Everyone comes to cheer for the seasoning industry, the industry or the dairy industry, which has be

Qianzhan Network "2014-2018 China Dairy Industry Market Demand and Investment Strategic Planning Analysis Report" From the perspective of China's per capita dairy consumption, China's dairy consumption is far from reaching saturation. According to the survey of the Prospective Industry Research Institute, China's per capita dairy consumption in 2011 was about kilograms, which was only about 1.4 of the world average; There is a huge gap with other major dairy consumers such as India, the United States and Europe. Even in Japan and South Korea, where eating habits are relatively similar, the per capita consumption is about twice that of China; Other developing countries, such as Brazil, South Africa and Mexico, consume about three times as much per capita as ours.

Obviously, China's per capita consumption of dairy products is low, and the market space for dairy products in China is still huge. Especially in rural markets, per capita consumption of dairy products in rural areas is less than half of that in urban areas. In the future, with the implementation of the income doubling plan, the increase in per capita consumption in rural areas will be more obvious.

By referring to the changes in per capita consumption during the transition period of the dairy industry in Japan and South Korea, Ouyang Xinzhou of the Prospective Industry Research Institute believes that as China's dairy industry becomes more standardized and consumer confidence rebounds, the per capita consumption of dairy products in China's cities and towns will rise to about 35 kg in the same period in Japan and South Korea during the transition period, compared with the current 22 kg, which means that China's urban per capita dairy consumption will have 50% growth space.

I don't know how powerful you are now, let me tell you my opinion:

The quality of the seasoning industry is now uneven. In this industry, if you are engaged in wholesale, you will not only choose condiments, but also dry goods. I estimate that the start-up capital is around 300,000, and there are uncertain factors such as liquidity.

After a turmoil in the dairy industry last year, the quality of the dairy industry has a good look under the supervision of the relevant departments, but now the people are still cautious. You don't know if it's water milk or milk powder, if it's water milk, it must be wholesale, and milk powder is too single.

My suggestion is that you can choose a store that specializes in milk powder, you can choose more brands, which also comes with products for pregnant women and infants, which is equivalent to the shape of a baby product store. Can be considered. The start-up capital is around 8-100,000 yuan.

Needless to say? Of course, when I go to a large enterprise, I learn a lot of things, on the one hand, I know professionally, and on the other hand, I learn how to manage the enterprise and how to do it in all aspects. This is an experience that you can't buy anything.

Hey, that's still a question. The dairy industry, of course.

Another advantage of condiments is that the unit price is not high, and it is obvious that this industry can resist various cyclical changes.

And this unit price is not high, and there is another advantage, that is, consumers are very insensitive to ** changes.

"Oil, salt, sauce and vinegar" has risen by a few cents, and basically no one will pay attention to it, and these few cents, compared to the ** of a few dollars, is not a small percentage.

Therefore, from the perspective of the industry, condiments have natural advantages, which are not only just needed, but also insensitive to consumers and large demand.

If a listed company wants to increase its performance, there are only three ways:

1) Volume increase and price increase: used to quickly seize market share, mostly in new industries.

2) Volume and price rise: mostly appear in the industry leader, its brand effect is enough to support the low-end competition method of fighting the first war, coupled with the Matthew effect volume, can be described as the best growth model. Moutai is so good because he can ignore market factors, and the volume and price rise together.

3) The volume does not increase the price increase: it mostly appears in the market saturation stage, and there are not many incremental customers, so you can only rely on price increases to survive.

Obviously, the increase in volume and price is definitely the best way, and it is also the most worthy company to invest in, Moutai can theoretically achieve sustainable price increase and volume, Haitian is definitely in the second stage now, but can Haitian really increase the price and volume in a sustainable manner?

2.$Haitian Flavor (SH603288)$ The reason for the recent surge.

Time came to the Spring Festival last year, the new crown epidemic swept in, and the black swan fluttered its wings and flew out. The capital market was shocked, and the Shanghai Stock Exchange exceeded 7% on the first day of the year, and the U.S. stock market staged an epic eight "melting" (broken) eight shames. Global funds are seeking safe havens.

The impact of the epidemic on the income of most industries is definitely very large, and the industries that can avoid the impact of the epidemic are very limited, and condiments happen to be one of them.

Restaurants are closed, and if you stay at home during the epidemic, the number of times you cook will always increase, so the consumption of condiments will definitely increase.

And as long as your restaurant resumes work later, the condiments in the early stage have long passed the shelf life, and they will definitely have to be newly purchased at that time, so there is no risk of overstocking. As of today, Haitian has a market value of more than 600 billion, which is almost equal to two Vanke A, and the price-earnings ratio is as high as 100 times.

Theoretically, to maintain such a high price-earnings ratio, it is necessary to maintain rapid growth, so can Haitian Flavor really do it?

The "Analysis Report on Market Demand and Investment Strategic Planning of China's Condiment Industry" released by Qianzhan Network pointed out.

Condiments are the largest proportion of food additives, and the development of its industry is not only related to the improvement of national living standards, but also related to the healthy development of China's food industry.

Due to the low technical threshold and low entry threshold of the condiment industry, both individual, collective and joint ventures have increased. In the narrow living space, some condiment companies compete with each other to reduce prices and fight a big war, resulting in even more meager profits from seasoning products that have little effect.

What's more, in order to get a spoonful of leftovers, or cut corners, reduce quality, or shoddy, shoddy, counterfeit and shoddy are rampant, which not only causes serious disorder in market competition, but also makes the profits and grades of seasoning products extremely reduced, and it is difficult for enterprises to create quality benefits.

At present, the condiment industry presents a business format of "princes are divided, and the region is king". With the deepening of reform and opening up and the development of market economy, although some enterprises have gradually developed into regional brands, products have radiated to some of the nearby markets outside the province, but there are not many enterprises with scale effect and strong brands. As a result, the condiment industry is recognized as one of the few industries that has not yet completed market consolidation.

According to the data of the data monitoring center of the prospective industry research institute, the sales volume of the seasoning industry in 2011 was 100 million yuan, with a total of 921 enterprises, and the market concentration of the top ten enterprises was only. As the largest soy sauce condiment manufacturer in China, Haitian's sales revenue only accounts for about 4% of the national condiment sales revenue; Kikkoman, Japan's largest soy sauce company, produces 400,000 tons of soy sauce per year, accounting for about 1 4 of Japan's national output, and the second to fifth places account for 1 4.

From the perspective of the demand for condiments, the demand for condiments is mainly in the catering industry, food processing industry and home kitchens. Among them, the rapid development of the catering industry has a great role in driving the development of the condiment industry.

According to a rough estimate of the international proportion, the sales of condiments in China's catering channels are 150 billion yuan, and the proportion of condiments in them is breaking through the critical point of 10%, that is, for every 10 yuan consumed in the catering industry, 1 yuan is used for condiment consumption. The industry's "small products, big market" pattern is taking shape.

From 2001 to 2011, the sales of the condiment industry soared from 100 million yuan to 100 million yuan, with a compound annual growth rate of 50%. There is information that the annual turnover of condiments in the world can account for about 10% of the sales of the food industry, and in 2010, the total output value of China's food industry was one trillion yuan, of which the sales revenue of the condiment industry only accounted for, if it can reach 10% of the sales of the food industry, the market of condiments will reach 631 billion yuan, which is about 4 times the capacity of the current condiment market, so the future growth space of the condiment market is huge.

Yes, now everyone's requirements for food quality are getting higher and higher, and research and development is becoming more and more important, which is inseparable from good food ingredients.

People's requirements for the color and flavor of food are getting higher, and ingredients and additives are definitely indispensable!