Why are luxury goods so expensive? Why can luxury goods be sold so expensive?

Because this is a kind of enjoyment and the representative of the upper class, when we see some people with expensive luxury goods appear in the public eye, we will understand that this is the image characteristics that only rich people will have, because the luxury itself is more beautiful and colorful, only after the super ** style, will show the noble identity and temperament, can show the life and enjoyment of the high society to the fullest, when everyone can feel the love of this luxury, will also understand that it is a flower can only buy things.

From the point of view of the manufacturing process and material rarity of luxury goods, this kind of luxury goods are relatively rare things, if the less things are sold cheaply, then there are some violent things, so we must find a worthy of its identity, in order to really let us experience the biggest gap between luxury goods and ordinary items, and also through this way, let us truly understand the meaning of luxury goods themselves, so that everyone can treat them better, and even defend them with their own efforts.

The main reason why luxury goods are expensive may be that it can enhance a person's status, represent a person's image, and show a person's taste.

As the name suggests, what is luxury, luxury for a person, it is the evaluation of the value of something, in your eyes, maybe its value is only worth 200 yuan, but someone buys it with 10,000 yuan or even higher, then his behavior is called luxury, and this 200 things are called luxury.

To give a relatively simple example: a few days ago, the subsidiary organized a trip, and one of the colleagues said that he really didn't want to go out, and he had to prepare backpacks, shoes and other daily necessities after going out, which cost money. This shows that it is important for us poor people to see how much money is.

I said casually: shoes don't need to buy too good, now some stores have discounts, under normal circumstances, two or three hundred to buy a pair of shoes is very good, lightweight, comfortable. And the colleague said:

Two or three hundred? So extravagant? I thought it would be enough to buy a pair for a few dozen dollars.

Khan, it looks like I said the wrong thing.

Nowadays, luxury goods involve a wide range of areas, but most of them are necessities of life.

A lot of luxury goods are very old brands, and they are all foreign brands.

For example, an ordinary bag, just because it is labeled as a luxury product, is sold for tens of thousands of yuan.

In fact, its price is indeed proportional to this product. That's the brand effect.

People are accustomed to buying this kind of luxury to increase their value, in fact, what they buy is not for the bag, how much they love, but for this price.

The largest consumer of luxury goods has now been occupied by China.

More and more Chinese girls are accustomed to pursuing these luxury brands, because this kind of comparison among young people is becoming more and more serious.

Whenever a new product comes along, try to buy it back.

It is this social phenomenon of new music that makes all young people join this ranks, and everyone seems to think that doing so is fashionable.

In fact, I can understand those rich people, after all, they can't spend all their money.

And what do those who earn a basic salary, crowd the bus every day to and from work, and go to buy luxury goods?

The reasons why luxury goods are expensive: expensive materials, independent design costs, marketing costs, brand premiums.

1.The material is expensive: the big brand is not sparing any money because of the high enough profits, Burberry's rhino horn buckle is a real rhino horn buckle, and the stitching process is scrapped directly after a line is broken;

3.Marketing expenses: brand promotion and marketing expenses, big brands often carry out publicity in order for more people to know their brands, invite popular stars to endorse, hold fashion weeks, etc. These components often require high amounts of capital;

4.Brand premium: The brand generates trust in the consumer group and has a quality advantage, so consumers will be willing to pay a certain brand premium fee for quality.

Why people are willing to buy luxury goods: the desire to consume luxury goods, different from ordinary consumption, the consumption of luxury goods is often not only for the sake of owning items, but more such items come with the added value of showing off, this is the consumption law of luxury goods, starting from the use of a famous watch and ordinary watches, also have the function of timekeeping, but the satisfaction of the profligate consumption psychology of famous watches is not satisfied by ordinary watches, and the goods that are often priced higher in the market are more attractive to consumers. The desire for luxury possession is stronger.

Finally: don't rush to buy when shopping, refer to the opinions of people around you, and think about whether you really need it before buying, which will help us build a bright and mature concept of consumption, rather than buying it because of impulse, impulsive consumption, just to meet our profligate consumption psychology for a while, but over time you will find that useless things are piled up more and more at home, resulting in a decline in the ability to manage your life.