The importance of information in business negotiations, the role of business negotiations

"Knowing the other" is important, but the important link of "knowing oneself" cannot be ignored. The ancients said: "Those who want to win must first win themselves; Whoever wants to judge others must first judge himself.

Those who want to know people; If a negotiator does not have an accurate understanding of himself, or the negotiation opponent knows you more accurately than you know himself, this will lead to you being in a passive position in the negotiation process, and how to effectively protect the rights and interests of the organization you represent?

Therefore, negotiators should accurately understand their own strengths and weaknesses, reasonably refine their own advantages, and fully display them in the negotiation process, so as to let these advantages shine as much as possible, so as to cover up their own disadvantages and win the initiative for themselves.

Business negotiations must "know oneself and know the other" in order to "survive a hundred battles". "Confidant" means to correctly understand our side's negotiating strength, negotiating ability, and all objective factors that are favorable or unfavorable to the negotiations, so as to "make use of our strengths and avoid weaknesses, and pursue advantages and avoid disadvantages."

"Knowing the other" is to understand the strength of the other party, the purpose of the negotiation, the needs, the negotiation strategy, the negotiation style, the characteristics of the negotiator, and all the circumstances of the opponent related to the negotiation. In business negotiations, who can have an advantage in negotiation information and can truly "know themselves and their opponents".

Importance: First, further deepen the understanding between the two sides, so that the emotions between people can be understood and deepened; The premise of buying and selling is whether the two parties have a certain understanding, and first of all, they can communicate with each other.

Second: to deepen the understanding of the business of both parties, in order to grasp the needs of the other party, to find the interests of both parties; for further deepening of the transaction;

The Role of Business Negotiation:

1. Business negotiation is a means for enterprises to achieve economic goals;

2. Business negotiation is an important way for enterprises to obtain market information;

3. Business negotiation is an important force for enterprises to open up the market. Business negotiation is an activity carried out by buyers and sellers in order to facilitate transactions, or to resolve disputes between buyers and sellers, and to obtain their respective economic interests. Business negotiation has become an important part of modern life.

Precautions for business negotiations:

1. Avoid fraud and deception in business negotiations.

Some people regard business negotiations as antagonistic life-and-death competition, and when negotiating in detail, they do not look at the facts, deceive, deceive, conceal, and deceive, and rely on lies or "big words" to gain their own negotiation advantages. Once the deceptive language is detected by the other party, it will not only destroy the friendly relationship between the two parties to the negotiation, cast a shadow on the negotiation or lead to the breakdown of the negotiation, but also bring great damage to the credibility of the enterprise.

Therefore, the language of the negotiation should insist on proceeding from reality, and should give the other party a sense of honesty and trustworthiness.

2. Avoid domineering in business negotiations.

Some negotiators are "superior" or "superior" in their negotiation strength due to their own status, qualifications, or negotiation strength. In negotiations, they tend to be arrogant, condescending and domineering. Domineering behavior can easily hurt the other party's feelings and make the other party have a confrontation or revenge mentality.

Therefore, the personnel participating in business negotiations, no matter how high their administrative level, how old they are, and how strong the enterprise they represent.

As long as you sit at the negotiating table with the other party, you should adhere to the principle of equality, treat each other equally, negotiate on an equal footing, and exchange at an equal price.

3. Avoid hearsay in business negotiations.

Due to the large contact area with the society, the large number of external contacts, and the wide channels of various information, some negotiators often use some unverified information, such as "supposedly" and "rumoredly" as the basis for bargaining with the other party, and lack of conclusive and practical materials, and the result is that the other party can easily seize the loopholes in the conversation and attack.

(1) Business negotiation is a means for enterprises to achieve economic goals;

2) Business negotiation is an important way for enterprises to obtain market information;

3) Business negotiation is an important force for enterprises to open up the market.