Why is it expensive to buy it in Yifen? No one buys the products of the same factory when they are c

That's the brand effect! Nowadays, many people pay attention to brands, mainly because no matter how much the brand is, they will buy it. I remember when I was in Shanghai, I came to Yifen.

Things are particularly expensive, such as pecans, which cost more than 100 yuan a catty for walnut kernels. It's this ** that many people still buy, and there is also a jelly, more than 30 yuan a catty.

People who buy don't look at it, just buy it. At that time, I was very curious, why there are so many people who buy such a high price. Later, I slowly understood that the decoration of Laiyifen and the façade of milk powder are all high-grade.

Those who go in eat not the taste of the food, but the grade.

Nowadays, many people eat or buy things, all to see if the brand of this thing is loud, in fact, it is so expensive, as long as his brand is loud enough and well-known, he will buy it without thinking.

It seems that the things that came to Yifen were made in Songjiang in Shanghai, but I don't remember the specifics. I only remember that when I bought it before, it was written in Songjiang District, Shanghai.

Maybe there are other brands of things, all produced in the same factory, but the packaging is different, the brand is different. But the contents are exactly the same, but many consumers don't buy them.

The same thing, the packaging is different, but there are many differences. But others will buy Yifen's, **expensive, and won't buy other brands**cheap. What they consume is the grade of consumption, and what they buy is that brand.

It doesn't even matter how much you are.

This is a kind of thinking that advertising instills in consumers, causing many consumers to only sell advertised products and only buy brand things. In fact, other things that are not brands are also very good, and brand things are also produced in factories. It's just that these brands are louder, and the big advertising costs are more.

It's a simple question, but the key is a question of popularity.

I've always put an end to this is an era of eyeballs, a lot of things are not what you think it's good it will definitely sell, otherwise what do we have to advertise?

Therefore, in the sales process, promotion is a very important part, just like many companies now have sales and operation departments, which are developed for promotion.

For example, if you make a good product, you have a great advantage over other products in terms of quality and quality. Then your product and other people's products are placed on a supermarket shelf, at this time consumers will not know what is the difference between you and other people's things, after all, from the appearance of the same things, why say that your things are better than others? Even if you say that your stuff is good on the packaging, it will only be perceived as bragging, which will create a bad feeling.

Therefore, the first reaction of consumers at this time is to choose the goods they want according to their own needs, some people like sweet, some people like salty, different.

Then, if you're putting someone else's product together at this point, what's the next step for consumers? That's when the effect of the propaganda is reflected. I believe that most people will choose what they are usually familiar with.

It's like the products that are often put in advertisements, such as brain platinum and selenium-rich Kangla, especially in the fields that people don't usually come into contact with. After all, although most people usually have a disdainful attitude towards these advertisements, when faced with a choice, they will still choose those things that they usually see.

Therefore, Laiyifen uses this kind of sales.

Rural people wear new clothes, the longer the shelf life, the more preservatives, there is no benefit to the body, or natural is the best.

It's because they are all weighed and sold, that's certainly expensive.

There are two reasons why it is expensive, the first is because it is good. Good things are bound to be expensive, so expensive and so expensive. So we recognize one of its qualities, recognize its quality.

Recognize his tastes. So even if it's expensive, we will still buy it, and then it's a brand. In fact, his things are sometimes the same as an ordinary class committee in Xinjiang.

He is not as delicious as Xinjiang raisins. But why are you Xinjiang and Agui? 61 bit.

He has formed a brand. Therefore, the value of the brand also determines its **. So a few points of the common itinerary, to a thing, expensive.

Good quality, good taste, good taste, high brand status.

The same snacks, ** on the same product, six or seven yuan cheaper than Laiyifen. Come to Yifen is the brand effect,

Brand effect, just like Nike and Adi, although expensive, many people buy them.

It's so expensive, some things are really not delicious, and they are expensive out of the sky.

It shows that the standard of living has improved now.

Wasn't it just a copy of the plum that was blown up last time?

It's cost-effective to buy online because it's free of postage. As of August 2020, buying online is the same as buying in physical stores. Shanghai Laiyifen shares****.

Hereinafter referred to as "Laiyifen") was founded in 1999.

As a chain business model of snack food in China.

After more than 10 years of development, it has nearly 2,800 stores in 24 provinces and municipalities directly under the central government, including Jiangsu, Zhejiang, Shanghai, Beijing and Tianjin. As of December 31, 2017, Laiyifen had more than 28 million omni-channel members.