How can a bank relationship manager expand the number of bank customers? What s the method?

How do bank relationship managers reach out to customers? The traditional methods are **, WeChat, door-to-door, etc. Nowadays, the development of the banking industry has been in full swing, and the major banks have reached a white-hot stage of forcibly occupying customer resources, and it has been very embarrassing to develop new customer resources.

The first step is to be professionally competent. Only those who are familiar with the profession and proficient in various businesses, handle efficiently and provide first-class service. Having such a hard set is the first step so that customers will be willing to communicate with you.

The second step is to understand the customer's needs. Different customers have different purposes, different business needs, and different business operations. For different <>

Classified management of customer groups, targeted push of products.

The third step is to maintain customer feelings. Customers through communication for business handling, this step can not end, but should take advantage of the victory to pursue and establish feelings with customers. For example, the customer's birthday, the important holiday of the family.

Send blessings on critical days and care in times of sadness. Be as available as possible when you need your help most.

This step involves more communication, and even psychology. The temperament, personality and preferences of a client will also be affected by the people around him. It can be said what a person is like, and the people around him may exist similar to him in some way.

Categorizing and summarizing will be easier to communicate and deal with on some issues. <>

Of course, this is easier said than done, and some customers will be affected by some details that are not handled properly. Therefore, we should pay attention to details in communication with customers, and details determine success or failure. If we are enthusiastic and thoughtful in the above aspects, we can help customers deal with and solve difficult problems in a timely manner, and repeat it several times, we will get the trust and dependence of customers, and if we maintain it for a long time, then the customer must belong to us.

Go to visit the customer, because only by helping the customer with his sincerity and professional financial knowledge, then he will choose you as his relationship manager.

At this time, it is necessary to poach customers from other banks, and then it is necessary to enrich their own experience, and it is necessary to improve the treatment, and to increase the value of income, and at the same time, it is necessary to expand liquidity.

1. The account manager has nothing else, know more people, contact more customers, and communicate more. When others do business, especially when the seniors go to marketing, on-site surveys, etc., they follow more, learn from experience, and see how others communicate with people. Loss bridge.

2. In terms of books, on the one hand, look at the savings and accounting business operation process and credit business operation manual provided by your own bank, basically every bank has this. Learn about what you do in the future. On the other hand, if you look at the "Public Basics", "Personal Finance", and "Risk Management" in the Banking Qualification Examination, you will be exposed to it more or less in the future.

3. Professional life planning ......To be honest, I don't recommend that you do this job for the rest of your life. This line of work may have a high income at the beginning, but it is very hard and stressful. When you are young, you can work more and save more when you are middle-aged, and then when you are close to retirement, you can consider changing jobs, find a more stable, less stressful job, and prepare for retirement.

The certificate that must be taken is mainly to hold the banking qualification certificate (this is not good to say that it will be useful in the future, or there is a good one); Then take an intermediate title, economists and accountants can read, and those who have the conditions to read MBA can also read it; The manager is sufficient, and he can take the exam registration or something. The future of appreciation is ......It is relatively narrow and not easy to appreciate. Changing careers to become a front desk manager is a bit cross-industry, and it is difficult to move forward in one step.

However, the income level of this position is very high, and there is no need to pursue appreciation. It's good that the income is rising. When you need to retire, you can change to a stable job.

It can be quitting to start a small industry on your own, or you can change jobs to do an idle job or something.

In general, it is suitable for young people who are motivated and have ideas, accumulate more experience and network in the early years, and their performance will gradually improve, and their income will be higher and higher, and then prepare themselves for a way out in a timely manner.

That's all.