Is the large scale closure of physical stores a loss to e commerce or rent?

Due to the impact of high rents and e-commerce, a large number of physical stores are currently closed, and the latter is due to the acceleration of urbanization, resulting in the disappearance of rural areas and the sharp rise in store rents.

In fact, the things on the Internet are not good at all, take pictures to see it, but when you actually get it, it is different when you see it, only 80 or 90 years like to buy it online, because they just feel convenient, and they are saying that things on the Internet are much more expensive than physical stores, so making money online is the money of these ages, they will not pay attention to the quality, only look good or not.

The rent is a fart, is there labor expensive? Nowadays, people would rather be small clerks and get more than 2,000 wages than work in stores, and it is difficult to recruit workers.

High quality and low ** are the kings of e-commerce! The brick-and-mortar store can't do it due to rent. Every time I buy it in a specialty store, I go back to the Internet to take a look, it's expensive, and I feel cold! Ordinary people, not local tyrants, limited money!

Isn't this a meaning, open an e-commerce business, buy fewer people, things have to be discounted, earn less, of course, blame the rent is expensive, if there is no e-commerce, no discount, there will be more people, the rent is not too expensive.

Rent is too expensive, and the good income is just enough to pay the rent, and if the business is not good, it is to lose money, and the loss is lost in the rent and labor.

The brick-and-mortar store collapsed, the first defeat was lost to e-commerce, and the second was lost to high rents. Neither of the two is good.

The real reason is that there are many stores, anyone can open a store, lower the price of each other, and they all want to find business, but even they lose themselves

Personally, I believe that the relationship between the two is not the main thing, and now it is difficult to make money, and people's consumption levels are decreasing. It is related to the overall constitution of the country. Blind development is not a plan at all.

Defeated by politicians, who only want to get promoted and get rich, forgetting what the people really want, they rule the people only on paper and in the house,

Lost to the savage growth of the Internet, disorderly development.

On the surface, e-commerce is cheap, but in fact, there are no stores, there is no impact on e-commerce, the business model is here, there is no e-commerce, everyone goes to open stores, rents will continue to rise, and stores still can't make money

The ** war of e-commerce has killed most of the Taobao merchants themselves. It killed brick-and-mortar stores across the country and caused tens of millions of people to lose their jobs. It killed commercial real estate and left a large number of shops vacant.

The physical production enterprises are killed, because the best online goods can not go up, the profits are too small, and the production enterprises can only rely on cutting corners and relying on fake and shoddy products to maintain in order to survive, and the goods produced by these enterprises have no international competitiveness and can only be sold online, not to mention investing in research and development, branding, and high-value products. Most of the clothing and footwear brands that were once popular across the country have also closed down because of e-commerce, and there are basically no well-known brands in China. From the production of a commodity to the hands of consumers, there must be a reasonable profit, because it has to feed the enterprise, to feed many people, this is the attribute of the commodity, how to upgrade the unprofitable industry is all low-end goods.

E-commerce has been a serious drag on China's economy.

There will be a day when e-commerce can't do it, so wait!

There is no money to spend, and even the e-commerce business is poor.

One of the physical stores is that the price is too high, and the other is that the rent is too high.

Most of the brick-and-mortar stores are part-time jobs for landlords

It's that house prices, rents, and economic income have been derailed for too long, and many people have no money to play.

Why didn't I close it, what e-commerce were they afraid of? Joke.

Mainly due to e-commerce, the rent is too expensive is only part of the reason.

Let's start with the conclusion: from the perspective of the scale of the same magnitude, the cost of e-commerce is still lower than that of physical stores. But other marginal costs, risk costs, are much higher than physical stores.

To put it bluntly, in the magnitude of small fights, e-commerce must have an advantage; However, a standard like Gome is not low to benchmark the same scale of e-commerce.

Taking our company as an example, at present, the monthly sales of all e-commerce retail are about 10 million, the team is 142 people, the monthly salary expenditure is nearly 1.5 million, the advertising expenditure is 8-10%, and the company's operation is 3-5%.

I believe that friends (bosses) who have started a business, or who are starting a business, can understand how big the "hidden risk" will be.

Everyone always says that the investment in e-commerce is low, the return is fast and large, but ignoring the risk is also equal, and if you are not careful, you may go out of business in a month or two.

The real beneficiaries are the platforms and consumers.

Here, I call on every friend who is about to devote himself to e-commerce, be rational and pragmatic, look less at success, drink less chicken soup, do the job at hand, and don't think crankily and be blindly impulsive.

The cost of physical stores is large, and e-commerce is not small, so we have to think about how to be more stable and sustainable while developing, rather than pursuing short-term explosions.

Remember to keep an eye on the beams, remember!

The advent of the era of e-commerce will inevitably have an impact on the real economyThe collapse of physical stores is caused by many reasons, the rapid development of e-commerce can only be the inducement, and the change of consumption habits has also weakened the competitiveness and attractiveness of physical stores to a large extentThe continuous surge in housing prices has also caused a sudden increase in the cost of rent, and the strong impact of various factors has led to the difficult operation of physical stores and can only accept the cruel reality of closure.

The impact of soaring rents is negligible, and if operating performance continues to soar and profit margins are secured, even if rents increase can be dealt with by balancing profitabilityBut the reality is that even if the rent is not raised, it is not able to support the original operating costs, so the ** of the rent is just an insignificant external force when the physical store is on the verge of closure, and it is difficult to bear no matter how big or small the increase is.

I think there are reasons for this, on the one hand, the cost of rent is relatively high, and on the other hand, e-commerce will cause them to have a lot of competitive pressure.

Not only these two reasons, but many other situations. E-commerce is the vast majority.

Don't always call the rent high, if you don't know how to do business, you have to close your doors for rent, that is, myself!

In fact, this is all there, and the two of them together led to the closure of the physical store.

Yes, it may be caused by the improper operation of e-commerce.

From its initial stages, brick-and-mortar stores have continued to this day, with no particular changes and even fewer features, making it impossible to attract consumers. We can only rely on full discounts and ** to attract foot traffic。On the other hand, these ** are very popular because they have their own characteristics, so they are able to attract so many consumers.

So the current situation of many brick-and-mortar stores is: "If you don't have a feature, you won't attract customers." ”

Many brick-and-mortar store employees are arrogant and sometimes lazy. As the saying goes, "the customer is God". Only when consumers enter the store can they get a commission or a salary increase

When consumers enter the store, many of the store's employees remain unmoved. There are even stores that use arrogant tones and inappropriate language when communicating with consumers, which makes consumers prefer brick-and-mortar stores down. In the end, due to the so-called "word of mouth", it disappeared and there were fewer and fewer users.

When it comes to after-sales protection, many online shoppers may say that it is best to buy from online when shopping. If it doesn't fit, you can change it or return it. At this point, I can't deny that the after-sales guarantee of the physical store is really "bad".

I think many friends who like brick-and-mortar shopping have encountered it. Bought it for a few days, wore it for a few days, broke it for a few days. Then, when they go to the store to look for after-sales service, they start asking for time.

They don't even admit that it's their own product quality issues. Some of them also say that "products are not returned or exchanged when they come out of the counter". So this is also one of the important reasons why brick-and-mortar stores are closed.

In the 80s and 90s of the last century, we would find a lot of brick-and-mortar stores. But in this century, we will find that many brick-and-mortar stores are in danger of closing. However, the reason why these brick-and-mortar stores are facing closure one after another is mainly because of the development of the Internet and the rise of the e-commerce industry in this era.

There are many people who have fallen in love with online shopping, and it is only natural that they rarely visit our physical store to make purchases. This is actually an important reason why brick-and-mortar stores are facing closure.

First, the rise of the e-commerce industry In modern society, with the development of the times, the rapid development of the Internet, the rapid rise of the e-commerce industry, more and more people will realize their shopping wishes through online shopping. In our daily lives, we will find that many people now buy computers, mobile phones and electrical appliances through online shopping. In addition, in recent years, people have been buying more and more things through online shopping.

These things are obviously cheaper than those in physical stores, which leads to a large number of people choosing to buy products through online shopping.

Second, the decline in consumer desire In this modern era, the reason why physical stores are facing closure is not only because of the convenience of the e-commerce industry, but also because of the rapid development of modern society and the huge pressure on people's lives. In life, a large part of people are facing mortgages and car loans, resulting in this part of the people simply do not have too much time to go out to buy and consume, which has led to a serious impact on the consumption turnover of physical stores. In addition, because of the high pressure of work, people's desire to consume will naturally decline.

Third, the high cost of physical stores in the modern society will face closure, another important reason is that the cost of physical stores is relatively high. Not only does it have to pay a certain amount of rent, but it also has to shoulder the salaries of its employees, so to a certain extent, it will have a higher risk and cost than online shopping.

In other words, the cost of an online store** is already equal to or exceeds the cost of a physical store. At present, the large-scale closure of physical stores, we can say that the management thinking of the operators has not kept up with the trend of the times. Since brick-and-mortar stores are associated with e-commerce, everyone needs to understand that the basic meaning of e-commerce is interconnected, which speeds up the transfer of information and does not oppose the existing real economy and does not have the genes to fight against it.

Those who say that e-commerce is competing with brick-and-mortar stores, the first thing to note is that e-commerce actually lowers the rate of inferior goods. Please note that this is a low-quality product.

Secondly, brick-and-mortar operators are more stubborn and outdated, and do not know how to use the Internet to genetically alter their real information base. The formation of rents depends on the economic environment, the market environment, and consumers. If you are planning to rent a door to do business, you will understand that the landlord does not want the landlord to decide and cannot rent a house.

Therefore, the market determines the rent of the house, so there is no reason to say that the rent is high and unprofitable. If you think the rent is high, you can't do business. If so, is it stupid to do business with current rents.

A basic conclusion can be obtained: the greed of real estate has pushed up the continuous increase in rents, and the popularity of e-commerce sales models has given the last blow to physical stores, and at the same time, people's incomes have not increased effectively in the past two years, resulting in Tao bargains becoming the mainstream, and the mobile Internet is catering to this trend.

It should be lost to e-commerce, after all, online shopping is really convenient now.

I think this is mainly due to the loss of expensive rent.

They all lost to the problem of rent because they had no customers, no funds**.

I think the impact of e-commerce is a little bigger, because many people are shopping online now.

The decline of every thing will always find a "scapegoat". For example, the decline of fixed ** is because of the rise of mobile phones. The decline in PC sales is crudely attributed to smartphones taking on more tasks.

Unfortunately, this may not be the case. It must be admitted that the rise of e-commerce has indeed diverted the business of physical stores to a certain extent. But no matter how popular e-commerce is, offline retail is still the main consumer.

According to the data, in 2017, the national offline retail sales were 100 million yuan, accounting for the annual retail market.

Calculate another account, Double 11 is so popular, but Alibaba's sales are only more than 200 billion, less than 1% of offline sales - this is still an amount that has been brewing for several months and has been concentrated in the outbreak. This means that e-commerce is by no means the culprit that causes brick-and-mortar stores to go bankrupt. In fact, e-commerce is a powerful supplement to the consumer market, and although it has caused a certain impact on physical stores, it will not lead to a wave of closures.

In fact, I think that the closure of brick-and-mortar stores is directly related to the rise in rents. In recent years, the property market has soared, and shops, as more valuable assets, have actually risen even higher. And the crazy ** of the shop will naturally be transferred to the tenants.

The high rent really crushed many merchants. Even if merchants continue to improve their product terminals, it will not help, and it is difficult for them to find a balance in terms of rent, selling price, and customer flow.