Is there an opportunity for luxury e commerce in China?

There's definitely a chance. China's smart payment is developing so rapidly, and the development model of the express delivery industry is also perfect. When luxury goods enter the Chinese market, luxury e-commerce will be able to make a profit in the face of such a "complete" online sales channel.

Secoo has just cooperated with 88 European buyers, which shows that China's consumption power should not be underestimated and it is still profitable.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

Now it is not easy to do, the supply of goods promotion, operation, after-sales and various large and small problems, as well as competition with major e-commerce platforms.

And you can also buy it directly from official websites like LV.

In the next few years, global luxury sales are expected to grow by about 10% annually.

The luxury industry has always been profitable, but why is everyone's enthusiasm for luxury goods only increasing? Take the example around you, a salary of less than 10,000 yuan a month, in addition to the cost of living of 5,000 per month, save money to buy a bag of tens of thousands of yuan in two months. This is actually the normalized consumption habit of China's post-90s generation.

The whole society is in a stage of consumption upgrading, and it is more about the recognition of the brand concept, rather than the blind purchase with the crowd. Personally, I believe that luxury goods can satisfy the purchase desire of this consumer group.

The e-commerce model of luxury goods is an inevitable consequence and an inevitable trend in the evolution of the market operation model. People's inherent impression of e-commerce is: online transactions, no intermediate channels, vertical shopping with code types, convenient consumption, many discounts, weak after-sales links, suitable"Short, flat and fast"Trade.

Therefore, most people are not optimistic about luxury e-commerce. In the beginning, luxury brands took a similar stance, rejecting e-commerce. However, with the demand of the market, many late brands began to cooperate with e-commerce platforms, and under the big wave of e-commerce, one after another"Test the waters"。

On the face of the sales channels and business models, e-commerce is certainly not suitable for selling luxury goods. We might as well look at the problem from another angle, how to use the model and unique advantages of e-commerce to avoid what brands think will happen"Brand depreciation"Event?

<> luxury consumer groups care more about the brand tone advocated by the brand story and the product style they trust than the discount activities, so as to express the consumers' personal lifestyles and concepts. And e-commerce can be said to be a unique one in this regard"Propagandists"。With the Internet platform, you can easily convey information such as brand story, product dynamics, and new product development.

In addition, other comprehensive services are also used to make up for the lack of service in offline stores. Are luxury goods suitable for the e-commerce model?Actually, the question is categorized.

Personally, I don't think that makeup and skincare products are not luxury goods and can be bought online for a long time. In the category of real luxury, bags and some rented leather goods can also be purchased online, followed by shoes. But ready-to-wear is not very suitable, after all, it is necessary to consider the effect of the upper body, which is important for haute couture.

In addition, more and more people are starting to try watches and jewelry. Although I still estimate the experience of physical stores, e-commerce is more of a display platform for luxury goods and can be opened to more non-physical stores.

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Not suitable, because the luxury goods are more expensive, and the e-commerce model is likely to have fake and shoddy products, which may harm the legitimate rights and interests of consumers, and such a business model is unreliable.

It's not very suitable, because the ** of these things is very expensive, these things are very focused on some service files, and there is no way to better pay for the first few services of the lead Qing line.

Of course, you shouldn't take the e-commerce model, because if you take the e-commerce model, it will make the luxury goods look chaotic and no longer luxurious, and the luxury goods will be very cheap.

Luxury goods are not suitable for e-commerce models;Because it will reduce the brand benefit and value of luxury goods, it will make people feel a little cheap.

I still have an experience about luxury e-commerce, and now all luxury e-commerce companies have nothing to do. The former Shangpin Network, which has been continuously reduced from the membership system, has now been sold. The catwalk network and the secoo have not done much.

Although Secoo is listed, it is too insignificant compared to this industry. The fundamental reasons why this vertical has not been done are:

Supply and demand are misaligned; Now those who buy luxury goods online are not real luxury consumers at all, but show off consumption, so it is enough to buy A goods and fakes, and many luxury e-commerce companies are catering to them. However, real users don't buy it online, or important things don't buy it online.

Therefore, in order to do luxury e-commerce, it should be the ultimate high-end, and do luxury services rather than luxury products. Exclude conspicuous consumption and bring together the real group of people, whose consumption potential is limitless. Like all kinds of luxury clubs, the output will be far more useful than buying luxury goods for the poor.

Summary. Hello <>

I'm glad to answer for you, there will be a luxury business in 2022. Luxury goods are internationally defined as "a kind of consumer goods that exceed the scope of people's survival and development needs, with unique, scarce, rare and other characteristics", also known as non-necessities. In economics, luxury goods refer to products with the highest ratio of value-quality relationship.

From another point of view, luxury goods refer to products with the highest ratio of intangible value to tangible value. Luxury goods cover a wide range of industries, including wine, fashion, fashion accessories, jewelry, household goods, perfumes, luxury watches and other industries.

Will there be a ** business for luxury goods in 2022?

Hello <>

I'm glad to answer for you, there will be a luxury business in 2022. Luxury goods are defined internationally as "a kind of consumer goods that are beyond the scope of people's survival and development, and have the characteristics of uniqueness, scarcity, and rarity", also known as non-necessities. In economics, luxury goods refer to products with the highest ratio of value-quality relationship.

From another point of view, luxury goods refer to products with the highest ratio of intangible value to tangible value. Luxury goods cover a wide range of industries, including lead wine, fashion fashion, fashion accessories, jewelry, household goods, perfumes, luxury watches and other industries.

There are several luxury goods merchants in Shanghai.

There are 5 luxury goods in Shanghai.

Which ones? 1.Gianni Versace China**Tan Xunzao2, Swarovsk, Swarovsk, Swarovsk, Swarovsk, S

Since there was class, there was luxury.

The earliest Western luxury goods flowed into China through the Silk Road.

If you are talking about clothing, basically at the beginning of this century, the specific time of each fashion house is different, but the obvious expansion trend is from 05 years to develop very rapidly, even in the subprime mortgage crisis when the global economic recession, China's luxury consumer market still increased by 16%.

I don't think you need to know when luxury entered the Chinese market, if you want to write an essay, you just have a general idea, and the main focus is on its development, which has expanded about 3 to 4 times since 05.

There are many cross-border e-commerce platforms, but the development and survival are not very good.

After all, not to mention cross-border, even the development of domestic luxury e-commerce is relatively difficult. After a brief boom, most of the luxury e-commerce platforms have gone bankrupt, and the others that have survived are the transformation of transformation, mergers and acquisitions.

E-commerce development of luxury goods, the supply of goods is a problem that consumers are most concerned about, whether the source of luxury goods is regular, whether they buy is the best. Even through cross-border direct procurement, overseas direct mail, or direct procurement from Chinese brand licensors, the supply of goods is 100% guaranteed and counterfeits are eliminated. And how to believe in you to consumers, the flood of fakes has reduced consumers' confidence in luxury e-commerce again and again, and luxury e-commerce is also different from general e-commerce, and more needs to rely on experience and service to win.

It is believed that the development of new retail in the future will make consumers more assured of luxury e-commerce.

There are still a lot of them, but the average individual rarely gets involved in this piece.

Not to mention luxury goods, it is just a Jumei product to buy cosmetics, you see that they have disappeared now. To do luxury e-commerce, the most difficult source of goods and the management of the best chain, e-commerce after so many links and processes, the management is very difficult, even the domestic vertical luxury e-commerce platform is not very good, not to mention that cross-border e-commerce has to go to sea, it will face more problems.

**High, if there is a high probability of return, it is easy to cause different degrees of loss, and it is generally a choice of lightweight civilian products for sale.

Generally speaking, e-commerce has the best advantage over offline channels, because it eliminates rent and certain labor costs. There is a theoretical competitive relationship between the two channels, but the problem of counterfeit goods has alleviated the competitive relationship between the two to a certain extent. Because e-commerce is more risky because of the inability to see the physical object, the logistics process, the return and exchange policy, etc., many consumers would rather choose to pay a better cost to buy at the counter.

In addition, the sales of luxury goods itself have many particularities, and the low price advantage of e-commerce can basically be used as the first factor to attract customers, but they can not enjoy the good service and on-site experience of the store.

Please refer to it, thank you

The outlook is good, although in 2015 there was a decline in sales and a wave of store closures in China's luxury industry.

The largest proportion of the Chinese market pair.

For the world's major luxury brands, it is still a strategic location that cannot be missed.

According to the "Analysis Report on Market Demand and Investment in China's Luxury Industry", with the rapid development of the economy and the improvement of residents' income levels, China's wealthy people have emerged rapidly, and the development potential of the luxury industry is huge. At present, Chinese consumers already account for 30% of the global luxury market.

China's luxury market will gradually recover this year, with sales expected to reach US$76 billion, and may surpass the United States to become the world's largest luxury market in the next five years. It is expected that the growth rate of the global luxury consumer market will slow down further in the future, and the global luxury market will exceed 340 billion euros by 2022.

There are many rich people in China, and they love to compare, so they should have a good future.