Why did the popular New Oriental suffer from capital exit?

Today is July 1st, according to the latest news reports, the once smash hit New Oriental, encountered the capital exit, facing delisting, it stands to reason that the New Oriental has experienced years of accumulation of teachers and word of mouth, there are many solid audiences, and there will be more and more repeat customers, this kind of old educational institutions will have their own set of mature teaching system, the former New Oriental has also received rave reviews for a long time, and it should develop better and better in the future, so why is it now miserable to leave the capital?

Since last year, education and training institutions will widely put forward to order rectification, because the whole industry is full of chaos, and there are many illegal operations, so after the educational institutions are rectified, the scale of educational institutions in many cities has also been partially reduced, which is not conducive to the development of education and training institutionsFirst of all, the audience group has become smaller, the market is small, there is no fresh blood and vitality, and education and training institutions have naturally gone downhillAs a veteran education and training institution, New Oriental is also such an ending, and in the general environment, it is inevitable that New Oriental will encounter capital departure.

As mentioned earlier, New Oriental Education.

The training institution has been established for many years, and they have their own internal system, but the times are developing and progressing, and the old education method is no longer applicable, and New Oriental has repeatedly called the students ** in order to improve the renewal rate, which has caused the students' disgust and reportsThey are more focused on making money than improving their academic ability, so the development of New Oriental has completely deviated from the original intention, in addition, New Oriental internal staff competition is fierce, and internal corruption is also breedingWhen the employees of a company are not united, then it is also the time for him to delist.

That's all for me, I hope it helps you.

The reason for this situation is that New Oriental's main business is education and training, but because of the adjustment of policies, New Oriental has no way to continue to work hard in the education and training industry, so everyone does not look down on New Oriental.

1. Oriental selection is considered to be a clear stream in the live broadcast industry. For example, the main product in the live broadcast room is agricultural products, and there is no pit fee, no KPIs, and no paid promotion. Yu Minhong said that he is not in a hurry to make the live broadcast room bigger.

2, Dongfang Selection avoids talking about money, shows feelings everywhere, and is sought after by fans, but for the risk-averse market, live broadcast is not a stable track. "It is actually normal for each ** to cash out and leave the market. From a commercial standpoint, live streaming will skyrocket**, there are too many examples.

Once you put it into it, one day the car overturned and had an accident, and you died. Capital is smart.

3. Perhaps only by waiting for Dongfang to select and improve all aspects of live streaming and return to the stable state after becoming popular, can we more accurately judge whether it has really opened the second half of live broadcast e-commerce, and whether it really has greater imagination.

The main reason is that everyone is not optimistic about New Oriental, the development prospects of the enterprise are not optimistic, purely from the perspective of investment thinking, Tencent Morgan Stanley and other shareholders choose to explain the word is understandable, after all, in the environment of **education** down, capital is rare to get a chance to protect the capital, naturally to seize, but in the current situation of New Oriental, the old shareholders will leave the market immediately after the new shareholders will enter the market.

I don't think this company is going to go out of business anytime soon, because New Oriental has a very strong financial strength, and the wealth accumulated by this company is relatively large.

Although this company will not fail in the short term, I think this company will not develop very well in the long run, after all, the impact of this company is relatively large. In fact, many institutions are looking for transformation, and New Oriental has invested a lot of resources in transformation.

As of September 2021, there have been no closures. Develop.

New Oriental should not go out of business, he may find another way to set up some interest classes and training classes, and New Oriental still has a better school, and many people will learn some technology here.

New Oriental will go out of business, because now New Oriental is being inspected very badly, and many employees have left.

No, it is because this institution has particularly serious violations of laws and disciplines, and at the same time, it has also harmed the legitimate rights and interests of consumers and affected the education market.

It will not go bankrupt, because New Oriental has been constantly innovating and developing, and this company is also very good.

Because of the introduction of the "double reduction" policy, New Oriental is transforming to save itself.

The double reduction policy refers to reducing the pressure of students' schoolwork and reducing the pressure of students' off-campus training. This policy was heavily introduced in the summer of 2021, and many off-campus discipline training institutions announced their closure for a while, even if it was a large enterprise like New Oriental, it also suffered a heavy blow.

According to the data, since the start of the school year in September, New Oriental's trading volume has been in a sluggish state. At the executive meeting on September 17, Yu Minhong, the founder of New Oriental, had to announce that after the end of the autumn course, offline enrollment of primary and junior high school subject business will be stopped, and major cities will gradually close teaching sites.

New Oriental withdrew gloomily, and Yu Minhong sighed late at night: I won all the competitors, but I lost to the times!

Founded by Yu Minhong in 1993, New Oriental Education has gone through 27 years now, Yu Minhong is getting older, and New Oriental has grown from a small educational institution to a large education group today, which is a long but short time.

Today, 70% of traditional enterprises are in danger of going out of business! Notices of sublease can be seen everywhere in the shopping street. The product is not easy to sell, the profit is as thin as a knife, the management is scattered, the employee turnover is frequent, and so on.

Yu Hongmin's example illustrates a truth, the times create heroes! "Won the opponent and lost to the times! "What a helpless emotion!

Reasons for the transformation of New Oriental:

1. The popularity of Oriental Selection can feed back New Oriental's education business, and it can also double New Oriental's stock price, but New Oriental's main business is still education.

2. The "double reduction policy" has liberated the lives of students and parents, but at the same time, the make-up institutions that have been developing in the society for many years have ushered in a cold winter. The same is true for New Oriental, which was forced to transform, and some teachers switched to the live broadcast industry, attracting many parents and students.

New Oriental did not go out of business.

He is a typical example of capital operation, the target of this double reduction, and the source of parents' anxiety. Now that academic training institutions have become non-profit organizations, there is no possibility for them to make money, so they don't do K9 business anymore, they can't do primary and secondary school subject education, and now they have begun to transform and turn to art and sports training.

New Oriental is a comprehensive education school.

Headquartered in Zhongguancun, Haidian District, Beijing, China, it is a comprehensive education group and an education and training group. The company's business includes foreign language training, primary and secondary school basic education, preschool education, ** education, overseas consulting, book publishing and other fields. The company was listed on the New York ** Stock Exchange in 2006 and is the first educational institution in Chinese mainland to be listed in the United States.

As of April 2, 2021, it has been two years since the listing of New Oriental**, and in the past two years, New Oriental has gone from stable profits before listing to losses. At the beginning of the year, it was released a huge loss financial report, and it was recently revealed that Hong Kong stocks fell by 9%, and after two years of listing, the stock price fell from the highest Hong Kong dollar to the current Hong Kong dollar.

Two years ago, Yu Minhong declared at the New Oriental ** launch celebration dinner, "We not only want to participate in China's education, we also want to have a place at the main table." Not only to occupy a place at the main table, New Oriental Education, New Oriental, we must sit in the chief of Chinese education. ”

Yu Minhong denied "withdrawing from New Oriental", what is the current situation of New Oriental? In fact, at this time, it seems that there is something wrong with evaluating Yu Minhong's personality and doubting his character, and he is suspected of falling into the ground? However, since everyone is talking, I might as well come up and join in the fun and say a few words about him!

Yu Minhong's remarks at a public speech that "the depravity of women has led to the depravity of the whole country"! In fact, in order to shirk their historical responsibilities and safeguard the interests of male power, the scholars and doctors under the old feudal system told one big lie after another about history, which was not Yu Minhong's personal initiative. Besides, Yu Minhong doesn't have that much courage and ability?

At best, Yu Minhong only pointed out some undesirable phenomena in society! Because of witnessing some facts, combined with the current education situation, I finally couldn't hold back my emotions and felt it!

As an experienced educator, Yu Minhong sees the problem more thoroughly, can seize the opportunity in time, analyze the essence of the problem, and expose it to the public, perhaps this is the difference between the concept of education and ours, and it is also the insight and thinking ability that a successful educator must have!

Yu Minhong's remarks were not wrong at the beginning, but in the end, the wrong apology caused some people to make wrong judgments, which was the real cause and fuse for the expansion of this incident? The rise and fall of the country is the responsibility of the husband! What's more, how can a competent educator sit idly by and turn a blind eye?

Education has always been all-encompassing, involving all aspects, involving the national economy and people's livelihood, national interests and national rejuvenation!

Facts have proved that some of Yu Minhong's remarks are indeed somewhat fallacious and ill-considered. But this should not be a reason for a comprehensive crackdown, let alone the object of public revival? Yu Minhong is talking about education, while some people are emphasizing human rights!

The gap between the two is too big, and it is simply incompatible. But we still hope that for the vigorous development of China's education, please be more tolerant and understanding!

After the national education department issued a policy of double reduction under the compulsory education system, many off-campus compulsory education training institutions have almost been dealt a fatal blow. As we all know, under the compulsory education system, the advancement rate of higher education in China is increasing year by year, and the number of college graduates is rising every year, and under the influence of the epidemic, the overall employment environment is not optimistic, but the number of fresh graduates every year is increasing. The education and training industry was almost a hot industry before the introduction of the double reduction policy.

As the leader of the education and training industry, New Oriental Group, has been hit by a certain blow under the double reduction policy, some internal employees said that the company began to lay off some employees after the introduction of the double reduction, and even cut many departments, New Oriental started directly with English training in the early years, and has been successfully listed, under this blow, it is almost an impact on the income of New Oriental's main business. <>

When Yu Hongmin founded New Oriental in 1993, he was a leader in the education and training industry, and over the years, New Oriental has expanded from English training to various disciplines. <>

The country's current double reduction policy for compulsory education is actually only for primary and junior high schools. For high school, there is no direct restriction on university education and training, coupled with the direct rise in the number of graduate students every year, New Oriental also directly takes into account the transformation of the business, and focuses on the central point of high school, college students' English level four or six, above the postgraduate entrance examination, New Oriental's key advantage is mainly in English training, the current training market of four or six levels is also hot with the increase in the number of college students over the years, so New Oriental is still not directly in a deadlock. And Yu Hongmin denied the news that he was about to withdraw from New Oriental, which shows that the rumors are not true.

New Oriental has made a new attempt before this, the new company's business scope, including Internet live broadcast services, stationery sales, sales of agricultural products, etc., and last year, New Oriental also opened the live broadcast model, announcing that New Oriental is about to become a large-scale agricultural platform, and hundreds of teachers will carry out live broadcast to help the development of China's agricultural industry.

The current situation is not good at all, because the country is now vigorously cracking down on education and training institutions, resulting in many online educational institutions not being able to operate normally, but Yu Minhong said that he will take the pulse in the general direction.

The current situation of New Oriental is not very good, and I personally feel that the war epidemic has a lot to do with the country's prohibition of training institutions.

Yu Minhong denied "withdrawing from New Oriental", New Oriental since the double reduction policy, there is no previous "brilliance", several transformation failures, Yu Minhong took the teachers into the live broadcast industry, however, due to lack of experience, Yu Minhong and his team are very difficult in the field of live broadcasting, Yu Minhong has a sense of exhaustion several times, it can be seen that he is very confused about where the future of New Oriental is!

The live broadcast has never been able to open the situation, whether to stick to it or not, maybe it's time for Yu Minhong to make a choice! In fact, New Oriental should not be transformed across industries, New Oriental is doing subject training, and it is the education industry! In this way, under the double reduction policy, subject training can not continue, Yu Minhong can do preschool education, early education, Yu Minhong must have experience in this regard, even if the team has no experience, as a teacher with strong learning ability, it will be much easier to quickly enter the state!

In this way, Yu Minhong's transformation still chose the wrong path, I think how many netizens shouted in the air that they hoped that Yu Minhong would do the preschool education and childcare industry, I don't know why Yu Minhong directly gave up this choice!

foreign markets. There has been news that Yu Minhong is about to go abroad to open a Chinese training course, and will soon conduct subject education training abroad! I have to say that this idea is still very good, if Yu Minhong quickly opens up the situation abroad, then, New Oriental may rise against the trend and once again have some achievements and achievements!

As the strongest in the subject category, it is a kind of advanced idea to seize the foreign market first! Especially in South Korea, Japan and other countries, the development of off-campus training courses in these countries is in full swing, New Oriental might as well give it a try!

A crisis is a turning point.

As the saying goes: "A crisis is a turning point", although New Oriental said that the current situation is not optimistic, but New Oriental has "capital", after all, the brand of New Oriental is well-known! In this way, as long as New Oriental finds the right way as soon as possible and persists in doing it, it will definitely usher in the "spring" of development!

Yu Minhong denied "withdrawing from New Oriental", what do you think about this?