Are there any brands that are very famous, but the products are almost all OEM enterprises?

Are there any brands that are very famous, but the products are almost all OEM enterprises?

In the highly competitive business world, many brands rely on their fame and advertising to attract consumers' attention. There are some brands that have a reputation but their products are actually almost exclusively OEM. These companies work with manufacturers to put their brand logos on the products they produce in order to achieve higher profits and visibility.

Below I will introduce a few such companies from the perspective of different industries.

Let's take a look at the electronics sector. Apple is a prime example. Although Apple enjoys great popularity and reputation around the world, in reality, their products are not entirely produced by themselves.

Apple has partnered with manufacturers such as Foxconn to set up factories in places like China to produce their products. These manufacturers are responsible for production, assembly, and packaging, as well as affixing the Apple brand logo to the products.

Another example is the fashion industry. A similar situation exists for many internationally renowned clothing brands. For example, Zara is a brand known for its fast fashion, but in reality their products are almost exclusively white-labeled.

Zara works with various manufacturers to set up factories around the world to produce their garments. These manufacturers produce according to the design and requirements of ZARA and affix the ZARA brand logo to the garments.

There are many similar businesses in the food and beverage industry. For example, Starbucks is a globally known coffee chain brand, but they don't actually produce coffee beans. Starbucks works with individual coffee merchants to provide coffee beverages through beans provided by partners.

These vendors bake and package according to Starbucks' requirements and affix the Starbucks brand logo to their products.

Although these companies' products are almost exclusively branded, they are still able to attract consumers and succeed through their unique brand image, market positioning, and marketing strategies. Consumers often buy these products because of their recognition and trust in the brand, and pay less attention to their production process.

Although there are some brands that are well-known in the market, in reality their products are almost exclusively OEM. These companies work with manufacturers to put their brand logos on the products they produce in order to achieve higher profits and visibility. Whether it's electronics, fashion, or food and beverage, such businesses exist.

This does not affect the trust and loyalty of consumers to these brands, as they are more concerned about brand image and product quality.

Antarctica. It's been discontinued a long time ago, so sell a listing now.

Woodpecker. Only these two are known.

OEM trademarks include Antarctic people, jade, Arctic velvet, Hengyuanxiang, Renhe Pharmaceutical. 1. Antarctic peopleFounded in 1998, Antarctic people are one of the earliest underwear companies in China. At the beginning of its establishment, Antarctic people created their own brand with high-quality products, and at their peak, they also invited popular stars to endorse them, such as Andy Lau, Ge You, Yuan Yuyi, etc.

Second, it is one of the famous underwear brands in China. Founded in 1996, the main business is thermal underwear. In the field of thermal insulation, it started early, ***.

In just one year since its establishment, it has achieved sales of 280,000 sets of thermal underwear. In 1999, that number rose to 3 million units. 3. Arctic VelvetArctic Velvet is also one of the important leading brands in China's thermal underwear industry.

Founded in 1998, it occupies the market with high quality and low price. After the Pinzen Bu brand was launched, Arctic Velvet did not continue to do things in a down-to-earth manner, reduce the production ratio of our products, and earn trademark licensing fees. Four.

Hengyuanxiang, formerly known as Hengyuanxiang, the light of domestic products, was founded in 1927 and was a veritable time-honored brand before the founding of New China. It is mainly engaged in household products and clothing, especially cashmere products. Sponsorship of the 2008 Beijing Olympic Games, "Hengyuanxiang, Yang Yang", the simple but direct advertising slogan is unforgettable.

5. Renhe PharmaceuticalRenhe Pharmaceutical's Gynyanjie, Youkadan, and Shining are all well-known products, and stars such as Jay Chou and Song Dandan have endorsed their products. It's that so many pharmaceutical companies with well-known products are doing OEM, and the OEM people are all small pharmaceutical companies. The pharmaceutical industry is an industry that tests the strength of manufacturers in three aspects, which is related to the life and health of the people, and there is no room for mistakes.

Summary. Hello, glad to answer for you. Here is a workplace teacher, professionally answering all kinds of workplace questions.

This question is a word. If you have your own trademark, you can find a manufacturer to OEM and sell it yourself. If there is authorization from other brands, it can also be produced and sold.

Hope it helps, thanks.

Is it possible to OEM production and sales with a brand?

Hello, glad to answer for you. Here is a workplace teacher, professionally answering all kinds of workplace questions. This question Liang Liang rang said.

If you have your own trademark, you can find a manufacturer to OEM and sell it yourself. If there are other brands authorized, the key hall can also be produced and sold by the rubber bureau. Hope it helps, thanks.

Hello, glad to answer for you. Here is a workplace teacher, professionally answering all kinds of workplace questions. This question Liang Liang rang said.

If you have your own trademark, you can find a manufacturer to OEM and sell it yourself. If there are other brands authorized, the key hall can also be produced and sold by the rubber bureau. Hope it helps, thanks.

Is it necessary to have a production and sales license?

Is it necessary to have a production and sales license?

That's right. Are there two certificates for production and sales?

Are there two certificates for production and sales?

Production license and business license.

Is it necessary to have a company.

Is it necessary to have a company.

As long as the production is carried out, a registered company is required.

Otherwise, there is no trademark.

Class 28 has been successfully registered and is an individual application.

Class 28 has been successfully registered and is an individual application.

Well. It's okay to sign up.

Categories: Life >> common sense of life.

Problem description: Why do I often hear words on TV that "it is a well-known brand in China" and so on, what is called a brand-name product?

Analysis: A famous brand refers to a well-known brand, which usually has the following elements:

1) a high level of awareness among the relevant public;

2) the brand lasts for a long time;

3) The duration of brand promotion is long, the degree is high, and the number of places is wide;

4) It has been protected as a famous trademark or well-known trademark;

5) has become a registered trademark;

6) Other factors.

Four misunderstandings about the understanding of famous brands:

The first is to equate brand-name products with brand-name brands.

No matter how good a brand-name product is, there is a time when it becomes obsolete, because most products have a life cycle; However, the older the brand, the more valuable it is, and the brand is a symbol. Enterprises should strive to create brands, not products.

The second is to equate local famous products with famous brands. For example, "Peking duck" is not a famous brand, but a local famous local specialty, it has no trademark, trade name, just a product, anyone can apply; And "Quanjude" is a famous brand and business name, which is unique.

The third is to one-sidedly emphasize the popularity of famous brands, while ignoring the trust and reputation of famous brands.

In 1998, Qinchi Distillery won the first TV advertising standard with 320 million yuan, but the final failure showed that Qinchi only considered the popularity of the product, and ignored its trust and reputation, because the local liquor production was far from enough, and Qinchi had to blend a large amount of liquor from Sichuan.

Fourth, it is one-sided that small and medium-sized enterprises cannot engage in famous brands.

Famous brands are also a process of constant elimination, and it is dynamic. When Haier started to engage in famous brands in 1985, it was only a small enterprise with a loss of 1.47 million yuan, but Zhang Ruimin smashed the brand by "smashing the refrigerator and returning from the past", which improved its popularity, trust and reputation, which was a smart move to create a famous brand.