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The reasons for the closure of traditional florists may include the following:
1.Fierce competition: With the development of e-commerce, many flower shops are facing dual competitive pressure from both online and offline. Online florists have the best advantages and a more convenient shopping experience, while offline florists are under pressure from rent, labor costs, etc.
2.Poor management: Traditional florists may have some problems in management, such as inventory backlog, capital turnover difficulties, customer loss, etc., which may affect the survival and development of florists.
3.Lack of product innovation: If the florist's products lack characteristics and innovation to meet the diverse needs of consumers, it may cause consumers to gradually reduce their interest in the florist, resulting in a decline in sales.
4.Improper cost control: If the procurement cost of the flower shop is too high, the personnel cost is too high, the rent is too high, etc., it will lead to the difficulty of the flower shop's operation.
5.Poor management: If the florist's income is not enough to cover expenses, it will face financial crisis and may even lead to closure.
6.Chain problems: If there is a problem in the flower shop's chain, if you can't get the products or materials you need in time, it will affect the operation of the flower shop.
7.Shortage of management talents: The lack of management talents may lead to the inability of florists to carry out effective management and operations.
8.Changes in consumer demand: Changes in consumer demand, such as a decrease in demand for flowers and an increase in demand for green plants, will have an impact on the operation of florists.
9.The impact of the epidemic: The impact of the epidemic on the flower shop industry is also relatively large, and many flower shops have unfortunately closed down in this epidemic.
10.Improper online marketing: If the florist's online marketing strategy is not proper and cannot attract consumers, it will lead to the florist's low visibility and declining sales.
In general, the reasons for the closure of traditional flower shops are varied, including both internal management issues and external environmental pressures. Therefore, in order to survive and thrive in today's market environment, florists need to find their own business model and improve their management level and marketing capabilities to adapt to the changing market demand.
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This is an advertorial about the opening of my flower shop, I hope it will be useful to you. An online flower shop in Changchun has recently had a booming business, and has become a new choice for fashionable people to buy and send flowers, overshadowing traditional flower shops and sharing a large part of the flower industry. At present, the network flower shop is mixed, why is such an unknown local flower shop so popular, after understanding, the flower shop is called Changchun Witt network flower shop, is the first network flower shop in Changchun, the business strategy is unique and innovative:
First of all, this is the first online flower shop in Changchun, it is convenient and fast to buy and send flowers, buyers only need to place an order online, confirm the time and place of delivery, and the flower shop will deliver the flowers to the recipient in time according to the customer's requirements. Secondly, the flower shop shopkeeper is a college student who has just graduated, and the members are all college students in the garden art school. Again, the store adopts the sales method of scheduled distribution, according to the daily order summary data, directly place orders to the Kunming flower base, and the flowers are airlifted to Changchun in the early morning of the next day, which can ensure the absolute freshness of the flowers. Through the introduction of the flower shop shopkeeper, it is not difficult to understand why the flower shop is so hot and the business is in full swing.
The joy of the lady who received the flowers was even more overflowing!
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1. The business model is not suitable for the market.
With the development of the Internet in Wangzhou, e-commerce platforms have become the main way for modern people to shop, and traditional physical flower shops are difficult to compete with e-commerce platforms. Many flower shops failed to transform in time, resulting in a continuous decline in sales and eventually closed down.
2. The ** war cannot be sustained.
In order to attract customers, some Hua Lao Juan stores have adopted a low-price strategy. However, the low-price strategy will soon trigger other florists to follow suit, and eventually evolve into a ** war. Once the war starts, in addition to the relatively low flower shops that can increase the sales of the tomb and resell, other flower shops will suffer losses, which will also lead to closure over time.
3. Lack of featured products.
Modern consumers want to buy more than just ordinary flowers, they want to see creative and novel flower products. If a florist's products lack character and make it difficult to catch the attention of customers, sales will also suffer.
4. The quality of service has declined.
The quality of service provided by florists determines their survival and development to a certain extent. If the quality of service deteriorates, the reputation and return rate of customers will also be affected, leading to a decline in sales and eventually closure.
5. Poor management.
Poor management is often a significant factor in the closure of florists. For example, the operator's lack of market analysis and ability, inflexible adjustment of business plans, or internal personnel disputes and management chaos in the flower shop may lead to the closure of the flower shop.
6. Excessive rent pressure.
For many florists, rents account for a large proportion, and if the rent pressure is too high, it will be difficult for the florist to sustain itself. In order to cope with the rent pressure, some flower shops have adopted cost-saving methods such as reducing staff and reducing the area, but it will be difficult to sustain themselves in the long run.
7. Poor procurement channels.
Florists need stable flowers**, if the procurement channels are not good and the quality is unstable, it will not only affect the quality of the product, but also affect the reputation of the florist in the market, which will lead to customer loss and sales decline.
8. The delivery service is not considerate.
Many florists provide delivery services, if the delivery service is not thoughtful and unpunctual, it will affect the customer's satisfaction with the florist, which may lead to customers giving up the purchase, or even complaining and returning, resulting in the loss of the florist.
9. Fierce market competition.
The business route of the flower shop is similar, and the market competition is large. In order to gain a foothold in the highly competitive market, florists must provide better services, better products, and more reasonable products, if they cannot occupy market share, they will lose in the market competition.
10. Influence of external factors.
The operation of a florist is affected by many external factors, such as natural disasters, policy changes, economic recession, etc. These factors are out of your control, but they can have a negative impact on the florist at some point in time, eventually leading to the closure of the florist.
Summary. There are many reasons for the closure of flower shops, and operators need to pay attention to product diversity, specialization and service improvement in their daily operations; At the same time, it is necessary to strengthen management, optimize business models, reduce costs, and improve competitiveness, so as to obtain opportunities for survival and development in market competition, and over time, the threat will be more prominent and more challenging.
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Hello dear. It is not recommended to open a flower shop Reasons: 1. There is a lot of competition pressure It is said that every girl wants to open a flower shop, and in the past two years, flower shops have sprung up in the city.
The situation of three flower shops on a road, I don't know if you have seen it, customers have room to choose to shop around, unless your floral level is very high, otherwise you can only fight the first battle, the two tigers will have a defeat, either you Yanqiguan or I pass. 2. Rent is expensive, housing prices are rising every year, and rent is not to be outdone. If you look at it a little, you have to get forty or fifty thousand yuan a year, not to mention the investment in a high-end flower shop.
3. Although we all say that people's income has increased and their living standards have improved, and they should have spare money to consume some non-necessities such as flowers, but housing prices have also increased, and prices have also increased. 4. The impact of e-commerce is great, and there are too many flower e-commerce companies now, high-end and low-end, all of which are invested by capitalists, and ordinary flower shop owners cannot compete at all. roseonly 100 yuan a rose, the average flower shop can't sell this**, take a little time 99 four bouquets of monthly subscription, if the flower shop also follows, it will soon drag you down.
5. Floral art study is expensive Some time ago, I met a flower friend, she wanted to study abroad, it cost more than 20,000 yuan to go to Japan, and more than 40,000 yuan to go to Europe, which does not include travel expenses. How much money can an ordinary small flower shop have in a year, tens of thousands of yuan in rent plus tens of thousands of yuan in study tours, this year is in vain. If you don't have money to study, is it just waiting for business to come to your door in the flower shop, of course not, no matter what we do, we need to improve our own level at any time, and the flower shop is also, if you want to stand out, it is not how good your flower shop is, but how beautiful your floral works are.
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Summary. There is a word called keeping pace with the times, floral design must look forward, the traditional bouquet packaging has been slowly eliminated by everyone (such as the stacking of paper), to keep the latest floral fashion trends. 4. Consider the risks and benefits of opening a flower shop.
Hello, the flower shop can't continue, you can add new tricks to the flower shop, so that the flower shop becomes a place for consumers to relax, relax, make friends, learn, and feel more beautiful lifestyles, which is the trend of the flower shop format to glow with new vitality. At the same time, marketing campaigns that cater to business trends can also help the florist format increase its profitability. Hope it helps!
What you need to do if your florist business is successful.
There is a word called keeping pace with the times, floral design must look forward, the traditional bouquet packaging has been slowly eliminated by everyone (such as the stacking of paper), to keep the latest floral fashion trends. 4. Consider the risks and benefits of opening a flower shop.
You don't have to work 9 to 5 when you start your own florist, but you'll be more constrained, so be prepared to wake up early and stay up late every day. If you want to hire any employees, you need to make sure that they are well-trained. Customer service is essential if you want to run a successful florist.
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The most important thing is the problem of face, if you lower the **, it may be a little unbearable.
Things do not turn out the way you want. You're only suitable for starting a business.