The development trend of the catering industry, the development trend of the catering industry

Six development trends in the catering industry:

Information technology will promote the improvement of enterprise management.

The promotion of brand image and the building of the industrial chain have become the magic weapon for enterprises to win.

Food safety will be generally strengthened in the supervision and self-improvement of enterprises.

The quality of personnel and personnel training have been improved step by step.

Financing expansion will be a new model for the accelerated development of the restaurant industry.

The concept of green, healthy, energy-saving and environmental protection will become a hit for catering owners.

Under the current general direction of low-carbon economy, the potential for energy conservation and emission reduction in the business and trade service industry is very large. For example, 500 small and medium-sized restaurants with electromagnetic kitchen equipment can replace gas, which can reduce emissions by more than 10,000 tons a year, save 20 million cubic meters of gas, and save more than 70 million yuan. In the context of the continuous improvement of water and electricity costs and external environmental protection and sanitation requirements, catering enterprises will be prompted to work hard in environmental sanitation and energy conservation.

The Xinmin Ecological Farm has dozens of products such as yellow eel, loach, bullfrog, snail, snow peak chicken, lotus root, etc.; It has built a basket processing workshop, focusing on the development of Xiangxi jar vegetable series, dry goods series, cured meat series, and condiment series; Based on the chef's canteen in the back basket, a cuisine research and development team based on Zhang Bin, the eighth generation of Zhang's fried goose, has been set up, and the mother-in-law goose, Tangke chicken, country pot and Miao Xiang wine have been chased by customers all over the country. The dishes of the people in the basket are authentic and authentic, "out of the place of victory". Recommend, it's very good.

"New" ingredients. The core of today's catering brand selling fiber product power is to find better local ingredients, the so-called local ingredients are on the first chain, to find the best, most original and greenest ingredients in each region. The best guarantee and quality of ingredients determine the product strength of the brand Yinque, and the green, fresh and safe ingredients are becoming a common pursuit of everyone.

"New" morphology. Today, we can see that more and more consumers will engage in social sharing when spending food and beverages, so it is important for brands to be able to create a sense of social ritual. In fact, five or six years ago, when Internet celebrity catering was popular, the sense of social ritual was already sufficient.

Whether it has a sense of social rituals, that is, whether there is a delicate small package, whether there are multiple combinations, whether the product can be photographed as good-looking, and so on.

"New" culture. F&B brands are also paying more attention to culture and will attract consumers by amplifying the perception of culture. For example, some brands choose to cross the national trend, create a strong sense of cultural atmosphere, and build the store into an Internet celebrity IP, becoming a "scenic spot" that consumers are willing to come to check in.

New "business. In addition to operating the main business of chain restaurants, many chain catering brands have also launched derivative zero-front breakfast products, such as instant food products such as self-heating hot pot, or local specialty products based on local characteristic ingredients. Product innovation is more vertical and segmented, allowing consumers to consume new retail products with F&B brand endorsements at home.

"New" technology. Today, brands are actively using new technologies to think about how to use digitalization to expand consumption scenarios and bring consumers closer to the scene. Whether it is the operation of private domain traffic, or the digitalization of stores, the digitalization of the first chain, the digitalization of marketing, etc., they are all combining new technologies.