How bancassurance account managers can build good relationships with outlets

The maintenance of the relationship between bancassurance relationship managers and branches is crucial to promoting the development of bancassurance business. Here are some suggestions:

1.Understand customer needs. There is a need to understand the needs and preferences of our customers in order to provide them with more targeted products and services.

2.Provide quality service. As a bancassurance account manager, you need to provide high-quality services to customers, including providing professional insurance advice, answering customer questions, and solving customer problems.

3.Communicate regularly. You need to keep in touch with your customers and communicate regularly to understand their needs and feedback in order to continuously improve your services.

4.Maintain good relations. In the process of service, it is necessary to establish a good relationship with the customers of the outlets, pay attention to etiquette and courtesy, integrity and compliance, so that customers can feel their professionalism and reliability.

5.Promote superior products. As a bancassurance account manager, you need to continuously promote the company's superior products, so that more branch customers can understand and purchase the company's insurance products to increase sales performance.

6.Give back to customers often. In order to maintain a good relationship with customers in our outlets, we need to give back to customers frequently, such as giving small gifts and providing discounts, so that customers can feel the care and warmth of the company.

In short, the maintenance of the relationship between the bancassurance relationship manager and the branch needs to focus on understanding customer needs, providing quality services, communicating regularly, maintaining good relationships, promoting superior products, and giving back to customers frequently. Through these efforts, the trust and satisfaction between bancassurance relationship managers and branch customers can be effectively improved, and a solid foundation can be laid for the company's business development.

You've just joined the insurance company. Don't think about training bank staff just yet, because bank counter staff don't like to help you sell insurance, although there is a commission. You first have a good relationship with them, eat and chat, and then you communicate with the director of the outlet to explain to everyone about insurance...

In short, it is natural to let the bank staff help you sell insurance. I used to be in the BOC. Life Insurance's account managers are chatting with us every day...

Later, the insurance sold well...

1. The newcomer needs to invite colleagues and bosses to dinner, indicating that your background is not hard enough, (if the background is hard enough, directly throw the indicator to the president, and he will press it down to help you solve it.) )

2. Under the premise that the relationship is insufficient, you need to think about your business characteristics and the individual needs of the other party. A branch is your sales channel.

Your specific insurance product is whether you are selling an individual or a company (judging from your question, it should be an individual), so the lobby manager and the wealth manager are likely to help you sell insurance. These belong to the small people, and it is enough to use them appropriately for the benefit of them. They may not care much about having a meal, but how much commission you can give them, maybe the relationship will last longer and keep them motivated.

3. The branch manager is a person, and he will not do specific things to recommend insurance, and he doesn't care so much about whether you want to give him benefits, because the benefits you can give are too few compared to his level. You give him face, the most effective and affordable. There is a lack of cavity in the nucleus, so it's okay to please eat, don't invite alone, many people invite together, and praise him more.

Extended Materials. 1. Banks should take the strengthening of information consulting in the bancassurance business as a brand project to develop their own advantages. The simplest form of cooperation between banks and insurance companies is the sale of insurance products through the distribution channels of banks, and the development of hybrid products and strategic cooperation.

The establishment of joint ventures and holding companies is a more advanced form of bancassurance cooperation. Therefore, in order to achieve bank-insurance cooperation in the true sense, it must involve the overall strategic positioning, and at the same time, it must also involve a series of issues such as system and mechanism. In view of this, at this stage, our domestic banks should give full play to their own resource advantages and strengthen the information consulting work in the bancassurance business.

2. For commercial banks, the concept should be reversed - the service objects of banks are first of all customers, not just insurance companies. Banks should be selecting insurance products for their own customers, not selling insurance products for insurance companies. In the cooperation between banking and insurance, banks are in an advantageous position, but they are passive in handling business.

Some banks choose insurance companies to cooperate and sell products provided by insurance companies, but they do not know much about insurance knowledge and insurance products, and they are not as active in selling insurance products as they sell their own products. In fact, banks may wish to reverse their mindset that the ultimate goal of cooperation between banks and insurance companies is different financial products.

The mutual integration, complementarity and common development of services is the joint development of financial markets by banks and insurance companies.

The bank expects to achieve a win-win situation with the insurance company, so the bank should take more initiative in the cooperation between the two sides. This kind of initiative is first of all to change the concept, that is, to realize that it is to meet the insurance needs of its own customer group and select insurance products for its own customers. In this way, the bank has changed from passive sales to active sales in the concept of marketing products.

Summary. 1. First of all, if your outlets are more than one, I suggest that you understand the advantages and disadvantages of bancassurance products of various insurance companies, and strengthen the learning of your own business as a newcomer, not only insurance, but also other financial knowledge, so that you can have a topic when communicating with bank personnel, rather than giving people the feeling that the layman does not understand anything. 2. Strengthen communication and public relations with bank personnel, not only to be the relationship between insurance administrators, but also bank branch directors (they are the real driving force), including tellers (they are the backbone), and even security guards (can not be ignored, can help you provide other insurance companies in a timely manner), but also to understand the fees given to the bank by other insurance companies (this is very critical) and their recent public relations activities, you must be clear, so that it is okay, it is recommended that you can use your free time to communicate with them more, or make an appointment to eat and chat, send some small gifts during the New Year's holiday, usually engage in more activities, straighten out the relationship from top to bottom to produce joint sales performance will naturally go up, 3 do sales to have the courage to take the initiative to communicate, usually do the work a little more meticulously, don't be afraid, take your time, I believe that you work hard, the bank staff will see it.

1. First of all, if your outlets are more than one, I suggest that you understand the advantages and disadvantages of bancassurance products of various insurance companies, and strengthen the learning of your own business as a newcomer, not only insurance, but also other financial knowledge, so that you can have a topic when communicating with bank personnel, rather than giving people the feeling that the layman does not understand anything. 2. Strengthen communication with bank personnel and public verification and early customs efforts, not only to be the relationship between insurance administrators, but also bank branch directors (they are the real driving force), including tellers (they are the backbone of the model), and even security guards (can not be ignored, can help you provide other insurance companies to visit in a timely manner), but also to understand the fees given by other insurance companies to the bank (this is very critical) and their recent public relations activities, you must be clear, so that you can do it. It is recommended that you can use your usual free time to communicate with them more, or make an appointment to eat and chat, send some small gifts during the New Year's holidays, usually engage in more activities, and straighten out the relationship from top to bottom to produce joint sales performance will naturally go up, 3 do sales to have the courage to take the initiative to communicate, usually do the work carefully, don't be afraid, take your time, I believe that if you work hard, the bank staff will see it.

I know this, I mean the first time I am assigned to the outlet, how to communicate with the director of the outlet, and introduce myself to the director of the outlet.

It's okay to introduce yourself generously.

Relax. I'd like to know a little bit about it, because beating the game in front of the manager before felt like an endorsement.

Is there anything else, similar to the altruistic aspect of banks working with insurance companies?

This one is universal.

I mean words in favor of the bank.

"Understand the profession", "be able to analyze" (the advantages of regular savings with the bank, the advantages of personal life insurance, etc.), "good communication" and "relationship" (in addition to the relationship with the customer, there is also the relationship between the bank staff and the underwriting, record and take the order of their own company) should be done for the first time to do business in the bank hall.

First of all, we should be relaxed and easy-going and friendly, and secondly, we should be familiar with and learn the business process of the bank, and provide consultation on bank deposits and withdrawals for customers who come to handle business. Clause.

Third, it is necessary to get along well with the staff of the bank.

3. Liaison with the bank to protect the bank's insurance business from being lost to other companies.

Fourth, do a good job in the connection between banks and insurance companies.

Fifth, receive the insurance policy, for the insured customers, timely issue the insurance policy to the customer.

6. Train the professional knowledge of bancassurance of bank window staff.

1. Find a customer to go to the bank to make a single and show them the success.

2. Communicate with the company to increase the incentive for financial personnel, if a financial manager tastes the sweetness, others will also have some motivation.

3. Use social connections to help them complete the following deposits, but specifically help one person complete the limit, so that person may pay more attention to you in the future.

4. Find a better person to communicate with from that outlet, and keep an eye on the split calendar, if it is easier for a woman to do it, accompany her to go shopping, eat, beautify, and give some small gifts. But the way to pay attention, some bankers are more taboo about this, always rotten liquid themselves must be willing to invest first, willing to pull down the skin.

The branch manager of the bank can introduce the customer to the account manager of the insurance company to help the customer better understand and choose the right insurance product for him. Here's how: Understand customer needs:

Through talking to customers, the branch manager can understand the customer's insurance needs and preferences, including information on the type of insurance, the amount insured, the duration of coverage, etc. Recommend an insurance company account manager: According to the customer's needs, the bank branch manager can recommend the appropriate insurance company account manager to the customer.

These relationship managers usually have extensive knowledge and sales experience in insurance products, and are able to provide professional advice and advice to customers. Arrange a meeting: A branch executive can assist the client in arranging a meeting with the insurance company's relationship manager so that the client can have a better understanding of the insurance products and services.

Provide support: During the customer's meeting with the account manager of the insurance company, the branch manager of the bank can provide necessary support, such as providing a venue, providing coffee, etc., to help the meeting go smoothly. Follow-up service:

The Bank Branch Officer can follow up on the customer's meeting with the insurance company's account manager and provide the necessary follow-up services and support to ensure customer satisfaction.

The main job of the Bancassurance Relationship Manager is to assist the bank outlets in selling the Company's insurance products. This job is a work of nanny, postman, lecturer, group trainer, friend, leader, communicate with the staff of the bank branch, they are willing to help you sell insurance, your performance will be soaring, but when they don't treat you as a human being, you will be treated as transparent. The biggest advantage of the branch is that the customer supply is sufficient, and there is no need to look for customers everywhere like a marketer, which is a job with both challenges and opportunities.