What aspects need to be considered in food packaging design? What do I need to pay attention to?

The most important design of food packaging should consider that the content on the label should comply with the provisions of GB7718!

Zhonghui Design (professional packaging design company) answer:

On the premise of ensuring product safety, food packaging design needs to pay attention to visual effects and user experience, and packaging design is one of the main factors for consumers to decide whether to buy or not. The following are the aspects that need to be paid attention to in the packaging design of food brothers

1.Must meet food hygiene standards.

Food packaging materials must meet the national food packaging hygiene standards to ensure that there will be no contamination of food and avoid hidden dangers to the health of consumers. At the same time, it is also necessary to adhere to quality control and strict food safety standards, as well as relevant regulatory laws and regulations.

2.Strengthen your brand image.

Merchandise packaging can bring the image of a product to life. At the same time, the product characteristics are used for packaging design, so that it can compete with other similar products differentially. Creating a strong, distinctive brand image is a regular means of attracting consumers to buy.

3.Pay attention to the design of packaging structure.

In order to better attract the attention of consumers, it must first meet the requirements for storage and use, and be easy to transport**. Therefore, the structural design should have a reasonable opening direction and a combination of materials required to exert multi-level resistance resistance. In addition, the necessary convenience should also be taken into account, because it is the details that are the key to the difference.

4.Choose the appropriate color.

Color has the ability to stand out, highlight food packaging designs, and increase product appeal and recognition. The color selection can be based on the type of food, brand image, and audience. From a psychological point of view, food packaging colors can increase consumer interest and intimacy.

5.The text is typeset and easy to understand and easy to read.

In food packaging design, text typography is also very important. Factors such as font size, font color, and typography should be taken into account to make the product information clear and easy to identify. At the same time, it is also necessary to pay attention to the accuracy and authenticity of the label content.

In terms of copywriting, it needs to be user-friendly and emphasize the implementation of cultural background, characteristics or operation methods, etc.

Zhonghui design original packaging design.

The ancients had a saying that they ate color too. In fact, whether it is a person or a closed state, the first thing is color, many people see whether the food is good or not the first criterion is also color, the so-called color, flavor and flavor, the first is color, so for today's snack packaging is the same, good packaging can make people drool and have a desire to buy when they see it, so how does snack packaging design become attractive? Today, I will talk to you about how graphic designers can make creative snack packaging designs?

Let's find out!

First, target consumers correctly.

People like and want beautiful things, but everyone's definition and understanding of beauty is different, and different genders and ages have different requirements for beauty, so fast food packaging design is attractive.

First of all, you need to understand who you are targeting? Only in this way can we better and more accurately grasp the aesthetics of consumers, so that we can design snack packaging.

Second, use the largest font possible for the debate.

In general, snacks in the mall or supermarket are great. Each snack is put together.

The name on the fast food packaging should be as large as possible so that everyone can see at a glance which snacks highlight the most important information and impress everyone.

In addition to large fonts, font design requires features, which can be designed based on the type and characteristics of the snack and many factors that meet the psychological needs and popularity of consumers.

It can also be purchased in the market to add small amounts to fast food packaging. Small creations.

Third, use color scientifically.

The packaging colors of snacks vary, but if you look closely, you will see that most of the packaging colors are related to people's appetites. For example, the color of chocolate packaging is mostly brown, similar to the color of chocolate.

The milk packaging is basically white, with some other colors added to add layers and add aesthetics. Most of the packaging of the biscuits of the company is purple, red, and yellow, which is how to apply psychology very well. It can satisfy the consumption emotions of food consumers.

If you only use one color for a relatively monotonous fast food packaging design, you can choose to use one color as the main theme, add colors of the same color, match and coordinate, this will.

Help enhance the design of your packaging and distribute it to everyone. Particularly delicate feeling.

Zhonghui Design (professional packaging design company) answer:

Food packaging is an important part of ensuring food safety and quality, and well-designed food packaging can attract the attention of consumers and help enterprises establish brand image and reputation. So what aspects do you need to pay attention to in food packaging design? Here are some key considerations.

1.Material selection.

Food products are stored inside the packaging for up to several months, so the packaging material must have good freshness and meet hygienic standards. Commonly used materials include plastic, metal, glass, paper, etc., each of which has its own advantages and disadvantages, and it is necessary to select suitable packaging materials according to the characteristics of different foods.

2.Shape and size.

The shape and size of the packaging should match the characteristics of the food to maximize the use of packaging space and reduce transportation costs. At the same time, the appearance design of the packaging should also take into account the use habits of consumers, such as easy to open and strong sealing.

3.Printing and signage.

Printing and labeling on packaging is key to increasing product sales and promoting branding. The label on the packaging should be clearly visible, including the name of the food, specifications, production date, shelf life, ingredients and other information. In addition, the label must comply with food safety requirements and regulatory requirements.

4.Colors and patterns.

Colors and patterns in packaging design are also a very important job. Designers can create a brief and clear color scheme on colors, shapes, materials, fonts, and other elements to convey the theme of the product and form an emotional connection with consumers.

5.Eco-friendliness.

As people pay more and more attention to environmental protection, the demand for environmentally friendly packaging in the market is gradually increasing. Therefore, environmental protection should be taken into account in the design of food packaging, and the use of renewable or advanced materials can effectively reduce environmental pollution and waste of resources.

In summary, a good food packaging design should fully consider the characteristics of the product and the needs of consumers, while also meeting relevant manufacturing, printing and safety standards. Excellent food packaging design can improve the value and attractiveness of goods, and help enterprises win the favor of the market and consumers.

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1. Composition elements.

The compositional elements refer to the combination of trademarks, pictures, and words that appear next to the food packaging plan, and these three elements are very important and cannot be missing. Reasonable typography with the right color can plan an excellent packaging. The trademark can be said to be the overall logo of the brand, showing the overall image of the product and even the enterprise.

2. Plane planning.

Food packaging regulations contain the spring bureau to draw the edge**can be used painting can also be used**, we have to see cartoons at the moment, some are oil paintings, if it is a character or a landscape, then it is basically represented by **. The style of the two is very different, and the former is more lively and has a retro taste. And the latter is generally a celebrity endorsement, which is more and more convincing.

Mori does. 3. Color planning.

The overall temperament and style of food packaging planning are determined by color and different blending, and will also be aimed at different consumer groups. Of course, the selection of colors is also closely related to the picture concept of the whole package, and it must not exist independently.

4. Text planning.

Text planning can be said to be easy to ignore the food packaging planning side, but often consumers are through the text to directly understand the product information, the text of the font planning can become a theme symbol, the food packaging planning to make the style of a general reflection. When planning food packaging, it is necessary to take into account the planning of fonts. If you can participate in some planning ideas on the side of food packaging planning, and interact with consumers to improve their experience, this is also a good planning direction.

A good food packaging design can not only make the food not damaged in the process of transportation, convenient transportation, but also make the food more attractive to consumers. In fact, for food packaging design, not only has a social function, but also a natural function is also a very important aspect.

1.The effect of light on food.

Light has a great impact on the nutrition of food, which will trigger and accelerate the decomposition of nutrients in food, resulting in food spoilage.

2.The effect of temperature on food.

The effect of temperature on the proliferation of microorganisms in food and the effect on the rate of food spoilage reaction are quite obvious. Especially supplemented by the appropriate temperature and oxygen conditions, the degree of influence of food by temperature is worth paying attention to.

3.Effect of oxygen on food.

Oxygen in the atmosphere has a destructive effect on the nutrients in food. Therefore, many foods require to minimize contact with oxygen, or prevent oxygen from continuously contacting food through the packaging, and the effect of oxygen in the air on food mainly causes oxidation and spoilage of oil in food, destruction and deterioration of proteins, and destruction of certain vitamins in food.

4.Effect of humidity and moisture on food.

After the food absorbs water, it will not only change and lose its inherent properties, but also easily lead to the oxidation and decay reaction of the food, and accelerate the spoilage of the food.

5.The effects of microorganisms on food.

The impact of microorganisms on food is self-evident, and one of the purposes of food packaging is to prevent food from being contaminated by external microorganisms, so as to prolong the shelf life of food and ensure its use value.

Food packaging design not only has a natural necessity, but also a social necessity, and we should pay more attention to it when designing food packaging. The packaging design of food is not only related to the aesthetic problem, but also to the safety of the food.

Zhonghui Design (professional packaging design company) answer:

Food packaging design is a challenging task because it needs to take into account multiple factors. Excellent food packaging should meet the requirements of brand communication, product protection, good visual effects, ease of manipulation, and laws and regulations. These aspects are covered below:

Brand communication needs.

The packaging design must be in line with the brand positioning. When choosing colors, shapes, and fonts, take into account the elements on the brand logo, and incorporate the brand's slogan and corporate culture to create as much a feeling as possible that is in line with the brand image. The specificity of the product should also be emphasized and effectively disseminated.

Product protection requirements.

Food products must be guaranteed not to be damaged or lose their original quality during transportation, and at the same time to prevent problems such as taste and odorless nose. Therefore, in the packaging design process, attention needs to be paid to details such as material density, oxygen permeability, oxygen ventilation cutting, etc.

Good visual envy base effect.

The appearance of food packaging should catch the consumer's eye and give them an intuitive pattern, emotion, and visual reference. Best-in-class food packaging ideas should be nuanced, well-crafted, and available in a variety of shades and details to promote delight and gender-neutral flavors.

Convenience of easy maneuvering.

Food packaging must conform to the specifications we use in form. The packaging material should have high strength, be easy to open and close, and be able to seal again to maintain the freshness of the product and be user-friendly. At the same time, it is also necessary to pay attention to the requirements of human ecology and other related issues when selecting.

Laws and Regulations. The food industry has strict laws and regulations. Therefore, the designer must ensure that the designed packaging meets all relevant requirements, such as the brother must not contain false descriptions or format note printing, do not allow guidance on consumption or recommend bidding levels, etc., and prohibit the use of fake and shoddy materials; At the same time, it is also necessary to understand the relevant extension matters such as the introduction of national target market policies.

These are the main aspects that need to be paid attention to when designing packaging. The design team must pay attention to and understand food habits, cultural trends and local people, think about customer needs, and combine brand creativity, rational use of materials, colors and perspectives to make the design creative and effective.

Zhonghui design original packaging design.

The above is the content provided by Zhonghui Design, a professional packaging design company, and I hope it will be helpful to Dahejia.