What is the value of physical bookstores in the future?

The point of a brick-and-mortar bookstore is that it can provide you with a bookish taste. It can't be replaced by e-books alone. When you walk into the books, sit down and walk past the bookshelves.

It was also said that not including a book to pick out a new book, and then carefully opened it to live carefully through it. When it comes to every piece of paper, that sense of solemnity cannot be replaced by any e-book.

For those who like books, for those who love books, go to the bookstore to carefully select their favorite books. It's a sense of ritual to get him out on bail. Therefore, many bookstores nowadays tend to be a bookstore that experiences a studio, such as opening a bookstore.

Cafes, restaurants, or small attractions that open up a lot of literature and art, you go to the bookstore not only to read a book, but also to have a cup of coffee and get together with friends for a while, or you can go to those small. Be careful with your own experience of what it feels like to be alone. <>

The decoration of the bookstore is full of literary atmosphere, which can give people a sense of indulging in the sea of books, like a formal sense of book management, which cannot be replaced by casually reading a cloud e-book. Therefore, many famous bookstores in China are like a literary and artistic attraction, and they are actually bookstores, but it seems that they are not going to Uncle Man, but just going there to play or watch. In fact, he does a good job every day, in this era when the impact of recommendation is very serious, in this physical book, people show that the bookstore in the era he planted can survive is already very good.

And the bookstores that exist now are either places where those who are very literary and artistic go to go, or the bookstore owners don't care about the return at all, and just want to open a bookstore and don't expect to make money.

I believe that many people are no longer crazy about physical bookstores now, and they can see any books they want to see on the Internet, or the next software is also very convenient to read on their mobile phones. Even so, there are plenty of brick-and-mortar bookstores. So, what is the value of the future existence of physical bookstores?

Let me tell you what I think.

I remember going to bookstores when I was a kid, and my mom used to take me to buy writing books, and then I went to buy tutorial books myself, and I went to buy them before high school, and I hardly ever went to a bookstore in high school. But bookstores still have a lot of benefits and value, and there are still many people who like to go to bookstores to read books, because the atmosphere of bookstores is very good and quiet, which is very suitable for us to go in and drink tea and read books quietly in our leisure time.

There are now in bookstoresIn a fast-paced society, there is a rare quiet and peaceful, and the impetuousness fades away, as if everything slows down, making people feel very comfortable. There is a proverb that says, "Don't rush and forget to enjoy the scenery around you". I guess bookstores are like the beauty around us, we need to slow down and read a book in the fast-paced city life.

We are all living in the world of the Internet now, and we are like we can't survive without mobile phones. In fact, why don't we put down **, walk into the bookstore, open the book, feel the beauty of the paper, and enjoy the fun of reading together? The book we buy is a real entity, and even though time has passed, the book is still thereThis is the biggest difference between the real and the virtual, a warm real, a cold and false, we can use the virtual to serve ourselves to the fullest, and do not forget that our society is a real entity.

In addition to not making money, there are several main reasons for the decrease of physical bookstores.

Clause. First, it does not conform to the development of the times. Life nowadays is mostly fast-paced, fast-reading. Most of people's reading is contributed to e-books.

Record. After all, everyone is used to keeping their mobile phones in their hands, so why not read some books on them by the way? And most e-books will be cheaper than paper books.

And nowadays electronics are becoming more and more abundant. It's like kindleThere are also many tablets that are specially used for reading books. Paper books, on the other hand, are a bit outdated and not in line with the development of the times. The survival of the fittest will naturally lead to a rapid decrease in the number of physical bookstores.

Clause. 2. The existence and promotion of libraries. If paper books are still irreplaceable.

Then a library may be a better option than a bookstore. Generally speaking, a library will have a richer collection of books than a physical bookstore. And there is usually a special reading position inside, unlike a physical bookstore, where you may have to sit on the ground and read if you want to read a book.

This is actually very inconvenient.

And when you go to the library to borrow books, you usually need to get a library card. That** is more worthwhile than buying every book. Also the atmosphere of the library is generally very quiet.

Unlike a bookstore, where you sometimes buy everything, it will be very noisy when customers are there. Therefore, the superiority of the library can be seen.

Clause. 3. Hoarded books are difficult to deal with. The existence of pirated books.

You will often see people selling books on the streets and roadsides. They sometimes sell books by the pound. And they generally buy more books at a higher price than normal.

That's right, those are most likely piracy.

However, they are because they are liquid stalls. So it's very good at finding audiences. When the student party is faced with a choice.

Some will naturally choose the cheaper one. After all, everyone has a little money in their hands, so they must want to buy the most things with the least amount of money. This is also the reason for the poor competitiveness of brick-and-mortar bookstores.

Because there are fewer and fewer people buying books and fewer people reading books, people are more obsessed with playing with mobile phones, and they are also more obsessed with the Internet**, and it will be more convenient to read books on mobile phones, so there will be fewer and fewer physical bookstores.

Because many people don't like to read paper books and like to buy electronic products to read books, there is no room for physical bookstores, so there are fewer and fewer physical bookstores.

It is because the cost of the store is relatively expensive, but the sales volume is relatively low, so such venues are not profitable at all and are not popular with people.

Or is it because no one buys the books in the physical store at all, and there are very few people who go to read the book, so there are fewer and fewer books in the physical store.

Nowadays, e-books on the Internet are very developed, especially cheap, very convenient to use, and people like to look at mobile phones very much. That's why there are fewer and fewer brick-and-mortar stores.

I think it's also because the Internet is very developed nowadays, so there are many people who like to read books on the Internet.

The value of books in the next thirty years must be electronic and digital. Whether we accept this subjectively or not, this is an inevitable trend that is happening. The core of human pursuit is high education rate, so paper books will be like ancient bamboo silk and parchment rolls in the future, no one will care, at most there is a collection of meaning.

Is a brick-and-mortar bookstore worthless? Let's start with a question: what does a brick-and-mortar bookstore do?

Is it just to buy a book like a grocery store? If a book is just a commodity, then it is an insult to the book. The book is the condensed crystallization of a certain paragraph of the author's wisdom.

Therefore, the real value of a book is not the value of the commodity, but the value of the mind. And the value of thinking is not only the author's, but also the reader's.

Therefore, the meaning of the bookstore should be this kind of thinking value. A bookstore owner, for the research, understanding, and wisdom of each book, I believe this is unique. So in fact, bookstores should be the least competitive, because the thinking value of every bookstore owner is not only books, but also life experience and personal wisdom.

I believe that the bookstore of the future will be a community of bookstore owners, and Kodansha will be a community of bookstore owners as a brand that unites enthusiasts. People come here to pay for the wisdom of the bookstore owner, listen to the boss's talk show, and share their own experience at the same time. What is needed for growth is the collision of wisdom, spending a little money, colliding ideas with different people in one place, which will be the way to obtain knowledge and wisdom in the future, and it will also be the real meaning of the bookstore.