New Oriental s recall teacher to be the anchor has sparked heated discussions, what are the positi

New Oriental's "recall" teacher to be an anchor has sparked heated discussions, and the positions opened this time include sales operation manager, anchor and other positions. Because the teacher hadn't tried it before, there's a good chance they'd feel uncomfortable. But when they see their colleagues succeed in the transformation, they gain more self-confidence.

Many people have now found a new job and may return to New Oriental in the future, but are not particularly interested in these positions. <>

New Oriental called this plan the homing plan, which can reflect New Oriental's care and care for each teacher, and everyone has felt their feelings. But does a small live broadcast room really need so many anchors? Because the teacher used to lead several classes by one person, due to the relatively large class size of New Oriental, it is recruiting new teachers almost every year.

If they are all allowed to go back, whether they will be able to resume their previous treatment, and whether the teacher needs to be trained in advance, are all questions that need to be considered. I believe that the person in charge knows everyone's concerns, but if anyone is interested, New Oriental is always welcome. <>

Through the positions they provide, it can be seen that there is a direct connection with Dongfang Selection. With his unique live broadcast style, Dong Yuhui has successfully become everyone's new trustworthy anchor. But not everyone is as able to mobilize the emotions of the audience and pull the distance between them and the audience like him.

Many people tend to panic when facing the camera, so this consideration leaves a lot to be desired. <>

You can observe the more famous live bloggers, and you will find that they will have 5 or 6 anchors in each show. The content of each streamer's live broadcast is different, so that the work is better distributed. At the same time, they will also participate in the selection of products in advance, conduct research, and see if it is suitable for promotion in the live broadcast room.

At the same time, the number of people in the whole team is relatively small, and because they work together for a long time, they will cooperate more tacitly, but these tasks face great challenges.

English teachers, math teachers, Chinese teachers, job operations, anchors, and photographers all need to be recruited.

The positions opened this time are the positions of some anchors and teachers, and the impact of this recall of teachers on the brand benefits of New Oriental is also very positive, and it is more conducive to the subsequent development and progress of these brand companies.

From teacher to anchor, New Oriental did the right thing:

1. Give content value to the commercial act of live streaming.

His subversive change lies in giving content value to the commercial act of live streaming. The live broadcast is just a means to bring goods, but Dong's live broadcast itself has become a content with deep value, and the goods it sells have become the carrier of content and the lead of feelings.

In his live broadcast room, there is no vegetable market-style hustle and bustle, and there is no rendering of product functions. He doesn't talk about the issues that consumers are most concerned about, such as how much money, what gifts to give, how to get coupons, and when to deliver them. Most of his explanations have nothing to do with selling goods.

2. Bilingual delivery.

Bilingual delivery has made Dongfang Selection's popularity rise, and a short ** of less than two minutes about Dong Yuhui's bilingual live broadcast made Dongfang Selection one of the top live broadcasts on Douyin in less than a week. Although Yu Minhong said that the boom of Dongfang Selection "may be a momentary excitement", he still "hopes to bring another different kind of live broadcast culture to the live broadcast field in addition to buying, buying, buying." ”

3. Inspirational and very positive.

Watching their live broadcasts feels very inspirational and very positive, and I yearn for them. A netizen said. If it weren't for Dong Yuhui, netizens might never associate it with "the mother's hand, the father's sad face, and the old man's heart looking forward to the wanderer's home"; Nor does ham be considered "the taste of the wind, the taste of salt, the magic of nature and the salting of time".

Dong Yuhui once said in the live broadcast room, "I think as long as everyone is willing to listen, relax and be comfortable here, listen to something useful, or a little funny joke, and listen to a sentence or two of useless English, you are willing to stay, you just stop here." I don't deliberately say that you have to buy things, because you have to spend wisely. ”

4. Knowledge accumulation and witty words.

With the accumulation of multidisciplinary knowledge and the hardcore expression ability of Huaida witty words, he is out of the circle. When selling the Encyclopedia of Flora and Fauna, he was full of poetry: "Everything has its own aesthetics, and if there is only one aesthetics, then there is no beauty in the world." ”

When selling rice, he talks about the history of crops: "About 10,000 years ago, the Crescent Wetlands, which is now the Valley of the Two Rivers and Egypt, where Euphrates Tigris, were domesticated by humans. ”

5. Do not sell low-priced agricultural products for profit.

Farmers themselves are a profession that is not liked by young people, and if the profits of agricultural products are still low, then fewer and fewer people will choose to be farmers. Therefore, he doesn't want to lower the ** for his own KPI, and the pure lead vertical hurts the interests of farmers.

A box of apples is not too expensive, but if you can sell a thousand boxes a night through live streaming, then it is also a lot of income for farmers. The box of apples you buy is likely to help a child go to school or help an elderly person see a doctor. As soon as this statement came out, New Oriental's agricultural products were sold out, and they couldn't grab it.

He was genuinely considerate of the peasants.