Sports celebrity endorsements, is it good or bad?

Not necessarily, different angles, different good or bad.

Yao Ming, who is not only a sports superstar in China, but also a representative figure of Chinese athletes in the worldYao Ming has global commercial value, not only for many domestic brands, but also for many international brands.

Yao Ming almost became a cash cow for the Rockets when he played in the NBA, attracting a large number of Chinese to pay attention to American basketball. Yao Ming's business empire is gradually forming Yao Ming is likely to miss the NBA new season due to injuryCompared to the Rockets, Yao's absence could be a bigger loss for the entire league. When Yao Ming landed in the NBA in 2002, the entire league relied on Yao Ming's influence and reaped a lot of economic benefits every year.

Alexander, the owner of the Rockets, has immediately risen from a small boss in the league to a big rich man since he owned Yao Ming, and the entire Rockets team has benefited because of Yao MingIt has received a large number of sponsorships from China. From the first day of Yao Ming's landing in the NBA, the number of Chinese fans following the NBA began to increase dramatically, and domestic reports about Yao Ming were also overwhelming. Soon, with the rise of Yao Ming's influence in the NBA, Yao Ming's commercial value was also expanding dramatically, and the Rockets' home court had almost been "occupied" by Chinese sponsors.

Yao Ming has attracted much attention because he is the promoter of NBA globalization, China is the world's largest market, and Yao Ming's role in the promotion of basketball in China is very importantYao Ming's personal influence has transcended borders, and more importantly, he has spread Chinese culture to all corners of the globe.

As a major player in the basketball industry, Yao Ming has endorsed many sports brands and has also driven a lot of business circles.

I don't really know, but Federer is pretty good anyway. Over the past year, a total of $60 million has been gained.

There are several of these, like Sun Yang and Tian Liang, they are all very powerful, they all belong to the national team, and the endorsement advertising will be very good in the future.

In the current Chinese sports world, the most commercially valuable sports star is Sun Yang. Since 2012, when Sun Yang ranked first in the "Olympic Champion Value List", Sun Yang's commercial contracts have continued.

In fact, I still think it's Yao Ming, because he can really speak out on behalf of Chinese athletes in the world.