How can food companies create their own new categories of explosive products?

1.Target consumer groups.

Who are the most consumer groups corresponding to the restaurant, and what is the ** range that they are most willing to pay for the product?

Each restaurant has its own customer group, and the consumption capacity of different customer groups is also different.

2.Attributes of consumer groups.

The attributes of restaurant consumer groups, their values, preferences, and if they create explosive products, which point will be used as a breakthrough point, they will be recognized by consumers.

Restaurants have different customer segments, their values and preferences are also different, if it is a young group, what will they like? What does it taste? If it were a group of women, what would they like? What does it taste?

3.Look at yourself.

Whether the restaurant is good at its own work and whether it has the ability to create the planned product.

As the saying goes, iron also needs its own hardness, and the popular products you want to create must match your own production capacity, that is, before creating explosive products, restaurants should ensure that they can indeed produce the expected products.

If food companies want to achieve their own new category of explosive products, they must first let everyone know your new product and know your new product. That's how you can blow him up.

If food companies want to create their own new categories of explosive products, they need to have some support for activities and some choices in taste, so that they can sell this product.

If a new brand and new category want to create a good explosive product, it must have such logic:

1.Either give users a review on the product.

2.Either give users a rating on the functionality.

3.Either give the user a rating mentally.

4.Either give users a rating on the experience.

Actually, it's like a toy sold in a playground and in a mother and baby.

"Differentiation" is a very important point in the process of product innovation, how to find differentiated people, differentiated needs, create differentiated product categories, and create their own new categories of explosive products.

First of all, we must hire those employees with a sense of innovation, secondly, the general enterprise will not spend a lot of money for the company's product creativity and innovation, this is a disadvantage of Chinese enterprises, if you want the company's products to always be so novel, you need to spend a lot of time and energy and money to the company's planning department, development department, and the establishment of a product creative research and development center, these occupations are suitable for young people full of vitality to take care of, do not be subjective can not be those who rely on the old to sell the old thought diehards, It is important to use managers who know how to use the creativity of young people or simply select from among young people, so that they can continue to develop new products and more creative ideas, which are intangible assets for the future development of the enterprise.

If any company wants to quickly stand up in the market, it must first have its own company's signature products, that is, the company's explosive products.

Consumers always like the new and hate the old, especially when it comes to eating and drinking. As a food company, we really need to keep up with new trends and constantly introduce new products to meet the changing needs of consumers. According to Nielsen's long-term market monitoring, every.

Food companies must first find their own product positioning, if you are making biscuits, you must make everyone's taste more like.

The cold start strategy believes that the creation of explosive products is to help enterprises create products, burst and continue to sell well.

For food companies, choose healthy, convenient well, can have people to increase energy without gaining weight.

It is necessary to reduce the ** first, introduce the taste of consumers, and publicize it to let consumers know about the new category.

Be very good at using the Internet and taking advantage of new **. We've seen a lot of explosive products in recent years.

The taste must be good, and the product has not been made before, so that it can be a popular product.

Food companies to create their own new categories of explosive products, then they must put aside some snacks on the market, and must have their own research and development products.

I think that if food companies want to create their own new categories of explosive products, they must work the materials and publicity, so that everyone can know about your new products.

Have you ever considered the single product battle strategyMany companies have such thinking and want to make their products into explosive products, so I asked them their ideas, "How do you want to make your own products?" Many bosses said to me,..

Food companies need to build their own popular brands according to market needs.

Similarly, in the category with high involvement and large product differences, if there is already a popular model, there is no need to develop it in the same category**.

1. Do a good job of market research.

Before the new product is listed, we must do a good job of market research, if it is a conventional product, first find your opponent from the research, if there is no competitor, there will be no market smoke, so that you may get the market share of the product faster from the competition.

For these food companies, it is necessary to reach their own new categories, because these products are very important to you.

This question is so difficult, according to my opinion, you can do it according to your own ideas, of course, you can also learn and imitate others, like there are many successful companies that are very good, their business methods,

The subversiveness of the Internet is endless, in the Internet period, many companies want to win success by creating explosive products, and many business leaders have talked to me about the idea that their enterprises want to create explosive products, but in my opinion, many enterprises' awareness of explosive products is insufficient.

Clause. 1. Have you considered a single product battle strategy?

Many companies have such thinking and want to make their products into explosive products, so I asked them their thinking, "How do you want to make your own products?" Many bosses said to me, "I have divided the product series, I will specialize in this field, and my product line must still be rich." Please note that "the product line of my wide grip must be rich"; Do you have such thinking to make a product a hit, have you ever seen a few different products in Xiaomi mobile phones for a period of time, haven't you seen it, Xiaomi is the representative of the explosion.

Mr. Lei Jun, the head of Xiaomi, was engrossed in the study of Xiaomi 1 when he first started doing Xiaomi, have you seen Mr. Lei Jun do the research and development of other products? What are the attributes of explosive products, don't pay attention to the WeChat of the visit rate, and the head of the visit rate will come together.

Clause. 2. Have you found the first-level pain point of your product?

If you want your product to become a real explosive product, you must not only concentrate on studying the cost performance of the product for a period of time, but also find the customer's pain points. Apple is a master in this area, Apple's mobile phone is very accurate to find consumers' pain points, how many products can make consumers sell their kidneys do not have to get one? Right.

Clause. 3. The place where your product screams is in**.

The product can make consumers scream where it is, the word-of-mouth point of the product, the more the product makes consumers scream, the more the word-of-mouth created by the consumer will spread farther, pervasive, this is the real marketing, once seen in a book, the best marketing strategy plan, not the marketing population in the planning case, but the product manager's mind on the control of product quality, a few days ago I talked with a leader of the life home decoration about the topic of quality control, I think the quality control of the enterprise, whether you are a service enterprise, It is still a product-oriented enterprise, and the screaming point of your product must be born in quality control.

Clause. Fourth, how should your products burst the market and form a reputation?

If everything you have in front of you is ready, then how do you win the market and word of mouth, in my opinion, the word of mouth of the transmitter and is the experiencer, when the product is completed, first find 100 product experiencers, so that they can feel the benefits that the product brings to them and exceed the expected sense of experience, and the chance to spread it through their mouths, one to ten; Ten to hundred, word of mouth, to win the word-of-mouth effect of the desired product. Through such a logical relationship, we can quickly win the market and perfectly create the reputation of the product!

Now if physical stores want to increase customer flow, it is indeed a good way to create explosive products, but to do a good job in creating explosive products, these three points must be necessary to turn an ordinary product into a explosive product.

First, this product should be in line with your own product positioning, and the popular product should be in line with your category, that is to say, your explosive product should be related to your other products, you are a restaurant, your explosive product must be the main dish of your store, not a product of other industries, because the audience of each product is different, and at the same time it can meet the needs of the public, if it cannot meet the needs of the public, then this is not a popular product. It is also very important that the product can meet the needs of the masses.

The second is rigid demand, if the explosive product is a rigid product, such as water is a rigid product, it must be drunk every day, if it is a certain drink, it cannot be selected as a explosive product, because it is not a rigid need.

Third, explosive products must be high-frequency products, although drugs are just needed, but not high-frequency, because no one will sell drugs every day, so when choosing explosive products, the product must be often used.