Why is e commerce growing more than 3 times faster than brick and mortar stores?

What is e-commerce? E-commerce, referred to as e-commerce, refers to the electronic transaction activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (VAN (VAN (value added network), which is the electronic and networked of all aspects of traditional business activities.

With the changes in society, we have entered the age of technology, and in order to fill the gap of shopping**, China can reduce the tariffs imposed on imported luxury goods. But given the sheer number of shoppers heading abroad, the impact of such a move may be limited, and even if it has the potential to turn the tide of e-commerce, it will not be in the interest of rural Chinese consumers (many of whom are unable to go to physical stores) or urban dwellers (who prefer to shop online from home rather than in physical stores in the world's worst traffic jams and pollution).

According to the report, in China, acquaintance recommendations are even more powerful than social **, and this kind of retail is revolutionary. According to a 2015 survey conducted by McKinsey & Company, 38% of Internet users said they spent more time shopping online after joining a social network. According to the statistics of Beijing**, the retail sales of Gundam in the city are carried out in the network chief.

As for the national situation, official figures show that online shopping is growing at a rate roughly three times faster than physical store sales.

The bigger challenge comes from e-commerce, where the rise of online shopping has taken a toll on the global brick-and-mortar retail industry. In China, the ubiquity of social networking** and the rapid development of apps – notably WeChat – have allowed shopping to blend seamlessly with instant messaging. WeChat, which has 600 million monthly users, can easily buy a pair of shoes in the mobile store of the unified app after receiving a message about it.

Because online shopping is more convenient, the express delivery industry is also emerging, which can save manpower and material resources.

Well, e-commerce doesn't need any façade and doesn't need decoration, and the cost is low.

Because one of the biggest characteristics of e-commerce is that it is convenient and fast, it is normal for it to grow quickly.

Because compared with physical stores, e-commerce does not need a large storefront, only a store on the Internet is enough.

Compared with brick-and-mortar stores, e-commerce costs are lower and the profits are higher.

Because the cost of opening a physical store is much higher than that of opening an e-commerce company, the later income will be higher.

Anyway, if you take advantage of the loopholes, you can do anything.

That's ......Can you announce the amount of tax paid by the major platforms?

The physical store radiates only a few kilometers, the e-commerce platform radiates the whole of China, and there is no comparison between the two, and the enterprises on the e-commerce platform bargain with each other and hurt each other, and the final result is not profitable and goes out of business, long live the e-commerce platform.

Why don't other countries and regions support e-commerce? This pattern of killing chickens and eggs is still self-righteous!

Cancel all e-commerce platforms.

Because now the main way people shop has changed, which is online shopping.

It may be because shopping online has become a habit of people's lives.

Because in today's Internet era, online shopping is the trend of today's times.

There is a consumption scenario called "real-time consumption scenario", such as breakfast shops, steamed bun shops, cafes, community supermarkets, etc., these physical stores can provide consumers with real-time consumption experience, which is not provided by e-commerce platforms no matter how they develop, so physical stores will always have their own market space.

First, from the superficial point of view, there are more and more e-commerce platforms, but there are a few e-commerce platforms that really make money, which is nothing more than relying on the operation of capital to burn money to survive. Just like shared bicycles, if one day capital abandons them, it will be full of sorrow, because the attribute of capital is to chase profit maximization.

Second, from an ideological point of view, in western developed countries, why can't e-commerce platforms do physical stores, but in China, our socialist country, e-commerce platforms have impacted physical stores. The largest shareholder of Alibaba, founded by Ma Yun, is not the Japanese Masayoshi Son?

Third, from the perspective of big data analysis, online shopping in first- and second-tier cities is far lower than that in third- and fourth-tier cities and rural markets. This is also the reason for sinking into the third- and fourth-tier cities and rural markets. From one side, it reflects the first- and second-tier cities, where people's consumption concepts are more rational and mature.

Fourth, the difficulties of physical stores today are not caused by the emergence of e-commerce platforms, but because the emergence of e-commerce platforms is a news event, coupled with excessive publicity and dyeing, and it is a superficial phenomenon. There are many reasons why brick-and-mortar stores are struggling today. As determined by the international and domestic economic situation and the socio-economic development cycle.

Fifth, since 2019, the state has introduced many economic policies, all of which are inclined to the development of the real economy. Just like building a tall building, without a solid underground foundation, the building will not have that height. Similarly, without the support of the real economy, any e-commerce platform is a castle in the air.

In other words, any e-commerce platform that is separated from the real economy will not exist for a long time.

To sum up, brick-and-mortar stores are not going away. After the baptism, the physical store will appear in front of people with a new look.

In the future, it will be really difficult to do physical stores, because nowadays people like to shop on online platforms, and it is very convenient to shop here.

In the future, it is actually difficult for physical stores to do well, and the expensive rent makes many people have to choose to do e-commerce, so it is really difficult to do physical stores in the future, so they have to take the road of e-commerce.

In the future, it will indeed be more difficult to do physical stores, but it will not be completely banned, because there are always some people who are not good at e-commerce shopping, and clothes and shoes have to be tried to know whether they are suitable or not.

It is because some e-commerce companies have bad character and often sell shoddy things, plus the current epidemic is relatively serious and the logistics are relatively slow, so it is becoming more and more difficult to do.

After e-commerce has destroyed physical stores, it is also difficult to do it now, because there are many people who do e-commerce now, and the market competition is relatively large, so it is becoming more and more difficult to do.

Because more and more people have joined the e-commerce industry, the competitive pressure is particularly strong, and consumers have begun to use the law to protect their own rights and interests, and e-commerce merchants cannot tolerate a single mistake.

Nowadays, due to the rapid development of online e-commerce, almost everyone is willing to shop online. The most important reason is that things in physical stores are generally more expensive than onlineIn addition, online shopping is more convenient and faster, saving us the time of going to the physical store to choose. And one of the biggest benefits of online shopping is that you can shop anytime and anywhere, turn on your mobile phone when you have nothing to do, as if everything in the world is in front of you for you to choose, even the ancient emperors did not have such a good treatment.

So why are there fewer and fewer offline physical stores now? The first is the change in merchants, they also start to blush after seeing that some of the merchants who sell the same products as them on the Internet have received large orders. Why can't I sell online when others can sell it online?

With this attitude, this group of people slowly began to try. Implement the model of online and offline sales at the same time, so that their products can get higher sales and merchants can survive. This is why some physical stores have closed down, and some physical stores are still operating well.

The second reason is that people's tastes have become different nowadays, especially young people who wear clothes and wear trendy brands. to express their individuality and be different from others, but now physical stores still blindly sell some old products. As a direct result, they can't attract enough traffic.

In the 19th National Congress of the Communist Party of China, it was clearly pointed out that the most important contradiction in society is the contradiction between the people's growing needs for a better life and unbalanced and inadequate development. It is precisely because of this that the current brick-and-mortar stores should study clearly what kind of products people need most now, and analyze what kind of products will buy better, rather than purchasing large and complete products.

This is also the general trend of no way to do things, the rise of a thing will eventually be accompanied by the elimination of a thing, if the current physical store wants to continue to survive, must change the model, keep up with the trend, make something unique.

Because more and more people now prefer to shop online, the business of brick-and-mortar stores is bleak.

Because of the current overseas shopping, ** saves taxes, store fees, and labor things are not bad, so the cost of physical stores is too high to support.

Because nowadays everyone likes to buy things on the Internet, and there are very few people who go to physical stores.

The most important reason is that things in physical stores are generally more expensive than online

Because now the cost of brick-and-mortar stores is getting higher and higher, and there will not be many customers.

Because brick-and-mortar stores have been severely impacted by e-commerce, it is difficult to continue.

It is because of the advent of the e-commerce era that many physical stores can't do it.

I basically bought everything I wanted to buy online, and I didn't have to go to other places to buy it, which is very convenient.

I don't think that's the case, because brick-and-mortar stores also have certain advantages, so it's okay to transform more brick-and-mortar stores.

Yes, under the impact of e-commerce, it is becoming more and more difficult for physical stores to make money now. Because the online e-commerce platform is relatively cheap, and there are often ** activities, it has a certain impact on the physical store; In addition, the online e-commerce platform also has a package delivery service, which is also very convenient and fast.

Yes, compared with e-commerce, the cost that physical stores need to bear is very large, in addition to fixed costs such as store rent, water and store staff, there are many inventory backlog problems. The biggest advantage of the e-commerce industry compared with the physical store industry is the low cost, so that it can be much lower than the physical store, and now many e-commerce companies are pre-sale, and there is even no inventory backlog! Personally, I believe that the most important factor is still **, ** is a very critical factor in market competition.

Now that e-commerce is getting better and better, the pressure on physical stores will become more and more intense.

Judging from the current situation, it is indeed becoming more and more difficult for physical stores to make money, and many physical stores are often closed, which is also a frequent occurrence.

Business is getting more and more difficult to do, and the impact of e-commerce is getting bigger and bigger, why are more and more physical stores opened?

For today's society, the development of e-commerce is getting faster and faster, and the turnover of oppressive physical stores is declining, so how should physical stores increase their turnover? First of all, we can see and touch the guests and provide more e-commerce that we do not have, and we must have a good service attitude and provide door-to-door service. Decorate the façade more eye-catching and attract guests.

The advantages of physical stores are indeed greatly reduced, one is expensive, and the other is that the style is indeed not as much as online, and there is no good after-sales service guarantee. You can adjust ** for these problems and do a good job of docking online services.

Vigorously promote plus a variety of ** activities. to impress consumers. There are also activities that allow customers to learn about its products.

Brick-and-mortar stores should learn how to transform and learn how to use the Internet to increase turnover. So that the brick-and-mortar store can survive.