The local chickens in the rural markets sell for 20 yuan a catty, why can t they be sold?

Nowadays, there are more and more people who pursue food quality. Especially in the homes of pregnant women, the elderly, and children, they want to buy authentic local chickens to eat, and they are afraid that the chickens they spend a lot of money on are not authentic. Some people in the rural bazaars dragged the chickens raised by the chicken coop sellers in exchange for some money.

Is this chicken really a native chicken? Let's talk about my thoughts, the ** of the local chicken is still expensive. In some places, it is sold by the catty, more than 20 catties per catty, the rooster is heavier, 7 8 catties, that is, 156 catties, and the hen is lighter, only selling a lot, and should be ranked 100th.

Native chickens that are too cheap are not very reliable. After all, the cost of raising local chickens is still very high, and farmers should sell this **. Almost in vain, the sales of grain for feeding chickens are about the same as this **.

Personally, I think that if you have to put a question mark on whether the local chicken in the market is authentic, it does not mean that it is impossible to buy authentic local chicken. It should be a little harder. How smart the Chinese are, knowing that this thing can make money, go to the chicken farm to buy some, go home and raise it for two days, and it is not for nothing that it is directly said that it is a local chicken.

We are also a farmer chicken (native chicken) in the rural market, now 25 yuan a catty, hens about 19 yuan a catty. Usually, ** is 20 catties of local chickens, and about 16 yuan and 1 catty of hens, and the annual interest rate rises. In terms of appearance, the head of the farm chicken is smaller than that of the "native chicken" raised on feed.

The free-range chickens raised by the farmers have beautiful appearances, bright feathers, and bright eyes. The feathers of the captured native chickens are uneven, and the eyes are glazed!

Judging from the personal weight of local chickens, free-range chickens in rural areas are generally about three or four catties, and hens are more likely to be smaller or only two catties. On the contrary, the captured native chickens have little activity, and the individuals fed the feed must be very heavy, and some can reach about 7 catties. Judging from the number of chickens sold by the seller, farmers who usually raise free-range chickens in rural areas do not eat much.

Many are also around 20 to 30 hens, and hens usually stay to lay eggs and rarely sell. Let's see if the seller is a professional chicken seller. Generally speaking, the local chickens bought by farmers are more "authentic".

They don't have any equipment for storing chickens, so they just take the rope and put it away and sell it.

Personally, I think that the reason why the local chicken in the market will not sell for 20 yuan a pound is because everyone thinks that this chicken is not worth it.

Many netizens believe that not every family in the countryside will raise local chickens, generally the elderly raise more than a dozen, keep some eggs, and then keep a few to eat, and they can't buy them if they want to, and many of them are fake local chickens on the market.

The first is that it is expensive, and ordinary eggs are a pound, which ordinary people can't afford; The second is that the nutritional value of native eggs is about the same as that of ordinary eggs, and everyone does not want to be taxed on IQ.

It may be that you need to deal with it yourself after buying it, which is more troublesome, and it is better to buy it more expensive in the market, and people will help you deal with it, otherwise it will be time-consuming and laborious, and troublesome.

Because there is not much demand. Many people in rural areas raise their own chickens, so many people who go to the market are reluctant to buy them.

Because most of the people who go to the rural market are rural people, and most of the rural people will have some local chickens at home, so they naturally do not need to buy separately, so it is not easy to buy local chickens in the rural market.

The native eggs sold in the rural market are actually not much different from the nutritional value of ordinary eggs, and many native eggs are not stupid eggs at all, so everyone is reluctant to buy them.

Native chickens are raised by farmers themselves, raising them to keep eating, not to afford to eat, but to sell when they can't finish eating, you must not look down on our rural people, any fresh claw fruits and vegetables, we eat first, and sell some change after eating. Native chickens in the countryside? Thirty, forty yuan a pound?

See where it is? None of the first-tier cities in Shenzhen are so expensive? In some markets in Santai, Sichuan, our hometown, it is only ten to eleven yuan a catty per catty, and it can't be sold, so can we sell it?

Got to make a lot of money?

<> if you want to eat live chicken in the headline contact me, I will send it to you, authentic wandering chicken, make sure you eat this time and think about the next time, you don't need to put too much seasoning when stewing chicken, just add a little salt, the house is fragrant! Friend, I can boldly tell you that local chickens are so expensive, farmers can absolutely afford to eat them! Why do I say that, they didn't go to buy it, they raised it themselves!

If you have time, you can come to our side to take a look, chickens will be raised in every household, and the rice grains and leftovers will be eaten.

In the same way, what does it matter to others if a farmer can afford to eat or not? If you can't afford to eat, do you still send a local chicken to the farmer to eat? This unnecessary worry is really unnecessary for farmers.

I can responsibly address this issue. My house is a small place, and the local chickens in the market are sold for 15 or 20 yuan a catty, and although the farmers' income is low, they don't need to buy what they raise, and there is no doubt that they can afford to eat. In addition, there are no real local chickens that have entered the market, and they are all fed more or less.

In the countryside, every household has a free-range chicken, usually lay eggs to eat, and then kill to eat meat during the New Year's Festival, it can be said that the chicken is an important egg meat for farmers. In my hometown, my parents planted a little field, and there were chickens and ducks on the loose, and the chickens and ducks wandered around the whole village casually, eating some small insects, eating some grass seeds, eating some aquatic plants, eating some small fish ......There is never a shortage of native eggs and duck eggs. It's hard to say anything else about the farmer, but local chickens, and local eggs and the like.

20 yuan a pound no one buys, in fact, the main reason is that everyone does not know whether this chicken is a local chicken and will not recognize, so they are afraid that no one will buy such a chicken if they are deceived.

Because in the rural market, the people who come are mainly farmers, and they themselves have a lot of eggs.

Because many people in rural areas have local chickens at home, and their 20 yuan a pound of local chickens ** is more expensive, so no one buys them.

Because many people in rural areas have their own local chickens at home, 20 yuan a pound is too expensive, and now ordinary eggs are only 5 yuan a pound.

You may not believe it very much, and would rather eat outside chicken than eat such chicken, which is a great sense of rejection, that is, particularly bad.

Rural free-range chickens are well known, that isStupid chickenCompared with ordinary chickens and turkeys, this kind of chicken does taste delicious, but we eat more errand pheasants, remember that in previous years, many units will issue benefits during the Spring Festival every year, and the welfare content is seafood, chicken, nuts, gift boxes, for example, this is just a chicken to cost one or two hundred yuan? Because they are better pheasants, rural chickens and pheasants are so popular, why can't they be sold now?

Don't look at how much money is a pound of chickens now, our family usually eats more chickens, often buy small chicken wings, chicken legs, remember this year's pork **, chicken legs are about 6 yuan a catty, and now it has doubled, up to more than 10 yuan a catty. I don't know if it's because of the general price of goods, or because of pork, but there are a lot of chickens. Ordinary broiler.

are expensive, not to mention how expensive domestic chickens are. Originally, it may cost more than 100 yuan to buy a chicken, but now it costs more than 300 yuan to buy a rural chicken.

In fact, people also know that the native chicken in the countryside, because it grows in the original ecological environment, the nutritional value is definitely better than those chewed, and the meat is very poor. Ordinary chickens are raised in cages on chicken farms, and local chickens are what we call little stupid chickens, the meat is delicious, nutritious, not polluted, not added, not polluted, and the growth cycle of native chickens is long, so it will taste better and more delicious than ordinary chickens. But because of the best reason, although everyone knows that rural chicken is a good thing, fewer and fewer people buy it.

Of course, there is another reason why local chickens are not popular, that is, there are too many fake local chickens on the market, and outsiders can't tell what is fake local chickens and what is real local chickens. How wrong it is to spend a lot of money to buy a chicken. So now many people want to buy local chickens in the countryside, either directly to buy relatives in the countryside, or simply buy ordinary chickens to eat, at least do not have to spend a lot of money to buy fake.

How can we better distinguish between real and fake chickens? First of all, from the appearance, the local chicken is very small, the head is relatively small, compact, the chicken feet are thin, and the color of the chicken feathers is also very bright. Although the fake local chicken looks exactly the same as the real chicken, after all, it is a chicken, but the phoenix claws can be a little thicker, and the head is also a little bigger, so you must keep your eyes open when you buy it.

One of the very important reasons is that the local chicken is expensive, much more expensive than the average chicken, and the second is that the nutritional value is very high, but the taste is not as good as the supermarket chicken.

Because the "chicken" in the supermarket is affordable and can be sold in parts, everyone's choice is larger, so people prefer to go to the supermarket to buy chicken.

That's because the supermarket has done a good job of publicity, while the local chickens in the countryside have not been too publicized.

There are 5,000 local chickens in rural households, and if they cannot be sold, the following methods can be adopted.

1. Harness the power of the Internet

Making the most of some of the new sales platforms that are currently available can double your sales, and now many people have opened a ** online, and the sales are not bad.

And WeChat is also a good marketing channel, you can accumulate more customers, if there are customers who want to eat local chicken, directly use WeChat and them, so that they can see the authenticity of the chicken, payment can also be very convenient with WeChat, delivery can choose the same city logistics.

Second, first seize the surrounding market

First seize the surrounding market to accumulate strength, the target market is surrounded, and then at the right time, the target market will be exhausted, as a small and medium-sized farmers, if you want to grab more markets, it will be too difficult.

At this time, it is better to choose a peripheral market that is easy to occupy, on the one hand, you can accumulate your own strength and marketing experience, and on the other hand, you can also have an impact on the target market invisibly. In fact, the application of this "time and space method" can often play a role in gradually opening up the market.

3. Free tasting

For high-end customers, we want to be generous, give them 20% of the output, hold a gift, tasting event, create an atmosphere, so that customers trust your products more. Most of these people are people with heads and faces, and they will not take the benefits of others in vain, as long as they help promote it in the circle of friends, they can stimulate a lot of potential customers.

Although there will be a certain economic loss in the early stage, this marketing effect is more beneficial than disadvantageous in the long run, which can not only alleviate the cost of part of the feed, but also carry out some advertising on the local chickens, and this kind of delivery is different from leaflets, which are the delivery of accurate people.

Therefore, on the whole, the cost of this kind of advertising is also relatively low and can be replicated, and usually, this kind of marketing will receive immediate results.

You can sell it to a restaurant, so it's okay, or lower your own ** in life, so that you can sell this meat. Although the epidemic is not very serious.

You can choose to sell it at a reduced price, you can sell it online, and you can make it into other pickled products, which can increase the shelf life.

1.From the perspective of commodity pricing, a merchant has the right to determine the product according to its own cost and profit expectations. However, pricing also needs to consider the affordability and fairness of the market to avoid "capricious" pricing.

2.528 yuan is not low for a meal of eight dishes and one soup, but it is also an average level. The key is to see whether the quality and quantity of the dishes can pay for this **.

If the taste and portion are up to par, the pricing is understandable; But if it is just a random sale of "fairy qi", it is unfair.

3.Catering in Yunnan is generally higher, which is related to the higher cost of living in the region. However, the high cost of living does not mean that businesses can talk about it at will. **Too high will affect the consumer experience and reputation, and is not conducive to the long-term development of the business.

4.Due to information asymmetry, it is difficult for consumers to judge the specific cost of this 528 yuan meal, so it is easy to have too high doubts. If the merchant can disclose certain cost information in the menu or other channels, so that consumers can understand the reasonableness of **, this will help resolve consumers' doubts and obtain a better reputation.

5.Clearly marked prices are meant to be open and transparent, but this does not mean that merchants can set prices at will without having to consider other factors. Capricious pricing will affect market judgment and reputation, and it is not good for the long-term interests of merchants.

Therefore, in general, the price of the 528 yuan long street banquet in this store is relatively high, and whether it is too high still needs to consider the actual quality and weight of the dishes. Arbitrary pricing may affect word-of-mouth, and merchants also need to provide other information to persuade consumers and prove the reasonableness of transparency at the same time. Pricing needs to take into account various factors, while pursuing a moderate amount of profits, but also taking into account market fairness and consumer experience.

Clearly marked prices do not mean that prices can be increased at will, it needs to match costs, market conditions and consumer affordability.