In the apparel industry, more than 5,800 stores were closed in the first half of the year, why is th

Affected by the epidemic, many industries are not having a good time, but there are also some industries that have begun to make a living, they have come up with a new development direction, use their own online stores, and use e-commerce to sell, so the days of the physical store sales industry are becoming more and more uncomfortable, in the clothing industry market, more than 5,800 stores were closed in the first half of the year, why did this happen? Let me tell you about it. <>

There are many reasons for the closure of physical clothing stores, on the one hand, many physical clothing stores have been affected by the epidemic, and many physical clothing stores have a large number of customers, due to the epidemic from time to time, stores need to close, in order to cope with these prevention and control measures, physical stores have adopted online sales models, and fewer and fewer people come to the store, which also leads to the income of these clothing stores is getting less and less. <>

The biggest reason why these clothing stores closed in the first half of the year was because there was no one to shop and no normal income, and they couldn't even pay the normal rent, so how could these brick-and-mortar stores survive? In the reporter's investigation, I asked the owners of some clothing stores, and they said that the problem they were most worried about was that these clothes had an inventory backlog, and it was good to close the clothing store, but these clothes were like a hot potato in their hands, and they didn't know how to deal with it, and they wanted to devote themselves to the e-commerce live broadcast industry but there was no audience, and the income was not optimistic. <>

This reality has also made the market more and more difficult, because the frequent outbreak of the epidemic has led to a significant reduction in the flow of customers around the country, for every merchant, the impact of the e-commerce platform and the reduction of customer flow are huge pressures, so that their stores can no longer survive, there have been reports that the traditional sales model has entered a critical period of transformation, only by changing the sales model can we find a new way to survive in this environment.

The first point is that the main reason for this situation is that there is a problem with his entire sales, and the second point is that the clothing industry is facing a lot of bad phenomena, so there will be a situation of bankruptcy.

I think it may be due to the impact of the epidemic, which has led to the fact that many physical stores are not doing well, and then the rapid development of some e-commerce has led to poor business in physical stores.

Because of the epidemic, it is becoming more and more difficult to do in the physical industry, coupled with the various sales of goods on online platforms, so it is very difficult for entities to operate.

Preface: Some high-end clothing stores on the street are rarely borrowed, but they never go out of business, mainly because some of these high-end clothing stores are all because of chain business. For chain business, there is only one brand in each city, so many people have to consider such high-end clothing stores when buying clothing if they want to buy clothes in the same clothing store.

At the same time, there are some chain high-end clothing stores, and the clothes in them are also for the purpose of exchanging goods back and forth, and if other stores need clothes, they will consider changing the size of the clothes to other stores. <>

In today's life, when many young people buy clothes, most of them will choose affordable clothes. However, if the decoration in the clothing store is too high-grade, this will reduce the number of people who go to such clothing stores. Although few people enter the high-end clothing panel, I feel that the high-end clothing store has a relatively high revenue due to the high quality of the clothes.

Although few people enter, once someone pays for it, it can support all the employees in the high-end clothing store. <>

Only those who have done clothing business can understand that in fact, the cost of clothing is not particularly high, and it is generally because of the advertising in brand clothing stores. Therefore, the ** of the clothing will be deliberately pressed higher, which for many people have to consider, thinking that buying brand clothes will have more quality assurance, so they will consider buying brand clothing. <>

Although there are relatively few people in some clothing stores, it can be felt that in fact, the income from clothing is relatively large. For adults, you should know that when buying clothing, you can only choose to buy if it suits you, but if you only fancy the style of clothing, you will find that even some big brand clothing styles are outdated. But the only thing that is good about the clothes of big brands is that the workmanship is more secure.

Although few people go in, these high-end clothing stores have regular customers. Although there are few people, these customers buy a lot of clothes, so they will not go out of business.

Because high-end clothing stores have relatively high profits and have many regular customers, they will not go out of business.

Because this kind of clothing store is expensive, it is enough to close an order for several months without losing money.

We go shopping every day, and we will see a lot of clothing stores on the street. When you go shopping, you will meet other customers in the store, but if you look closely, you can see that most of them are shopping, and they only buy what they like. Then the question arises, basically no one buys clothes, why are there so many clothing stores that can still run all the time?

First of all, due to the long-term cooperation of the current physical stores, in fact, the rent in the store will not be particularly high, and there will be some discounts. Generally speaking, the rent is paid all at once, and even if the business is not particularly good, it can be maintained until the rent is due. And we know that sales are divided into off-season and peak season, business good and bad cycle, during this period may not be easy to do business, but after this off-season will usher in better business.

Therefore, business-minded businessmen will investigate in the market in the off-season, compare fashionable clothing, and will be popular clothing trends, according to their own experience to ** popular clothing in the future, so that they are fully prepared, and they can sit firmly and count money when the business season comes. In the peak season of the business to make a lot of money, the next off-season can be maintained, if the business grasp properly, even in the off-season of business can have a good profit income. For example, appropriate event discounts, or the quality of the merchant's reputation accumulated in the previous peak season to attract old customers.

In this way, you can maintain a relatively stable income.

Secondly, some physical stores will also have online stores, with the rise of the current **, many store owners are also witty to keep up with the trend and open their own stores online. In this way, the revenue in the store is not only the income in the physical store, but also part of the online income. In this way, even when the business of the physical store is not good, there will be online income to support it.

And we know that most of the offline stores are branches under a large clothing brand, usually, there will be more than one branch in the same area, just distributed in the various streets of the area, they are linked to each other, if there is a bad business, apply to the superior will have another store turnover part of the funds to support the operation of the store first, and wait until the business is good to return it, so we don't need to worry too much about this problem. And if the business of the whole area is very light, then the headquarters will also allocate appropriate funds to improve the situation. Therefore, no matter which line of business, as long as it can be successfully done, it means that this line is profitable, and no one will do loss-making business, and the "bleak business" we see is just a façade.

Because the profit from selling a few pieces of clothing is enough for a month's expenses, the moisture in the clothing market is very large. So the clothes that are priced at a few hundred yuan at every turn may be dozens of dollars in the source market, so the sales of a few pieces of clothing are enough for those clothing stores to live.

Because the clothes in the physical store are more expensive, there is a lot of income from selling a few pieces, so it will not go out of business.

Because there are still a lot of people going to the clothing physical store now, it just means that the customer flow is relatively small, but the reason why it will not go out of business is because its profit is relatively high, so it can still support the store.

Nowadays, there are few customers in the physical clothing stores, and the stores will refund the clothes that they can't buy to the sellers to get back their costs, but they will cause a lot of sales during the holidays, and these sales will be very profitable.