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Developers advertise not only to sell properties, but also to expand their influence and let more people know about the property and their existence. At the same time, in order to be able to sell your house in the shortest possible time.
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In the first case, we can understand it as the usual marketing trick used by the developer, often the good ** is sold, leaving the top floor or.
The first and second floors are not very easy to sell, by creating a hot sales atmosphere, and then with the outflow strategy.
The second situation is to prepare for the next issue of ** to show the strong image of the enterprise.
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It's to sell all of your houses, and it's also to be able to buy them at a better price.
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Legal analysis: It is illegal to advertise on one's own house, and this must be registered with the industrial and commercial department before advertising.
Legal basis: Advertising Law of the People's Republic of China" Article 6 The market supervision and management department is in charge of the nation's advertising supervision and management work, and the relevant departments are responsible for advertising management work within the scope of their respective duties.
The local departments for market regulation at the county level or above are in charge of the administrative region's advertising oversight and management efforts, and the relevant departments of the local people's ** at the county level or above are responsible for work related to advertising management within the scope of their respective duties.
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Let me talk about the most exaggerated advertisement I have seen: "10 minutes to the high-speed rail station" but it actually takes 30 minutes to drive;
3 kilometers directly to the bustling business district" may just be a map point-to-point distance;
"Buying a house and going directly to a prestigious school" may just be a marketing gimmick;
Stay away from the hustle and bustle of the city and enjoy a quiet life" The actual situation is that the project is remote and the surrounding area is desolate;
The central government district, the core landmark, "may just be next to a police station;
Such "lofty" advertising slogans often contain "subtext" that cannot be known to outsiders.
Over the years, real estate advertising, as a powerful tool for sales, has been played by developers and hungry businessmen, and the "broad and profound" of the text is more vividly reflected in their hands.
From the project location, road traffic, architectural style, to the surrounding facilities, future appreciation, return on investment, a series of planned and systematic marketing and advertising combinations are enough to dazzle buyers, lose their defense, and finally obediently pay for it.
1.Publicize the future appreciation of real estate projects or promise investment returns (e.g., three generations of a shop, buy and earn, return on investment in xx years, etc.);
2.does not have the sales conditions to publish sales advertising information (the five certificates are not complete);
3.Failure to indicate the pre-sale or sales license number in the real estate pre-sale or sales advertisement;
4.The location of the project is expressed in terms of the time and distance required for the project to reach a specific reference;
5.Misleading publicity about transportation, commercial, cultural and educational facilities and other municipal conditions under planning or construction;
6.Use absolutist terms (e.g., best, out of print, pinnacle, etc.);
7.The use of data, statistics, survey results, abstracts, quotations, and other citations does not indicate the source;
8.Publishing advertising content containing feudal superstitions such as feng shui and dragon veins;
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1. Rather send people under the "fence", you can't have no home to return to.
2. Peace of mind, sweet dreams.
3. Live in peace in the world and live happily.
4. Satisfaction is achieved by you, and faith is achieved by you and me.
5. Worry-free, rest assured, reassuring, and serve you wholeheartedly!
6. Cooperate because of interests and win-win because of cooperation.
7. If you find us, you will find your home.
8. Accompany you all the way to build a happy home.
9. From the moment we shake hands, you will work hard to achieve your next wish.
10. Professionalism builds your beautiful home.
11. Our expertise builds your quality of life.
12. Professional team, dedication, and exemplary work in the industry.
13. Exquisite service, so that you can save room supplement!
14. "New" feelings, "heart" belonging.
15. Come to Fangxin Real Estate, buy and sell at ease.
16. Standard procedures and complete procedures to create a safe home for you.
17. Home is a kind of inheritance, which becomes more and more warm through the hands of many people.
18. Give you a warm and reassuring home!
19. A warm nest, we are looking for you; Shell concerns, we eliminate them for you.
20. Real estate is moving, integrity will never move!
21. Live and buy real estate, go all out to create a future home park that satisfies you.
22. Because of professionalism, rest assured, because of your trust, we strive to do a good job in every transaction, just for you to have a comfortable home.
23. Your satisfaction is the driving force of our service!
24. Casting integrity, caring for eternity.
25. There are tens of millions of spacious buildings, and they are happy to stay.
26. E step in place, ideal service; E promise daughter, integrity-based!
27. Like the tears of an angel, it brings you happiness.
28, **Get out, whoever lives is happy!
29. Rest assured comes from us. Specialized.
30. Do you need to lease or buy or sell houses? Your business is our business.
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If you sell a house and advertise, it is best to send some house-related **. Or what are the advantages must be clearly stated.
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Although the house is easy to sell, the real estate developer still has to advertise, the main reason is that the house sales are also divided into places and times!
Location
Generally speaking, the fast and slow sales of houses are mainly related to the geographical location of the house, and the general areas where the house sales are better are the city center or areas with convenient transportation, or the school district is closely related to the children's schooling, or the vegetable market area, which can provide certain convenience for the elderly to buy vegetables and the elderly to go shopping, and then there is the vicinity of some parks, because of modern society, the work pressure is high, the pace of life is very fast, and people's pressure is increasing. Therefore, there is a need for this kind of park that resembles a walk!
Traffic conditionsIt is not recognized that the traffic conditions are an important condition for the house to sell or not, there are many areas where the house is very good, and even the decoration is very good, ** is also very affordable, but no one buys, the main reason is that the traffic is very inconvenient, after all, now the bus is prevalent, the light rail is prevalent, the subway is prevalent, just imagine - if there is not even one of these three kinds of transportation, who will buy such a house?
Time-sharing
Less than a minute is actually very easy to understand, that is, the house is generally easier to sell in summer, because summer is the peak season for house sales, on the contrary, it is not easy to sell in winter or autumn, because at this time due to the cold weather, many people have already looked for a good house to live in, so it is not easy to sell again. So time is also an important reason for selling a house for good or bad!
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The house is so easy to sell, the reason why some developers spend a lot of money on advertising is because they want to sell out quickly.
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Houses are easy to sell, but there is also competition between houses, and advertising can make your real estate more famous.
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Because many people don't know about their house, they want to raise their popularity.
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Although it is said that the house is easy to sell, it is too expensive and not some people can afford it.
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Although the house is easy to sell, there are some merchants who will also have competition, because after all, you are not alone in selling the house.
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Developers will inevitably attract people to buy houses through a more popular buying atmosphere, and at the same time, this atmosphere can also allow buyers to book houses early in order to seize the opportunity, and then allow developers to raise funds faster to maintain operation and next development.
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Because it must be that many people will come to know him, and then he can raise his house price.
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The main thing is to attract people who buy houses, after all, buying a house is still very knowledgeable.
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Commercial advertisements are generally invitations to make offers, and in this case, commercial advertisements do not have legal effect, and the advertiser is not bound by them. An invitation to make an offer is an expression of the intention to make an offer to oneself by others, and the invitation to make an offer is not legally binding.
If the content of a commercial advertisement complies with the provisions of the offer, it shall be deemed to be an offer, and the publisher of the advertisement shall be bound by it.
An offer is an expression of intent to conclude a contract with another person, and the expression of intent shall comply with the following provisions:
1) The content is specifically determined;
2) Indicate that the offeror is bound by the expression of intent if it undertakes to accept it.
Acceptance refers to the expression of intent to agree to an offer.
Therefore, commercial advertisements generally do not have legal effect, but if the content of the commercial advertisement is specifically determined, and the advertiser clearly indicates that it is bound by the content of the advertisement, the commercial advertisement has legal effect. What is more special is that the sales advertisements and promotional materials of commercial housing are generally invitations to offer, but if the seller's explanation and promise to the houses and related facilities within the scope of the commercial housing development plan are specifically determined, and have a significant impact on the conclusion of the commercial housing sales contract and the determination of the housing **, it shall be regarded as an offer, and the explanation and promise shall be regarded as the content of the contract even if it is not included in the contract for the sale and purchase of commercial housing, and the parties shall bear the liability for breach of contract if they violate it.
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Because now there are more and more real estate products on the market, but the number of consumers is fixed. And the homogenization of real estate products is serious.
Therefore, on the one hand, in order to highlight their products in the market and promote product popularity and reputation. On the other hand, advertising is convenient for releasing information about some of the disadvantages of competitors or expanding on their own strengths. Third, consumers are becoming more and more picky and facing more and more information, so they need to find effective communication channels between products and target customers, and use advertising as one of the forms to achieve this.
However, the similarity of real estate advertisements is also common, and there is a tendency to abuse concepts such as luxury and fashion. Therefore, the requirements for the creativity of real estate advertising and the accurate grasp of customers are also getting higher and higher.
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Real estate advertising is about sales! It is an indispensable and necessary support for the sales of real estate projects!
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A) the pre-sale of commercial housing without obtaining a pre-sale permit for commercial housing;
2) Houses developed and constructed on land that has not obtained the right to use State-owned land in accordance with law;
3) Illegally constructed houses;
4) Houses where judicial and administrative organs have ruled or decided to seal up or otherwise restrict real estate rights in accordance with law; (5) Houses with disputed ownership;
Generally, if you buy a house, choose a larger one, and the quality of the developer should be good.
It is not absolute, but under normal circumstances, the house safety, garden planning and design, and surrounding facilities of big brand developers will be relatively more guaranteed, and the specific measures should be measured according to the location, living facilities, transportation facilities, specifications and quality of the real estate itself.
This is a common means for developers to withdraw funds in advance, according to the current housing sales system, this mode of operation is illegal, the house can be pre-sold, but it must meet the pre-sale conditions. Buying such a house requires a certain amount of risk, first of all, there is no expectation when the house will start construction and when it will be delivered, and the funds will be occupied for a long timeSecondly, it is also unknown whether the developer can guarantee the smooth progress of the project, which is the main reason why the price of housing is cheap. It is recommended to buy such a real estate first to understand the developer, if the developer has a good reputation in the local area, operates more projects, is a local enterprise then it is good to say, if not, then please be cautious!
It is possible to file a lawsuit in court.
First of all, if the property owner does not provide a written entrustment or provide an explanation that the property is agreed to be used for a mortgage loan to a third party, the third party cannot apply for a mortgage loan with a real estate certificate other than his own. Therefore, the developer's use of your title deed loan is a tort, and you can file a lawsuit with the court to hold the developer liable for breach of contract, and you can also request to rescind the contract and compensate for losses. >>>More
After paying the deposit and not signing the contract, the developer sold the house to someone else, which is a breach of contract, and you can negotiate to compensate double the deposit, and if the negotiation fails, you can appeal to the relevant departments to protect your legitimate rights and interests. >>>More