What are the practical knowledge of packaging design

The initial role of packaging is more to protect the goods from damage during transportation and loading and unloading. However, with the more and more abundant types of goods and the impact of market competition, the marketing function of packaging is becoming more and more important, with the prosperity of the market, packaging design has more requirements, product packaging has become the focus of enterprise development, and an excellent packaging design has become the key to attracting consumers. Zhonghui Design suggests that the packaging design should be based on the following perspectives:

Proceed from highlighting national characteristics.

Packaging design is the embodiment of culture. Different nationalities and different environments cause different cultural concepts, which are directly and indirectly manifested in packaging design. For example, German design is scientific, logical and rigorous.

Japan's novelty and ingenuity. The lightness and humanity of the Italian design, as well as the elegance and romance of Italian design, are all born in the atmosphere of the cultural concepts of different peoples.

Starting from the regional culture.

The so-called inheritance in packaging design is not only the simple use of some traditional forms, but more importantly, it reflects the cultural characteristics and spiritual outlook of the region. For example"Shuijingfang"The packaging design of liquor embodies the concept of "gold. Wood.

Water. Fire. The meaning of "soil" is the five elements, and the use of modern technology inherits and promotes the regional cultural characteristics of the product.

The colorful multi-diamond shaped "water well-shaped" column carton and wooden base all contain rich cultural meanings, and various information of the product and the strong traditional oriental cultural connotation have been vividly expressed in the packaging.

Start with the functionality of the product.

When designing product packaging, the functional aspect must also be considered, because consumers can instantly identify what it does when they see your product. For example, the pencil case design of Chenguang.

Starting from the origin of the product or the origin of raw materials.

Taking the origin of the product or the origin of raw materials as the main element of the design, consumers can accurately locate the regional attributes and product content of the product, and such packaging design can highlight those well-known regional characteristic products, such as "Beijing Roast Duck", "Wuchang Rice" and so on, so as to quickly lock in the product advantages.

Start with the brand logo or corporate logo as a design element.

This design idea is very simple, the more famous your company is, the better, the corporate logo as the main design element, consumers accurately determine that the product comes from, because the company with a good reputation is itself the intangible publicity of the product.

Zhonghe Ahui Design (professional packaging design company) answer:

Packaging design refers to the design of the appearance of the packaging of goods to achieve the purpose of beauty and practicality. Packaging design is not only the embodiment of personalization and artistry, but more importantly, its role is marketing and brand positioning.

First of all, packaging design has the role of guiding consumers to buy goods. A good packaging design can attract the attention of consumers, make them interested in the product and make a purchase. Therefore, in the case of fierce market competition, packaging design can make products stand out and attract consumers to further understand and buy.

Secondly, packaging design is very important for the shaping of brand image. An iconic packaging design usually represents the company's pursuit of brand image and leaves a deep impression in the minds of consumers. A good brand image can improve customer reputation, promote sales growth, create market advantages, etc.

In addition, the packaging design also plays a role in protecting the envy base products. A good packaging design should play an effective protective role in the use of the product, reduce the risk of damage during transportation, extend the life of the product, and ensure that the goods purchased by consumers are intact, so as to improve user satisfaction and maintain the brand image.

Finally, packaging design can also boost sales. For some goods, the packaging design itself has a lot of value, such as gift boxes, etc. A beautiful and practical gift packaging design can not only attract the attention of consumers, but also bring surprises and pleasure to consumers, thereby enhancing the purchase psychology.

To sum up, packaging design is crucial in commodity marketing, which can help enterprises establish a personalized brand image, promote product sales, improve customer satisfaction, achieve corporate goals and gain market competition advantages in various ways.

When it comes to packaging design, you should pay special attention to the following issues:

Target market and audience: Understanding your target market and audience is a crucial step in packaging design. A: Different markets and audiences have different preferences and needs, and you need to understand their preferences, habits, and values in order to design packaging that works for them.

Brand identity and consistency: The packaging design should be consistent with the overall image and positioning of the brand. Use your brand's signature colors, fonts, and graphic elements to ensure consumers can easily associate the product with your brand.

Messaging and legibility: The text and graphics on the packaging should convey key information clearly and be easy to read and understand. Make sure that the product name, brand name, product features, instructions for use, and other information can be clearly displayed, and choose the appropriate font size and color.

Creative and attractive: A good package should be creative and appealing and able to stand out in a competitive market. Try to use unique forms, creative patterns or special materials to attract consumers' attention.

Packaging materials and sustainability: Choosing the right packaging material is very important. Consider using eco-friendly and sustainable materials to reduce negative environmental impacts. At the same time, ensure that the chosen material provides adequate protection and meets the characteristics and requirements of the product.

Safety and functionality: Packaging design should take into account the safety and ease of use of the product. Make sure the packaging protects the product intact and provides easy access to and use.

Regulatory and legal requirements: Ensure compliance with relevant regulatory and legal requirements when designing packaging. For example, food and pharmaceutical packaging may have specific labeling requirements that include necessary warnings and ingredient lists.

Feedback and testing: Before finalizing a packaging design, it's important to conduct real-world testing and gather user feedback. With this feedback, you can identify potential issues or areas for improvement and make adjustments accordingly.

In summary, packaging design needs to focus on issues such as target market, brand consistency, messaging, creative appeal, material sustainability, safety functionality, regulatory requirements, and feedback and testing. Thinking carefully and working with a team of experts can help you design a successful package.

Packaging design is a professional design discipline that integrates scientific, social, artistic and psychological elements for the purpose of protecting, using and improving goods. Its content mainly includes container shape design, structural design, decoration design, etc.

First, commonly used packaging materials.

a.White paper--- ordinary white paper, copy paper, crepe paper, etc.

b.Bubble wrap poly velvet sneak with sponge pearl cotton.

c.Cartons--- white boxes, brown boxes, color boxes, etc.

d.Plastic bags--- PP, PE, OPP, PVC, PVA, shrink film (PE, PP), etc.

e.Other types of packaging.

Second, commonly used packaging Qilu.

a) Inner packaging.

Plastic bags: The U.S. line generally requires heat sealing, and the material is high-pressure PE material; Unless the customer has specified requirements, PP material is not allowed.

OPP bag: good transparency, but brittle, easy to break, mostly used in the packaging of candles, small toys and other products, often required by European line customers.

Color box: divided into corrugated color box and non-corrugated color box, ordinary brown corrugated box: commonly used for 3-layer corrugated box and 5-layer corrugated box, after the product is packaged, it is generally sealed with tape.

White box: It can be divided into corrugated (3-layer or 5-layer) white box and non-corrugated white box, and the product should generally be sealed with tape after packaging.

Display box: There are many kinds of it, mainly color display box, display box with PVC cover, etc., through which you can intuitively see the products in the box.

Plastic bag + elevator: generally known as PBH.

Blister card: Blistercard, abbreviated as BC.

PVC box or PVC bucket.

shrink film; Also known as heat shrinkable film, small toys, candles and other products are often packaged in this way.

Egg compartments. gift boxes; It is mostly used in the packaging of jewelry, stationery and other products, and there are many types.

b) in the package.

There are mainly plastic bags and corrugated box packaging, and the types of corrugated boxes mainly include fol, tucktopbox, etc

Zhonghui Design (professional packaging design brother) answers:

Packaging design is an integral part of modern business marketing. It can convey product information through specific forms, structures, materials, and visual elements, attract potential customers, and strengthen the brand image. For different types of products, the appropriate packaging design scheme will also vary.

Here are eight basic categories of packaging design:

Greeting and answering packaging: This type of packaging is mainly used to protect products from being damaged during transportation, such as cartons, wooden boxes, metal cylinders, etc.

Retail packaging: This type of packaging refers to packaging that is placed on the shelves of retail stores for direct purchase and use, and is usually made of plastic boxes, cardboard boxes, mylar bags, etc.

Secondary packaging: Secondary packaging is generally after consumer goods companies flow to the wholesale and retail markets, knitwear, fruits, candies, etc. need to be repackaged in order to maintain their quality, such as takeaway lunch boxes, hand-held decorative boxes, etc.

Durable goods packaging: This type of packaging is mostly used for gifts and luxury goods, and it needs to pay attention to luxury and exquisite design, such as leather boxes, jewelry boxes, gift packaging bags, etc.

Refrigerated Frozen packaging: This type of packaging is commonly used to preserve food, pharmaceuticals, and other perishable products. There are many types of material choices, the most common being progressive (e.g., fruit tests, bottled beer and milk) or cryogenic bags with individual contents.

Consumer packaging: Consumer packaging is primarily used to load retail products, such as food, shampoo, soap, etc., and is often designed with transparency in mind, enviable degradability, low saturated hydrocarbon content, ingenuity and long-lasting anti-counterfeiting.

Cosmetic packaging: ** value of beauty products usually need to be designed with luxury fractals, requiring that there is still a good appearance after being exposed and used, and the aesthetic feeling should be specially experienced. As a result, their packaging concepts are often imitations of art or fashion pieces, such as beautiful glass bottles, beautiful leather suitcases, etc.

The scientific analysis of packaging design mainly includes three aspects of packaging: packaging modeling, structure and decoration design. As follows:

1. Packaging design. Also known as body design, it mostly refers to the shape of packaging containers. It applies the aesthetic principles of the function and appearance of the packaging, and shapes the packaging container through the changes of shape, color and other factors, and expresses it in a visual form.

Packaging containers must be able to reliably protect the product, must have a good appearance, and must be suitable for economic efficiency.

2. Packaging structure design. It is based on the basic functions and actual production conditions of the packaging, such as protection, convenience and reusability, and the design is based on scientific principles for the specific consideration of the external and internal structure of the package. According to the needs of the product, an excellent structural design should effectively protect the goods, in addition to the convenience of use, carrying, display, shipment, etc., can be reused, can display the contents and other functions.

3. Packaging and decoration design. Packaging and decoration is the organic combination of arts and crafts and engineering technology, and is a comprehensive science combining practical art and engineering technology. It uses patterns, words, colors, reliefs and other art forms to highlight the characteristics and images of products, and strives to decorate and beautify products with exquisite shapes, novel patterns, bright colors and bright words, so as to promote the sales of products.

1. Trademark design.

A trademark is a symbol, a symbol of a business, an institution, a product and a facility. Trademark is a kind of handicraft art, which involves various fields such as politics, economy, legal system and art. The characteristics of a trademark are determined by its function and form.

It needs to express the rich content in a simpler, more generalized form in a relatively small space, and at the same time requires the observer to understand its inner meaning in a relatively short time.

2. Graphic design.

The graphics of packaging and decoration mainly refer to the image of the product and other auxiliary decoration images. As the language of design, graphics is to show the internal and external components of the image, and convey the information to consumers in the form of visual images.

To achieve this, accurate positioning of graphic design is crucial. The process of positioning is the process of being familiar with all the contents of the product, including the nature of the product, the meaning of the trademark, the meaning of the product name and the status quo of similar products.

3. Color design.

Color design plays an important role in packaging design. Color is an important factor in beautifying and highlighting a product. The use of packaging color is closely related to the conception and composition of the whole picture design.

The packaging color requires flatness and uniformity, which is a high summary of color filtering and refining.

It is based on people's associations and color habits, and a high degree of exaggeration and discoloration is a means of packaging art. At the same time, the color of the packaging must also be controlled and limited by the process, material, use and sales area.

4. Text design.

Words are symbols that convey thoughts, exchange feelings and information, and reach the content of a certain theme. The brand, product name, explanatory text, advertising text on the packaging of the product, as well as the manufacturer's house, company or distribution unit, etc., reflect the essential content of the packaging. When designing packaging, these words must be considered as part of the overall design of the packaging.

The main points of text design in packaging and decoration design are: the text content is concise, true, vivid, easy to read and easy to remember; The font design should reflect the characteristics, nature, uniqueness of the product, and have good recognition and aesthetic functions; The arrangement of the text should be in harmony with the overall design style of the packaging.