Learning marketing planning is not to have good writing skills

I also study planning, I feel that as an excellent planner, what you need most is clear logical thinking ability and a clear overall view, and you need to learn to think carefully. These are the things you need to do your job well. For writing skills, it should be said that it is still very necessary.

In China, there is no pure planner, the planner not only needs to be able to have ideas, but also needs to put his ideas into words, whether your plan can be adopted, the style is very important. In addition, if you are a novice, it is estimated that few people will dare to put you in the position of a planner and hand over a project for you to run immediately. They will probably let you start with the basics, such as copywriting or sales first.

Many marketers are not majoring in marketing, and marketing mainly considers two aspects: marketing and planning, and makes planning plans for market problems. Of course, the most common form of expression is the proposal, and there are also oral statements, but oral statements will make customers feel that their words are not credible, so systematic written analysis is necessary.

China Marketing Communication Network.

China Planning Network.

These two are more practical, and we should make good use of network resources and learn more about the current market situation.

I hope you are a good peer or opponent for me in the future!

The key to marketing planning is not the writing skills, but the planning ideas, in the complex appearance, clear ideas, to think about the problem with systematic thinking, when I was a consultant, the idea came out, and the work of writing planning and doing ppt was given to the copywriter or artist.

Marketing planning is a team to complete things, there is a clear division of labor and scope of responsibility, the most important thing is that the key to marketing planning is not the writing skills, but the planning ideas, in the complex appearance, clear ideas, to think about problems with systematic thinking, when I was a consultant, the ideas came out, and the work of writing planning and doing ppt was given to copywriters or artists

Writing skills don't have to be very high, but at least the language expression should be clear and accurate, and the skills should not be pressed, and it is good to understand more, hehe.

I think that the writing skills depend on what aspects, the literacy is used in literature, and the key to marketing is to be able to communicate well.

There are basic books that must be read.

1. Advertising.

2. Sales behavior.

3. Marketing.

4. Enterprise management.

5. Case analysis.

It's all up to you, and you can do it.

After the year, you can do marketing planning, but the project may not be profitable. Because there's still a little bit of it: the mind.

Hehe: Read more books on this subject, and over time, you will be much better.

It's to have the ability to express one's code.

Enthusiastic 2012-07-03 Learning planning is not necessarily a good literary foundation, planning is important to express, a planning plan to let the relevant executives understand, otherwise it is a failed plan. The planning requirements are very logical, and the feasibility of the entire plan should be fully considered, and all possibilities should be taken into account. If you're doing product planning, you also need to understand the attributes of the product.

Another important capability of planning is execution, or deployment. In general, planning is a bit like a "military advisor", but in the modern sense, planning and loss planning is no longer just a "military advisor", it also requires the ability to coordinate and deploy.

Finally, I forgot to say that planning does not have to have strong computer skills, just basic typesetting, unless you are doing computer product (software) planning.

Follow-up: What if it's advertising planning? ：

I haven't done advertising planning, I do more project planning and product planning, but I heard some of my friends who do advertising planning complain that their advertorials are difficult to write, and for those marketing or planning purposes that require the performance to consumers This kind of planning plan has certain requirements for text expression, and you also know that such as soft text has high requirements for text expression. I'm not a professional advertising planner, mine is also based on my previous experience in planning, I hope mine can help you.

There is a lot of demand for advertising, news, and real estate copywriting.

Other industries in general.

Simply having writing skills, it is estimated that it can only be biased towards the news industry.

Copywriter in the real estate and advertising industry, but also a marketing planner.

That requires not only deep writing skills, but also some basic observation skills and marketing knowledge!

Copywriting tends to be secretarial, and women are better employed. Planning is different. It's good to be creative!

Let's look for it in the talent market.

I suggest you read Philip first. Kotler's Marketing, Jack. Trout and Ai.

Reese's "Positioning", "22 Business Rules", Ai. Reese's father and daughter's "22 Laws of Branding" and other books, and then applied for a job as a copywriter. Good luck!

You don't have to, you have to choose the industry you work in, and then find a suitable place for you, and you will naturally learn everything about marketing in the process, provided you don't always change careers. Don't believe that you can learn everything in school, even after graduation, you still have to start from scratch at the workplace.

You don't need to learn marketing! To put it simply, copywriting planning is a test of your writing skills, knowledge, and innovation ability. It's all about what you write that others approve of.

"Definitely"The words are not used correctly, and many master planners have done it in practice. But **fold). If you learn, you can avoid detours, and the loss is the enterprise, because your planning mistakes lose your service company.

I think this major is to let you see how the road ahead is going and many ways to walk, and I actually use some of it, but it's very important.

However, you don't have to go to any school, and learning by doing is the best way to do it.

Nowadays, advertising copywriting is very miscellaneous, and it is not enough to have good writing skills. Everything will be an advantage and a disadvantage, first of all, position yourself first.

1.You have to decide what kind of company you want to do as a copywriter and then get in. Advertising agencies? Real estate company? Ordinary company? Retail chains? Different industries have different requirements for copywriting.

2.In addition to real estate, there are few separate copywriters in general companies, and they are generally planning, in addition to separate writing skills, as well as creative ability. This is now known as marketing planning.

According to common sense, planning is to study advertising, journalism and other related majors. But if you don't study this major, it doesn't matter, but planning is not something that can be done well by thinking. Planning is generally a planning department, with copywriting, design, network promotion, photography and videography.

As a planner, you should be led by your consciousness, and a good planning department is how new and strong the consciousness is, but it can be determined according to the company, the projects made, and the activities carried out. A planned activity achieves the purpose of the market or the effect of publicity, which is a good plan. If you want to work in a planning company, then you need to have a good planning idea.

For example, in the face of what kind of planning plan, through what channels to coordinate those activities, it should be tailored to the planned company, and the planned plan should be implementable, and the amount of pre-consumption should be budgeted, so that the gains will not outweigh the losses because the amount is too high. If you want to work in the planning department of a company, you need to first get to know the company, look at its previous events, and have a general idea. Generally, the planning plan in the company is to serve the market and have a certain audience.

It is also necessary to have a certain degree of coordination ability, so that various departments can cooperate with you to complete the activities. These are the foundations of the surface. Good planning should not only have thoughts, but also have good writing skills, preferably camera, graphic design, and a certain network knowledge of computer knowledge.

You have all of this, and you should be able to participate in the planning from a relatively high starting point!

Wow, your mind is the same as mine! I'm often like you! Now I'm ready to put my usual ideas into reality! I'm going to start a business. I hope to be friends with you, me.

Enterprise planning thinking: enterprise planning, project planning, strategic planning, ecological planning, financing planning, management planning, marketing planning.

Application of planning technology: planning business, planning work, decision-making work, implementation work, planning organization, planning technology, and training of planning talents.

You can learn in detail about planning to start a business!

How to plan in entrepreneurship? down

If you go to work in a planning company, you can start by doing graphic design, and then you can learn about planning slowly.

It is necessary to have writing skills, as well as knowledge reserves related to marketing, consumer psychology, and marketing planning.

To do planning, the most basic thing is to have literary skills. It doesn't matter if you can't do math, it's a program thing, you basically don't need to think about these things when you do planning, you just need to have a good planning plan, if the game needs to improve something, you can point it out, and there will be relevant technicians responsible for it. Writing skills are still more important in the promotion of the Internet, and you still need to slowly explore the soft text writing, I want you to say that you often write some**, which shows that your writing skills are still very good, and you don't have to worry about this aspect.

The most important thing is that you still have to know more about network marketing, game planning, network marketing is an essential thing, and the whole marketing network marketing is the core area of game planning, explore this well, do a good job in this piece There is basically no problem, I hope this suggestion will help you in the future.

If you really want to learn network marketing, I personally recommend you to go to a professional training institution to learn. Because training institutions learn more systematically, they can cultivate your marketing thinking and guide you how to go. There is also a world of difference between self-study and training.

If you are self-taught, you will delay yourself. I'm just telling you the truth, I just hope I can help you.