What are the marketing options for handicrafts? Would you like to share your opinions? 20

From January to December 2006, all arts and crafts manufacturing enterprises in China achieved a cumulative total industrial output value of 175,088,236 thousand yuan, an increase over the same period in 2005; The cumulative product sales revenue for the whole year was 168,483,841 thousand yuan, an increase over the same period in 2005; The total cumulative profit for the year was 7,743,791 thousand yuan, an increase over the same period last year. From January to December 2007, all arts and crafts manufacturing enterprises in China achieved a cumulative total industrial output value of 231,231,218 thousand yuan, an increase over the same period in 2006; From January to October 2008, all arts and crafts manufacturing enterprises in China achieved a cumulative total industrial output value of 233,801,851 thousand yuan, an increase over the same period in 2007. From the analysis of the current situation of Chinese arts and crafts, it can be seen that the arts and crafts industry is facing a series of problems while developing rapidly

For example, most of the enterprises are private enterprises, the production scale is small, and small enterprises account for more than 70% of the entire industry; the lack of professional personnel and backward production technology; Many problems need to be solved urgently, such as the chaotic management of the professional market and the lack of protection and restraint of laws and regulations. To promote China's handicraft industry, China's handicrafts should have independent industry associations; It is also necessary to train a large number of craftsmen who work closely with enterprises, and cultivate arts and crafts professionals who can expand the market and have innovative thinking; At the same time, the state and local governments should promulgate corresponding policies and regulations to protect the healthy development of the arts and crafts industry.

The marketing of handicrafts should rely on the product to formulate the corresponding plan, and the specific problem and specific market should be analyzed.

First, the handicraft industry is facing huge challenges.

With the continuous improvement of the level of domestic productivity, the contradiction of oversupply in the handicraft market is becoming more and more prominent; At the same time, due to factors such as rising labor costs, commodity prices, and RMB depreciation, the cost advantage of domestic manufacturers has gradually been lost, and the pulling effect of exports is getting worse and worse; Coupled with the homogenization competition of similar products is very serious, the domestic handicraft industry is facing very severe challenges.

Second, the way out of the handicraft industry is in the first.

The competition between handicraft enterprises, from an internal point of view, is determined by the innovation ability, management ability, strategic positioning of the enterprise and other aspects, but in fact, the same scale, the same business scope of enterprises, in the above aspects is very difficult to open the gap. Can really change the competitive pattern of enterprises, in essence, there are only two aspects, one is the brand, the other is the channel, only in the fastest time, to create a louder than competitors brand, to establish a more perfect channel than competitors, enterprises can win from the fierce competition.

Third, the brand and channels are grasped with both hands.

So how can enterprises grasp both brands and channels, you might as well learn from the unique experience of Gongsheng Media. Beijing Gongsheng Media Advertising pioneered the concept of commodity carrier marketing, using the packaging of one commodity as the advertising carrier to promote the advertising form of another product. After careful selection, the carrier products and advertising products have a common target customer group, the advertising products get a good channel, and the carrier products also get a certain advertising fee, and the strategic partners of Gongsheng Media are all over the industry.

On the one hand, advertise your handicrafts on the packaging of a variety of well-known products, promote the products at a very low cost and expand channels; On the other hand, you can also carry advertisements from other well-known companies on your product packaging, which can not only get advertising costs, be in the company of the strong, but also highlight your corporate strength, build popularity, and establish a brand.

Fourth, the classic case of Gongsheng Media.

Gongsheng Media has many classic cases, for example, advertising a well-known dental clinic on the packaging of a toothpaste tube of a well-known toothpaste manufacturer; On the beverage bottle of a well-known drink, promote the release of a movie; On the packaging of a children's food, to promote the grand opening of a children's city; Poster of a well-known company's products, posting on a T-shirt of a well-known handicraft brand, etc. These classic advertising cases have benefited each strategic partner to the maximum. You can consult Gongsheng Media today, and they will definitely tailor the most suitable advertising plan for you.