and make their own clothing through online platforms or their own custom studios to meet more personalized needs.

In short, the development trend of modern clothing is multifaceted, and it is constantly pursuing more environmentally friendly, technological, personalized and diversified to meet the changing market demand and consumer needs.

Pro, the development trend of modern clothing can be seen from the following aspects:1Sustainability:

Driven by global green environmental awareness, the apparel industry is also developing in the direction of sustainable development. More and more fashion brands are paying attention to the use of eco-friendly materials, reducing waste and saving energy, and are actively thinking about how to achieve sustainability in their production, operations and sales processes. 2.

Technological innovation: Fashion designers are looking for new materials and technologies to create more innovative, functional garments. For example, many brands are starting to develop smart fibers and wearable and discreet technologies to make clothing smarter and incorporate technology elements into their designs.

3.Diversification: With the development of social and cultural diversification, clothing design is gradually developing in the direction of less diversification.

More and more fashion brands are starting to work on customization. Consumers can design and make their own clothing through online platforms or their own custom studios to meet more personalized needs. In short, the development trend of modern clothing is multifaceted, and it is constantly pursuing more environmentally friendly, technological, personalized and diversified to meet the changing market demand and consumer needs.

The current ** is suitable for opening a garment factory yard.

According to market research and analysis, the market competition in the garment industry is fierce, coupled with the raw materials, labor costs, etc., which lead to high clothing production costs. At the same time, the current economic environment has become very complex and unstable.