Is luxury in the post luxury era really only luxury and no products?

That's right, we're living through a post-luxury era in which traditional luxury goods are retiring and all sorts of fancy luxuries are vying for glory.

Post-luxury era definition

German luggage brand RIMOWA announced that the new season of advertising will be promoted using a "non-paid print policy" (non-paid print policy), except for the first launch of a newspaper, the advertising will be mainly placed on social **, ****, film and television theaters and other non-print communication channels.

The LVMH Group, to which Rimowa belongs, has long been one of the top financiers of print**, especially your magazine, and it is undoubtedly signaling that luxury brands will rely more and more on online promotions in the future.

Because of the strong impact of social **, printing ** has been laid out in social ** and **flow ** in recent years, so that they can continue to wave the flag for the gold owners through ways other than paper.

Of course, the premise depends on the level of business, and it is natural to live well without worrying about the lack of financial investment. At the specific level, it is necessary to have the ability to tailor native advertising for the brand, as well as a large fan base.

RIMOWA had already shown some signs of a change in its promotional channels.

In June of this year, RIMOWA's collaboration with influencer fashion brand Off-White launched a co-branded transparent suitcase, which took social media by storm**. A month later, a suitcase released by netizen limgaawo**, the transparent box was filled with RMB, **was off-white ** on the same day, and received more than 200,000 likes. With more than 4 million followers and more than 200,000 likes, that's quite a staggering statistic.

In the flow of information that refreshes every second, off-white can win by surprise, and obviously has mastered the method. For Rimowa, a latecomer to social networking, learning from each other is the most realistic and sensible choice.

Brands are very clear that if social ** is well managed, they can not only gain a large number of fans and traffic, but also skip the traditional publicity channel - print**, especially expensive magazines, and directly interact, communicate, and sell goods with fans.

I think so, because luxury has now developed to be only luxury, without much practicality.

Suffice it to say, after all, the current fashion has begun to repeat, and there is not much change.

It should be so, because luxury nowadays is synonymous with fashion and practicality.

Almost, the previous good ideas and good ideas have gradually disappeared, and they can only attract people through "wonderful".

That's right, because luxury nowadays is still out of reach for ordinary people, and luxury goods are not very durable.

It should be, after all, what is popular now is some of the previous styles.

That's the case, because now you can communicate with fans directly through celebrity delivery.

Fashion has begun to look like it used to be, and the practicality of luxury is disappearing.

In life, we all have some things that we once looked down on but can't do without. These things could be technology, products, or the lifestyle of the scrambler, etc. For example:

1.Technological aspects.

Nowadays, many people rely on mobile phones, but before mobile phones were popular, many people disdained to wear some headphones or watches that represent fashion. Now, mobile phones have become an indispensable tool for people's lives, and some people have even given up wearing watches.

At the same time, people can't even do without apps on their phones, such as social networking**, instant messaging, and map navigation, which used to be meaningless in the eyes of many.

2.In terms of products, many people now like to use vacuum cleaners to clean their rooms, and people may not have thought that such things are needed to clean their rooms in the past. However, nowadays, vacuum cleaners have become an indispensable household item for people.

In addition, with the popularity of electronic products, people are inseparable from some electronic accessories, such as chargers, data cables, and batteries. These things may have been unnecessary in the past, but now they have become a necessity in people's daily lives.

3.In terms of life, many people like to exercise now, but in the past, many people did not realize the importance of this.

Nowadays, people exercise to maintain their health and enjoy their mood, and this lifestyle has become a habit for many people. Similarly, people are now more focused on eating healthy and eating delicious vegetables and fruits, rather than just the taste.

In general, there are many things that were once looked down on and are now inseparable. We should cherish and appreciate the existence of these things even more, because they bring convenience and improvement to our lives.

Advances in technology and society often lead to changes in people's perceptions of certain things. Some things may have been overlooked or undervalued in the past, but over time they have become more and more important and essential.

For example, many people may have underestimated the importance of smartphones in the past. Nowadays, smart phones have become an indispensable part of people's lives, they are not only communication tools, but also have a variety of functions such as cameras, ****, navigation systems, social networking and mobile office.

Another example is the internet, especially with the popularity of smart devices, which has penetrated into every aspect of our lives. The Internet has changed the way we access information, communicate, shop, play, and work, and has become an indispensable infrastructure in modern society.

There are many other things, such as email, social networking**, electronic payments, cloud computing, etc., which may not have been valued in the past, but today they have become indispensable tools and services in our daily lives.

These examples show that the way we perceive and rely on things changes over time, and that some things can go from being undervalued and neglected in the past to being necessities in the present.

This is a common situation. Many people once disdained the code in the life of the code, but after using it, they become unable to leave. Here are some common examples:

1.Smartphones.

Some people once thought that smartphones were just some high-end products, and ordinary mobile phones could already meet people's needs. But now, smartphones have become an integral part of people's lives. From work to play, people need smartphones to help them with a wide variety of tasks.

2.Socializing**.

Some people used to think that socializing was just a tool to waste time, but now almost everyone uses social networking to connect with friends and family and share life and experiences.

3.E-book.

There used to be people who thought that paper books were real books and e-books were just some garbage. But now, with the advancement of technology, more and more people choose to use e-books to access knowledge and read quickly and easily.

4.Earphone.

It was once believed that wearing headphones would affect communication and brain development. But now, people can be seen almost everywhere listening to **, podcasts, radio, etc. with headphones on.

Overall, these things may not have been widely accepted when they were first introduced, and they could also be seen as excessive luxuries. But with the passage of time and the advancement of technology, these things have slowly seeped into people's daily lives and become an indispensable part of life. Human concepts and lifestyles are constantly changing and evolving, striving to adapt to the needs of the new era.

I think it's really important for a few reasons:

1.Of course, if you are just a student party who still needs to rely on home subsidies, or an office worker who can't even provide for your daily consumption, luxury goods should be put aside for a while. Whether it's because you like it or because of the psychology of comparison, yours can't be built on.

2.Girls should have a luxury bag to enhance their temperament It is said that every girl should have a luxury bag, so there is a saying called "curing all diseases". What woman doesn't love bags? Just finished buying spring and summer ** bags, all kinds of autumn and winter models began to empty money again.

3.A sophisticated woman would invest in a classic luxury bag. Because these classic bags not only highlight a woman's taste, but also make a lasting addition to our own wardrobes and become timeless pieces. If you take care of it properly, you may be able to go up.

4.For luxury, the core should do the following three things: ** expensive design and wild topics.

The Olympic slogan of luxury brands is: more expensive, wilder, more affordable. First of all, to distinguish whether the brand is high-end, the most important and simple thing is to look at **.

5.For this kind of women, their consumption is not very normal, because we live in this society, and we don't necessarily have to rely on these brand-name bags to improve ourselves.

6.There are a lot of brand-name cosmetics in girls' bags, which is a symbol of strength. There is also a "package" to cure all diseases, shopping makes girls happy, and luxury is the top enjoyment. Schoolgirl.

7.People who can earn money and buy a luxury bag and don't feel it love to buy how to buy. However, I feel that the girls around me who can reach this level, and the female executives, have different purposes than those who have to save two months' salary to buy.

I have a sister whose annual salary is less than one million.

8.Rub off on the popularity of "Thirty Only", why do so many women like luxury bags. I've bought it before, and to be honest, you can really get confident right away with a bag on your back, and walk with the wind to say something exaggerated.

This kind of self-confidence is something that your ontology does not have.

9.Why so many women like luxury bags. I've bought it before, and to be honest, you can really feel confident right away when you put on your back, and you can walk with the wind to say something exaggerated. This kind of self-confidence is something that your ontology does not have.

That's all I have for you to buy luxury goods. Finally, I would like to remind everyone that you should do what you can when buying luxury goods, and don't do it on the spur of the moment.

There are many things that have been disdained or even looked down upon in life, but after using them, they become impossible to leave.

First, such as smartphones. In the past, smartphones were only considered to be some high-end products, while ordinary mobile phones can already meet people's needs.

1. And now smart phones have become an inseparable part of people's lives. From work to play, people need smartphones to help with a wide variety of tasks in life.

For example, social**, I used to think that social** was just a tool to waste time.

2. But nowadays almost everyone uses social** to connect with friends and family and share their personal lives and experiences.

1. Some people once thought that paper books were real books, and e-books were just some garbage. And it's not good for the eyes to see too much.

But now, with the advancement of technology, more and more people choose to use e-books to access the knowledge in books easily and quickly.

3. HeadphonesSome people once thought that wearing headphones would affect communication and brain development.

1. But now, people can see people listening to **, podcasts, and radio stations with headphones on almost everywhere.

2. Yu Xing In general, when these things were first introduced, they may not have been widely accepted, and they may also be regarded as excessive luxury.

Fourth, with the passage of time and the progress of science and technology, these things that were once looked down upon have slowly infiltrated into people's daily life and become an indispensable part of life.

People's concepts and lifestyles are constantly changing and developing, striving to adapt to the needs of the new era.