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We can imagine the boom in property sales, and the phenomenon of daily discs in many places continues to explode, which can't help but make many people wonder, who have so many houses been sold to? Is the demand from buyers above the property market really so great? Is it true that the sales department said that the houses are all sold?
With these questions, let's talk about them in detail:
Clause. 1. To whom have so many houses been sold?
For the hot sale of the house, who is the house sold to? Many people say that they know a lot of friends, but they have never heard of the idea of buying a house. The situation around me is like this, so who can I sell the house to?
In fact, the sale of a house is to sell it to people who need it, and many people just need it.
Because of marriage and improvement, the demand for a house is not urgent, and it is generally bought when there is a house. There are also many people who are investment buyers, buying to rent or waiting for appreciation, anyway, if they have money, it is not too much to buy a few sets. So, the house is sold to the people who need it, no matter what the need.
Clause. Second, is the demand of buyers above the property market really so big?
For home buyers, the demand is really big, how big is it? A very important part of the indicators are accounted for by the demolition households of shantytown reform and urbanization.
Everyone knows that demolition is an opportunity to get rich overnight. Therefore, there are not a few people who have received compensation for demolition. And now the demolition is mostly to compensate the demolition households in the form of compensation money, which makes the demolition households have a lot of cash in their hands, and it is more than enough for the family to buy a suite.
Do you think there is not much demand?
Also, there are so many young people who get married every year, and tens of millions of people are single. These are the main forces of home purchases.
Clause. 3. Is it true that the sales department said that the houses are sold out?
For such a point, it cannot be said that everything is true, nor can it be said that everything is false.
In the sales department, the houses that may indeed be available for sale have all been sold. But that doesn't mean that the whole neighborhood is left without houses. Under the current policy, it is not allowed to sell the market.
However, it is possible for the developer to apply for the pre-sale permit on a building-by-building basis. Splitting the house in a community into several phases of sales can not only create a scene of hot sales competition for houses, but also increase housing prices in the later stage with the help of heat. It's a lot of work.
Therefore, there are many reasons why the houses in the sales department sell quickly!
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In fact, as far as I know, these houses are booked in advance by others, of course, some houses are vacant, and they will be sold in the later stage, so that they can improve a certain **.
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It's just ordinary people who buy it, because everyone needs to have a house.
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Generally speaking, they are bought by the people of the real estate speculation group, and they want to make money from it.
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Routine? You leave a **number, see if you call ** every day, all kinds of ** are out, let you pick and buy!
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It doesn't have to be really sold out. The sales office said that the house has been sold out is not wrong, but the developer of the house that happened to be in the middle of the house does not plan to sell it for the time being.
There is a habit in China's real estate industry that developers usually leave a few houses for sale after they open the market, and these houses are not sold for a variety of purposes
1. As collateral for loans.
Although the developer generally has abundant capital, the developer is indispensable for the flow of a large amount of capital when building houses and building sales, and the developer cannot guarantee that the funds in their hands can meet the use of the entire sales process, and it is inevitable to use bank loans. Therefore, the houses left by the developer are regarded as real estate and can be mortgaged to the bank for loans.
2. As an internal reward for the company.
Enterprises also need clear rewards and punishments, and rewards are the greatest encouragement for employees' enthusiasm for work. If the company's internal employees have extraordinary performance, the company will generally give some rewards, and the direct reward house is too large, but the company will give employees some discounts on buying houses, and the houses left by the developer just happen to have special discounts for employees, and employees can consider choosing among those houses.
3. Wait for appreciation.
This situation mainly occurs in the first and second tier cities, even if the first and second tier cities have greater regulation and control, however, the economic development of the first and second tier cities is fast, the inflow of foreign population is large, and the demand for housing is large, and the house will inevitably maintain its value strongly, and even have a large appreciation space. Although developers seek stability and feel that it is better to sell the house early, they still tend to try to keep some of the house, wait for the house to appreciate, and then make more profits.
A common routine for buying a house in a sales office
In order to create a phenomenon of real estate tension, many real estate businesses will hire "REIT" to create a situation where the opening is "short-robbed", the purpose is to attract more consumers.
2. Deliberately prepay the "deposit" to force out**.
Friends who have bought a house know what a deposit is, and the deposit does not have legal benefits, so some people who sell houses use this to trick consumers, if consumers pay a deposit, there is another person who wants to buy a higher **, then the deposit will be returned, and the house will be owned by others.
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1 is indeed sold out. But this is relatively rare.
2 didn't sell out. There are 3 cases.
one
Futures for cash
The developer wants to convert the remaining off-plan properties** into existing homes. This often happens when a project is about to be closed.
Why?
Because off-plan properties will be subject to the housing authority's ** restrictions. For example, the upper limit of the cancellation permit was 50,000, but it must not exceed 50,000. If it is exceeded, it is a violation of the regulations. The Housing Authority may seal down the sales office.
But it's not the same when it comes to an existing home. Developers can go up as much as they want. Profit margins can be improved.
II. II. II
Leave it to related households
In fact, there are some **, often in a better location. But these ** are sold and cannot be sold. The so-called sales control is to leave these good products to the developer's internal executives, relevant departments, and developer relations.
Because there are many interests faced by developers, none of them can be offended by industrial and commercial administration and environmental protection taxes. In order for the project to be maintained, it is generally controlled some**. We refer to it collectively as related households.
However, the related households are also purchased according to the normal **. So don't be angry.
In fact, it is easy to understand if you think about it, if you say that you grow apples. Your village chief said, the best apples you grow, leave me two, I buy them normally, will you not sell them?
Then the chengguan said, leave me two good ones, and I'll buy them. Will you not stay?
So this is very understandable.
Three
Employee benefits
This happens when the actual property market is high, but the evidence is low.
Anyway, whoever sells it at a low price is selling, so it's better to sell it to internal employees.
At this time, the developer will keep these ** for its own internal employees, and allow the employees to do a name change. It is equivalent to giving benefits to employees in disguise.
I am Li Peipei, 8 years of real estate marketing planning practice, the most professional real estate planner with 100 questions and answers. Able to explain in simple terms, clearly, accurately and directly answer marketing knowledge. Don't talk empty words, lie official words, don't fool, don't be ambiguous.
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He said that it was fake when it was sold out, and the reason why he said it was sold out was because the real estate developer first sold the house type, which was not easy to sell, and then he kept the good house type and sold it after the price rose after the price went up, so that he had a guarantee to avoid not being able to sell the house type that was not good.
Now the property market does not allow the brand, and the brand is cheating, which is very confusing. I don't know if there is a local policy.
Some real estate developers do this to create a false impression for consumers, in order to mislead consumers about the fire of the house sale, if you don't buy it, there will be nothing, and capture the hearts of consumers.
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You go to the sales office to check one of the documents can be (pre-sale license), the other four don't care, as long as you have this you can rest assured to buy, the receipt of the thing you see if the finance is not there, if you pay the down payment, then be sure to ask for a receipt that should have an official seal, you can also ask for a house invoice, but there is only one house purchase invoice, that is, your total house payment bill, it is also possible that you can only use the receipt to exchange for the official house purchase invoice after you take out a loan or pay off in full.
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Fake, most of the houses developed by real estate developers are waiting for the price**, and most of them have not been sold! It's best to go on a field trip clearly.
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No, the developer may have a few sets left.
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The salesman has a commission for selling the house, and he can't wait for you to buy it, why is he still holding back and not selling? You're thinking too much about yourself.
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First, why does the salesperson say that there is no house when there is a house? First of all, it cannot be ruled out that this property is really sold out. In 2013, it was the first period of real estate, and Vanke, a developer with a strong reputation, easily sold out of houses.
After all, housing prices at that time were just going up! Nowadays, the first period of real estate has passed, and even Vanke's house is not so easy to sell out. So, most likely, the developer left a lot of high-quality ** and was not ready to sell it.
Second, why do you see that the sales office is always hot when it opens? Before the opening of most real estate projects, a rehearsal of the opening is required. Nine out of ten of the so-called buyers queuing up to buy may be hired by the developers themselves.
Interesting comment: There is a junior sister who works in Country Garden, and one of the most important jobs is to recruit extras who are entrusted to the public. When the Yanjiao property market was at its hottest, there were many people who made money by being extras for real estate companies.
Buying a house requires caution and caution, whether it's for investment or self-occupation. After all, real estate is past the ** cycle. Except for first-tier cities and cities with a net inflow of population, there is almost no room for housing prices in most cities!
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In order to sell the house, the developer can come up with a lot of routines waiting for you to enter the pit. One of the most common methods used by developers is that when you go to the sales office to buy a house, the sales office will tell you that the house is sold out. But sometimes, the house in the sales office is not really sold out, but a kind of hunger marketing method adopted by the developer, so when you go to the sales office to see the house, you have to judge whether the house in the sales office is really sold out.
After all, there is always this, obviously saying that it is sold out, and waiting for two days to tell that there are a few sets that have not been paid in time to withdraw ......
And there are many reasons for this. First, hunger marketing, creating a tense atmosphere, and housing prices are about to rise, all of which are means of compressing the transaction cycle, in order to allow customers to close the transaction as soon as possible. Second, the general developer will not release the house at one time, it is in batches, and the pre-sale permit is not a one-time pre-sale of the entire real estate, it is in batches, and in the whole sales process, according to the sales situation to judge the market's reaction, whether it is up or down.
Third, it does sell well at the beginning, but there will be customers who check out later, which is also accumulating customers, and once there is a ** released out of the transaction.
Therefore, when we are considering buying a house, we should not be confused by the circle of friends, and similarly, we should not be confused by the "illusion" of the property market caused by queuing up to buy a house.
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Create a hot-selling scene for you, and make you feel that you are late and have nothing left.
When the time comes, they will keep you**, saying that if there is a house, they will tell you.
In this way, you will fall into the trap of the salesperson step by step.
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The people in the sales department will always create a hot image of the property market, so that people who have not bought a house will have a sense of psychological urgency, so that they will have various impulses to buy houses!
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Maybe it's really sold out, maybe at first it just wanted to use the low-priced house as a gimmick to attract people to the past, and when the time passed, they were told that it was sold out and did a wave of advertising.
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The sales department just wants to prove that it is easy to sell, and it is indeed to hand over the real estate to the intermediary to speculate on the tenants to sell.
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The first may be that it is really sold out, and the second is that there may be some problems with this real estate, or there is discrimination among the salespeople.
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One scenario is that the house may have sold really well. The second situation is deliberately said in this way, wanting to create an illusion that the house is very sought-after for customers, and wanting customers to buy a house in a hurry is also a marketing method.
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Because the salesperson in the sales office wants the customer to buy the house quickly, this is their sales method and sales technology.
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Don't act anymore! Affected by the epidemic, the world economy is even worse than in 08! Jobs are hard to find! Eating is a problem! Do you have the money to buy a house! Don't act anymore! Who is acting for!
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First, it's possible that it's really sold out. The second is hunger marketing, when you go home, you will receive a notification that someone has just returned a house, so that you have an illusion that you can't buy it, so you will pay as soon as possible.
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It's a hunger marketing ploy for sales. When the house is bought, the customer will be in a hurry, which is easy to cause a sense of tension, so that the customer is more interested in the house and impressed.
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