How to write a hotel planning plan, how to write a hotel marketing planning plan

You can find a company! This is very professional, so let a specialized person do it. At present, the top three companies in the domestic industry are Horwath, Huamei and Commonwealth, all of which have their own characteristics and focuses.

Horwath is a foreign company, the first to enter China, cooperating with tourism bureaus and other countries, mainly focusing on data collection and analysis.

Huamei, mainly focusing on the feasibility study report in the early stage.

The federation includes all the contents involved in the whole process of hotel investment and construction, focusing on a full range of one-stop consulting services.

The first element is the goal;

We should specifically analyze the business situation of the last year, the achievements of our marketing, and the shortcomings of what we have done. Then briefly describe the market situation this year, the goal we want to get.

A comprehensive analysis of the second element hotel;

So what exactly do we want to analyze?

1. Large environmental impact, policy, population, economy, technology, etc.;

2. The position of our hotel products in the market, such as: occupancy rate comparison, ** comparison.

3. Changes in customer needs;

4. Analysis of competitors;

5. Analysis of sales channels;

6. Analysis of employee service and comprehensive quality.

the combination of third-element marketing;

This includes our go-to-market strategy, product strategy, etc. It is also possible to carry out a combination of some marketing activities, which is further divided into: the combined sales of the hotel's internal products, and the packaged sales of the hotel's external products.

The hotel's internal product portfolio sales, such as: free gym fitness for 10 stays;

Products are sold in packages with external products, such as hotel rooms and tourist tickets;

the arrangement of the specific work content of the fourth element;

Training and execution of marketing activities and arrangement of marketing tasks. This, in turn, includes the implementation of advertising campaigns. The central question is who is responsible for doing what.

Element 5 Cost Budgeting;

How much money are we going to spend to achieve our marketing goals, and what is the basis for that money. We can calculate and control this money according to the proportion of the total turnover of the hotel in the past, or we can check the price one by one according to the market.

The formulation of hotel marketing planning plan should comprehensively consider the hotel's target market, geographical location, competitors, customer needs, brand image and other factors. The following are possible hotel marketing plans:1

Target Market and Positioning: Identify the hotel's main target market, such as business travelers, vacation travelers, young people or high-end customers. When choosing a target market, it is necessary to comprehensively consider factors such as market size, competitors, and customer needs.

At the same time, the brand positioning of the hotel is determined according to the target market, such as high-end luxury, design, environmental protection and energy saving. 2.Product Strategy:

According to the target market and positioning, develop a corresponding product strategy. For example, if the target market is high-end business travelers, there is a need to provide high-quality room amenities and services, while enhancing meeting facilities and business services. If you're targeting vacation travelers, you'll need to focus on landscapes and recreational facilities to provide a variety of activities and experiences.

3.Pricing strategy: Choosing the right pricing strategy is an important part of hotel marketing.

The pricing strategy should take into account various factors such as industry standards, customer needs, competitors, etc. For example, if the hotel is located in a downtown area and the customer requirements are high, then the pricing can be appropriately increased. 4.

Strategy: Having a sound strategy can help hotels increase foot traffic and visibility. For example, launching special offers, hosting themed events, giving gifts, etc., can attract more customers.

Campaigns can be advertised through social media and email. 5.Channel Strategy:

Choosing the right sales channel can expand your hotel's market reach. For example, hotels can partner with travel platforms to promote their products to more customers. In addition, you can set up your own official and mobile apps to provide booking services.

6.Brand image: The brand image of a hotel has a great impact on the customer's choice of hotel.

Therefore, hotels should focus on branding, creating a distinct brand image and personalized service experience. Brand image can be enhanced through decoration, staff training, publicity, etc.