What do you make money on making TV series, and what is the use of ratings?

In people's daily life, in addition to work and study, we also need to combine work and rest. However, with the continuous development of smart devices, although TV has been slowly abandoned by us, there are more and more people who use smartphones to TV episodes. And the development of the domestic film and television industry in recent years is also very good, there are many outstanding directors who have appeared one after another, and made some film and television dramas that shocked us, but in the film and television drama industry, ratings are very important for TV dramas.

For a TV series, the first category in which they can make money is through the sponsorship of advertisers. We can see a simple TV series, on a specific ******, which is not arbitrary, but needs to sign a contract with the **platform to obtain exclusive screening rights. At the same time, in the program, through the advertising placement of advertisers, it can also win a lot of income for the creative team of the TV series.

Because we can often see a lot of familiar advertising content in an episode of a TV series, whether it is hard implantation or soft implantation, as long as there is this type of picture, then it means that the TV series is sponsored by advertisers. <>

However, ratings can be used as the most direct data to highlight the good and bad of a TV series. If the ratings of a TV series are very amazing, then all major platforms and satellite TV will compete to find the production method of the TV series and refuse the first right, so that the producer can continue to collect money just for the signing fee. Ratings are the best means of publicity for a TV series, and when the ratings of this TV series come up, more and more viewers will be interested in this TV series, including a series of derivative industries will also maintain and promote, such as self-**.

The industry has found the goal of creation, and by reporting the relevant news of this TV series, they can not only get traffic, but also invisibly help the TV series to promote and publicize. Therefore, although the ratings cannot directly bring monetary benefits to a TV series, its role is absolutely not negligible, and it can be regarded as the No. 1 data among the hidden indicators. <>

But I hope that today's film and television industry will not go to great lengths to gain false prosperity by falsifying ratings. I believe that the relevant departments will definitely control and stop such phenomena.

Filming TV series mainly relies on selling to a certain TV station or ** platform to earn money, the ratings have no role in making money for the crew, it is just a demonstration of the value of the TV series, if the ratings are very high, then the actors and directors of the crew in this drama will have a good reputation, and the value will become higher in the future.

The role of ratings is to measure the proportion of the population of a program, simply put, it is the popularity of the program, which can be used as a reference for filmmakers.

Filming TV dramas is to make money by advertising and sponsorship, TV dramas are the most powerful way of communication, advertising is the need to release information so that more people can see it, so TV stations are an important publicity platform for powerful enterprises, and the advertisements after CCTV news broadcasts are calculated by seconds, which is really money-burning, but it is also very effective.

Ratings are an important assessment criterion for the effect of advertising, the higher the ratings, the higher the advertising value, and the higher the income of the TV station, which is complementary to each other. If a TV station has no ratings, then there is no value for advertising, so how to make money? To make money in ratings, in fact, it is still known to make money through advertising influence.

In addition, sponsorship, naming, etc. are also variations of advertising.

The percentage of the number (or number of households).

As an important quantitative indicator in the era of "attention economy", it is the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, arrangement and adjustment, the main indicator of program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency.

Although the ratings themselves are just a simple number, behind the seemingly simple numbers is a complex process of scientific basic research, sampling and establishment of fixed sample groups, measurement, statistics and data processing.

Ratings data is sold by survey companies to TV stations, which use the ratings to attract advertisers to advertise. Therefore, when the survey user locks in a TV station for a long time, it is equivalent to contributing to the ratings, which directly affects the advertising revenue of the TV station. A staff member of Hunan Satellite TV said:

In the industry, advertisers are looking for ratings, and if the ratings are high, advertisers will naturally increase their placement. ”

Ratings can generate huge economic benefits, taking "The Voice of China" as an example, its first ratings are, the fourth ratings are, and the column advertising has soared from 150,000 seconds in the first issue to 360,000 in 15 seconds in the fourth period, and the increased ratings have brought an increase in advertising costs of 210,000; Similarly, "Love Apartment 3" ushered in the first place in ratings after it was launched, so advertisers who asked for advertisements also came to the door in a steady stream.

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One is copyright.

The other is advertising.

When the ratings are high, the copyright is high, and the advertising revenue is high.

Filming TV series depends on selling copyrights and advertising revenue.

The higher the ratings, the more advertising costs.

TV station copyright. There is also advertising placement, etc.

Advertisement, the better the ratings, the higher the advertising endorsement fee.

Film and television companies make money by selling films, and TV stations make money from advertising.

1. Transactions between TV drama producers and TV broadcasters.

2. Transactions between broadcasters and advertisers when buying advertisements.

3. Transactions between consumers (viewers) of TV programs and advertisers (businesses) who buy advertising time.

4. Ratings.

The profit model of the TV drama market is mainly manifested in the fact that the exchange of TV dramas is not between the producers and consumers of the products. Television stations and companies have become intermediaries between producers and consumers.

In the case of TV dramas, they are generally sold to TV program broadcasters after the production is completed, and on the surface, consumers do not participate in the market exchange, but in reality this is not the case.

As consumers of TV programs, TV viewers actually pay for the time of advertising and the cost of advertising products that they have paid when purchasing advertising products, so that they can enjoy the value that TV programs bring to them.

In other words, TV viewers, as consumers of programs, actually pay for TV programs, but TV stations and advertising companies have become intermediaries between TV program producers and consumers.

But on the other hand, it shows that the more advertising costs companies pay for a high-rated work, the higher the pass-through costs that consumers will bear when buying these products.

In fact, TV viewers pay a higher price for a good TV product. The implication of this for our next step is that producers and broadcasters should think about how to make the cost to consumers worthwhile, not just the return on market investment.

Because once the work meets the needs of consumers, the ratings will naturally increase, and all stakeholders can benefit from it.

As a commercial activity, one of the purposes of filming a TV series is to make a profit. So, how to make a profit from making a TV series?

First of all, the broadcast rights of TV dramas are an important way to make money. The broadcast rights of a TV series can be sold to TV stations or online platforms, which is the most common way to make money. TV stations or online platforms will buy the broadcast rights of TV dramas and pay a certain copyright fee, which is also known as copyright sales.

At the same time, the broadcaster of the TV series can also make a profit by advertising the idea. During the broadcast of the TV series, the broadcaster can insert advertisements into the TV series to obtain advertising fees.

Secondly, TV series can also be profitable through the distribution of *** or online launches. TV series distribution*** can bring a certain amount of profit, while online online can be profitable through payment** or advertising revenue. In addition, the peripheral products of TV series are also a way to make money.

For example, characters or classic lines in TV dramas can be made into T-shirts, figurines and other products for sale.

Finally, TV series can also be profitable through international sales. Many TV dramas are also popular overseas, so selling the broadcast rights of TV dramas in the international market is also a way to make a profit. At the same time, there are also some co-productions of TV dramas in the international market, which is also a way to make money.

In short, there are many ways to make a profit by making a TV series. In addition to the above methods, there are some other ways to make money, such as the authorization of TV dramas, derivatives, etc., which are all important ways for Suicong TV series to make money.

Ratings don't make money directly. Rather, the ratings represent the number of viewers of the ** program in a certain period of time, the number of viewers is large, and the number of people who can accept advertising information is simply understood to mean that advertisers have to pay more.

Introduction: As an important quantitative indicator in the era of "attention economy", it is the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, arrangement and adjustment, the main indicator of program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising efficiency.

Although the ratings themselves are just a simple number, behind the seemingly simple numbers is a series of scientific basic research, sampling and establishment of fixed sample groups, measurement, statistics and data processing.