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The immediate purpose of negotiation is to obtain an agreement or contract that is a performer in all respects. We call the person we negotiate with the other party the negotiator, and the two sides do have a confrontational relationship to maximize their own interests, but more importantly, it is a cooperative relationship, which is a temporary confrontation for the sake of cooperation. Therefore, in the negotiation, it is necessary to use some negotiation skills appropriately and try to avoid the emergence of strong conflicts, and the impasse in the negotiation is a defeat for both sides of the negotiation.
1.In the negotiation process, the negotiator's attitude is neither too tough nor too weak, the former is easy to stab the other party and lead to the breakdown of the relationship, and the latter is easy to be controlled by others, and the strategy of "combining rigidity and softness" is more effective. In the negotiations, some people play the role of "red face" and take a tough stance, while others play the role of "white face" and take a moderate attitude.
"Red face" is a lion with a big mouth, stabbing the other party's sensitive parts with a big slash, showing no mercy, and fighting for red ears and red ears and not giving in. The "white face" has a kind attitude and gentle language, leaving room everywhere, and in the event of a stalemate, it is easy to mediate and redeem it. 2.
Procrastination Maneuver In ** negotiations, there is sometimes a tough and aggressive opponent who behaves in various ways as condescending. For such negotiators, the strategy of delaying the engagement, the false and the maneuvering is often very effective, that is, through many rounds of tug-of-war, the arrogant negotiator will feel tired and tired, and gradually lose his sharpness, and at the same time turn his negotiating position from passivity to the defense when the opponent is exhausted. 3.
Leave room In negotiations, if the other party makes a certain request to you, even if you can meet all of them, you don't have to give your answer immediately, but agree to most of the demands first, leaving room for bargaining. 4.Let the other party speak first, show all the requirements, and after listening patiently, we will grasp its flaws, and then launch an attack to force it to comply.
Sometimes, on local issues, it is possible to make concessions first in exchange for concessions from the other side on major issues. 5.Profit and inducement According to the situation of the negotiation opponent, do what he likes, give small favors and small favors, and urge him to make concessions or finally reach an agreement.
Dinners, sightseeing, gifts, etc., are commonplace in social life, but they are actually sending friendly signals to the other party and are a subtle lubricant. 6.Mutual understanding The most taboo in the negotiation is to ask excessively, ask for a price or bargain indiscriminately, so that the negotiation is full of gunpowder and hostile posture, the two sides of the negotiation should be heart-to-heart, mutual understanding, can make the negotiation go smoothly and achieve a happy result.
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1) Highlight your strengths. After having a preliminary understanding of the other party's position and viewpoint, they should carefully and thoroughly list their own advantages and disadvantages in the negotiation matters and the advantages and disadvantages of the other party, especially their own advantages, which should be fully listed as bargaining chips for negotiators. And you should also pay attention to your own disadvantages, so as not to rush to meet the enemy.
2) Simulated exercises. Simulate all possible situations in advance, so as not to panic and control the battle situation when encountering the actual situation. After understanding the advantages and disadvantages, imagine various possible situations and plan action plans in advance.
3) The bottom line is clear. Before negotiating, it is important to clear your bottom line.
4) Know your opponents. "Know yourself and know your opponent, and you will not be defeated in a hundred battles". Before the negotiation, it is helpful to understand the possible strategies of the other party and the personality traits of the other party.
5) Be adaptable. Your own personnel should be improvised, see the move. It is really impossible to parry, and when the hands are in a hurry, first use the strategy of delaying the troops, and then try to countermeasure.
6) Lay the ground. If the two sides are unable to reach a satisfactory outcome to a considerable extent, and when the talks are about to break down, there is no need to be quick to speak for a while, which will hurt the harmony of the two sides, so as to lay an opportunity for the success of the next round of talks.
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The ten strategies for business negotiation are as follows:
1. Know yourself and your opponent.
Before entering the negotiating table, be sure to take some time to get to know the individual and be well prepared. This helps to avoid emotions during the negotiation process and always keep a cool head to reach a win-win conclusion.
2. Master the basic skills of speaking and improve expression.
Business negotiation is the same as other negotiations, the most basic skills are common, the famous American negotiator Burton once summarized four negotiation principles for business people: pronounce each of your syllables accurately and clearly; Maintain a sincere attitude; Flexibility to change the speed of speech, change the pitch, adjust the volume; Avoid "word artificiality".
3. Take retreat as advance and skillfully grasp the initiative in negotiation.
In business negotiations, retreat is a good rhetorical skill and strategy, the retreat sometimes seems to be a failure, but in fact it is only verbal retreat, or temporary retreat, the purpose is to better move forward, in order to completely control the initiative, in order to obtain greater benefits.
4. Please be better than agitated, and use the agitation method skillfully in the negotiation.
In business negotiations, the clever use of agitation often makes the other party unconsciously follow your train of thought, which has the effect of "inviting you into the urn" and makes the negotiation go in the direction you want. However, if the agitation method is not used well, it will also have a great negative effect, so it should be used flexibly according to the specific situation.
5. Pay attention to taboos in business negotiations.
According to the characteristics and practical experience of business negotiations, there are several taboos in his speech: first, it is taboo to deceive, deceive, conceal and deceive; Second, it is taboo to be domineering; Three taboos: hearsay; Fourth, do not attack too violently; The five taboos are ambiguous; The six taboos are based on me; 7. Don't be boring and dull.
6. Find the other person's point of interest.
Find the other party's interests and consider the other party's interests. Remind the other person how much the deal helped them. And come up with what you can do. If they're excited about what they're getting and understand that you think it's fair, they'll be more keen to agree to the terms.
7. Fight on the basis of reason and force the other party to make the greatest concessions.
As long as the truth is in hand, we will fight for it on the basis of reason, and resolutely use the truth to protect our own interests", this is one of the core rules summarized by the Jews, who are the "world's number one businessmen", in business negotiations.
8. Don't show your hole cards easily.
The less your opponent knows about your motivations, authority, and deadlines, the better, but learn as much as you can about your opponent.
9. Be good at dealing with sophistry in negotiations.
Negotiation, especially business negotiation, is a very formal matter, but because interests are involved, it is also more common to encounter opponents' sophistry. Fundamentally speaking, the best way to deal with sophistry is to grasp the way of thinking of dialectical logic, recognize the essence of sophistry with the three principles of objectivity, concreteness, and historicity, and then deal with it correctly.
10. Be patient.
Don't expect the other person to accept your new ideas right away. Persist and be patient, and the other party may eventually accept your opinion.
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Negotiation tactics include competition, avoidance, concession, cooperation, and compromise.
1. Competition. If you put a lot of pressure on your negotiating partner, it means that you want to be the winner of the negotiation and only want to achieve the negotiation goals by yourself, and you don't care about the interests of your negotiating partner. The average person chooses this strategy if they think they can win for sure.
It's important to distinguish between what is advantageous and what is victorious.
2. Avoidance. The circumvention strategy refers to giving up a certain need or cooperation, and giving up on reaching a satisfactory cooperation agreement. You withdraw from the conflict between the two sides and avoid any debate with your negotiating partner.
If you want to avoid a need, at least temporarily, you can opt for that strategy. That way, you can put off the problem until you think you're better prepared.
3. Make concessions. When making concessions, show your willingness to cooperate. With this strategy, you'll want to give up at least some of your goals.
This strategy is very effective when it comes to showing a willingness to cooperate. Your negotiating partner will recognize the signal and then cater to your willingness to cooperate. However, he may also see this as a signal that he can put more pressure on you.
4. Cooperation. Using this strategy, both parties can achieve a win-win situation because the motivations of both parties can be taken into account. Of course, a prerequisite is that you have a clear understanding of your negotiating partner's motivations.
Another prerequisite is that both parties to the negotiations want to cooperate and that the necessary trust has been established. If you don't trust your negotiating partner, you can't use this strategy.
5. Compromise. In a compromise strategy, you will cooperate with the other person to a certain extent, but not completely. The goal of the compromise strategy is to reach a compromise and satisfactory agreement, with each side taking a step back.
Both sides made some concessions, and neither side was able to fully achieve the original goal, but both sides were able to accept such an agreement.
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1) Negotiation strategy is a powerful means to promote strengths and avoid weaknesses and gain the initiative in negotiations. Both parties to a business negotiation are eager to achieve their set goals through negotiation, which requires careful analysis and study of the strengths and weaknesses of both parties to the negotiation, that is, to compare the negotiations between the two parties"Chips"。After grasping the basic situation of both sides, if we want to maximize our own advantages and strive for the best outcome, we must rely on flexible and flexible negotiation strategies.
For example, in negotiations with buyers, manufacturers of industrial products need to consider both the buyer's situation and the buyer's competitors. We should be good at making use of contradictions and looking for the most favorable conditions for negotiation. It is difficult to achieve this goal without a strategy of negotiation.
2) Negotiation strategy is an effective tool for enterprises to protect their own interests. The relationship between the negotiators is characterized by a clear conflict of interest, although not hostile. As a result, both sides are faced with the question of how to safeguard their own interests, which can be resolved by the appropriate use of negotiation tactics.
In business negotiations, if you do not pay attention to the strategy or use the strategy improperly, you may easily expose your intentions, so that you can not achieve the predetermined negotiation goals, high-level negotiators should be able to flexibly use various negotiation strategies according to the needs of the actual situation, to achieve the purpose of protecting their own interests and achieving the set goals.
3) The flexible use of negotiation tactics will help negotiators move through all stages of the negotiation process. Some negotiation processes include six stages, namely, preparation, initial talks, investigation, stalemate, concessions, and facilitation. The complexity of the negotiation process determines that negotiators mishandle issues at any stage, which can lead to breakdown and failure of negotiations, especially at the initial stage.
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As follows:
1) Win-win principle.
2) The principle of equality.
3) The principle of legality.
4) The principle of timeliness.
5) The principle of minimum objectives.
Introduction to Business Negotiations:An activity carried out by a buyer and a seller in order to facilitate a transaction, or a method and means to resolve disputes between buyers and sellers and obtain their respective economic interests. Business negotiations are in the commodity economy.
It has become an indispensable part of modern social and economic life.
It can be said that there are no business negotiations, economic activities.
Business negotiations are inseparable, from bargaining in daily life to cooperation between corporate entities and economic and technological exchanges between countries.
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1. Correct negotiation mentality When conducting every business negotiation, you should try to imagine what kind of negotiation attitude you should come up with.
2. Fully understand the opponent As the saying goes: only by knowing the other can we win a hundred battles! By fully understanding your opponent when making judgments, you can be confident and confident, and negotiations will be easier and smoother.
3. Although the establishment of a harmonious atmosphere is negotiation, there is no need to make it like a war, and a friendly and friendly negotiation atmosphere is more conducive to negotiation and is also convenient for future cooperation.
4. Prepare multiple sets of plans Many times the negotiation is not all at once can be successfully negotiated, maybe in the process of negotiation, the two sides have compared the negotiation, after the adaptation of their original ideas, if you prepare a few more sets of negotiation plans, you can be free. Assertion of value This stage is the initial stage of negotiation, and the parties to the negotiation should fully communicate their respective interests and needs, and state the methods and advantages that can meet the needs of the other party. The key step at this stage is to find out what the other person really needs, so the main skill is to ask the other person more questions and explore the actual needs of the other party; At the same time, we must also declare our interests on a case-by-case basis.
Value Creation This stage is the intermediate stage of negotiation, where the two parties communicate with each other, often affirming their respective interests and understanding the actual needs of the other party. However, the agreement thus reached does not necessarily maximize the benefits of both parties. In other words, interests are often not effectively balanced.
Even if the balance is reached, this protocol may not be optimal. Overcoming obstacles This stage is often the tough stage of negotiations. Obstacles to negotiation generally come from two sources:
One is that the parties to the negotiation have conflicting interests; The other is that the negotiators themselves have obstacles to the decision-making process. The former obstacle is the need for the two parties to coordinate their interests in accordance with the objective principle of fairness, reasonableness and reasonableness; The latter requires one party to take the initiative to help the other party make a smooth decision.
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