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Double reduction policy. After that, New Oriental.
It has suffered from the following three changes:1. A large number of employees were dismissed; 2. Emergency transformation; 3. The stock price fell
First of all, after the state issued the "double reduction policy", New Oriental's training institutions were all forced to suspend it, and at the beginning, they did not let employees leave, but first according to the minimum wage standard.
Pay salaries, and then wait for the arrangement of New Oriental headquarters, but now it is absolutely impossible for training institutions to continue to open, so New Oriental's teachers must find another way.
In New Oriental's educational institutions, some employees have voluntarily resigned, and some employees who are "naïve and waiting" will be dismissed by New Oriental, but New Oriental has a certain amount of compensation for the dismissal of employees, so it has not affected New Oriental's reputation at present, and these things have not fermented on the Internet, and the employees and New Oriental can be regarded as "good gathering and dispersing".
Secondly, New Oriental itself is most famous for its educational institutions, especially in English training, which has been a leader in the industry for many years, and many graduate and doctoral students majoring in English have chosen to work in New Oriental after graduation, but now all training institutions have been forced to stop, so New Oriental's educational institutions are also facing transformation, at present, New Oriental will open a new company every two days, which involves catering, service, clothing and other fields, it is obvious that New Oriental has experienced a "double reduction policy" After the blow, the search for a new way out has begun.
Finally, the "double reduction policy" to New Oriental is actually the biggest blow is the stock price, since the announcement of the "double reduction policy", New Oriental's share price has been continuing, from the past month, New Oriental's share price is also up and down, it is obvious that although New Oriental has achieved certain results by "finding another way", but the stock price has fallen a lot compared to before, which is also the most headache for New Oriental.
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There have been a lot of negative impacts, encountered unemployment, also encountered the phenomenon of layoffs, there have been many changes, can not be tutored, after the double reduction policy, the economic income situation is not very stable.
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Encountered economic changes, policy changes, employee changes, income changes and career changes. And New Oriental has encountered many problems, but I believe that New Oriental will definitely tide over the difficulties.
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Their business has decreased, their revenue has decreased, they have some layoffs, they have closed a lot of tutorial classes, their company is not particularly stable, and the impact of this policy on them is very large.
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The closure of business has reduced revenue, reduced some layoffs, closed many guidance classes, and the company's operation is not out of the ordinary, and this policy has a great impact on him.
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New Oriental can transform high school and quality education.
China's double reduction policy is mainly aimed at the compulsory education stage, and China's New Oriental Education Group is oriented to junior high schools and high schools. There is also university education, this double reduction measure is mainly aimed at the compulsory education stage, for primary and junior high schools, although the policy was released for a short time on the second day of New Oriental's **on**.
This time, New Oriental's stock price has also brought a certain negative social impact, but in fact, New Oriental's main orientation is not entirely the compulsory education counseling market. This policy adjustment has also caused some blows to some primary and secondary school tutoring institutions.
"Double reduction" refers to the need to effectively reduce the excessive homework burden and extracurricular training burden of students in the compulsory education stage.
In order to thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, effectively improve the level of school education, continue to standardize off-campus training (including online training and offline training), and effectively reduce the excessive homework burden and off-campus training burden of students in the compulsory education stage. On July 24, 2021, the General Office of the Communist Party of China and the General Office of the Communist Party of China issued the "Opinions on Further Reducing the Burden of Homework and Extracurricular Training for Students in the Compulsory Education Stage".
All localities and departments are required to conscientiously implement them in light of actual conditions. In August of the same year, the Office of the Education Steering Committee issued a special notice to report the progress of the implementation of the "double reduction" work in each province every half month.
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On August 24, it was reported that recently, the affiliated company of New Oriental Dayu Bookstore was fined 10,000 yuan for publishing false advertisements. Compared with the deep turmoil that New Oriental is experiencing, this small wave is really not news.
After the introduction of the "double reduction" policy, the ** value of the new Oriental Port evaporated by more than 200 billion yuan compared with half a year ago, falling by 90%, and this private educational institution, which has been established for nearly 28 years, is facing the largest business crisis in history. Although the proportion of K12 business revenue is lower than that of Good Future and Gaotu, New Oriental still receives the most attention and even the most rumors because of its star founder and the well-known "Chinese partner" entrepreneurial story in China.
The focus of his eyes was on Yu Minhong.
Yu Minhong is no stranger to crises. Judging from his past experience, he is not shy about telling the outside world about the business crises that New Oriental has encountered, and he will even give full play to his strengths as a teacher who is good at analyzing and summarizing problems, summarize the past crises of New Oriental, and present them in an orderly manner.
The public is well-known that in the era of the "troika", New Oriental encountered divergent partner management concepts; During the capital boom period, senior managers left one after another, and directly competed with New Oriental; In 2014, New Oriental fell into a two-year business crisis, and Yu Minhong gave a speech to analyze why New Oriental might die.
Judging from the latest actions, New Oriental is actively saving itself.
On August 6, New Oriental established the Beijing New Oriental Quality Education Growth Center, which is also the "Quality Parent Wisdom Hall" course released by the institution, which has aroused netizens' interest in the new one.
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New Oriental under the double reduction policy, several possibilities for transformation.
<> dear and dear, New Oriental Education & Technology Group is a company with a high reputation in China's education industry, and the introduction of the double reduction policy may have a certain impact on its business model and future development. The following are several transformation possibilities of New Oriental under the double reduction policy: 1. Transform online education.
Under the double reduction policy, colleges and universities avoid offering short-term lucrative training courses, which means that the traditional offline education model may be limited. New Oriental can accelerate the transformation of online education and strengthen the function of its first-class education platform to provide more complete first-class education services. 2 Transformation is highly refined.
New Oriental can adopt more highly refined education methods, such as personalized courses for different groups, more targeted teaching content and services, in order to better meet the needs of students and the market. 3. Optimize the business structure. New Oriental can optimize its product structure, reduce niche and inefficient businesses, integrate resources, invest in more efficient core businesses, and improve its competitive advantage.
4. Expand overseas markets. New Oriental can seize the opportunity of the national policy of "going out to the outside world" and accelerate the expansion of the international education market for the world. It would help to reduce dependence on domestic policies.
In short, under the double reduction policy, Xindong Leasing Dust can cope with the challenges of market competition through various ways such as transforming online education, refining education, optimizing business and expanding overseas markets. In the process of transformation, New Oriental needs to maintain keen market insight and rapid decision-making power to maintain its leading position and market competitiveness.
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Legal Analysis:1Respond to the call of the state and cooperate with the implementation of policies.
2.Be open and honest to get public support to the greatest extent.
3.Communicate in a timely manner to ensure the normal operation of the organization.
The law is based on the implicit knowledge: "Education Law of the People's Republic of China" Article 9 Citizens of the People's Republic of China have the right and obligation to receive education. Citizens enjoy equal educational opportunities in accordance with the law, regardless of ethnicity, race, gender, occupation, property status, religious belief, etc.
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Legal Analysis: New Oriental's stock price under the "double reduction" policy is significantly different from most companies, New Oriental has sufficient funds and abundant cash flow. Moody's believes that New Oriental's operating performance and credit metrics are likely to deteriorate significantly in the next 12 to 18 months, and therefore gives a negative outlook.
Moody's believes that the "double reduction" policy will cause New Oriental's business to decline, and even lead to an overall deterioration of its business model, daily operations, business expansion and financing ability.
Legal basis: Opinions on Further Reducing the Burden of Homework and Extracurricular Training for Students in the Compulsory Education Stage》 Article 13: Adhere to strict examination and approval bodies. All localities are no longer to approve new academic extracurricular training institutions for students in the compulsory education stage, and the unified registration section of existing academic training institutions is to be a non-profit institution.
The original record of online academic training has been reconstructed and changed to an approval system. Each province (autonomous region, directly governed municipality) should conduct a comprehensive investigation of online academic training establishments that have already been filed, and handle new approval formalities in accordance with standards. If the state god fails to pass the examination and approval, the original filing registration and Internet information service business license shall be cancelled.
Where do you want to go to this, it is recommended in Shanghai, Beijing and other cities called externalization, and the most important thing is that New Oriental can only teach you exam skills, if you really want to improve your English level, you still have to rely on your own.
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