The difference between a specialty store and a franchise store Which will have a better reputation f

Specialty stores and specialty stores are two types of stores that are easy to confuse, so what exactly is the difference between a franchise store and a specialty store? In fact, the difference between a franchise store and a specialty store is relatively obvious. 1. A specialty store is a store with a brand authorization letter from an enterprise, and a franchise store is a store that operates two or more brands under the same category.

2. The products sold in the store are all the products under the authorized brand, and the franchise store has no clear regulations. 3. The store is a corporate legal person officially authorized by the company, and the franchise store is only a corporate legal person registered in Chinese mainland, and the above is the difference between the franchise store and the franchise store.

It is recommended that the specialty store be better.

What is the difference between Tmall***, specialty stores, and franchise stores! Deeply cultivated for 10 years** The seller told you.

Specialty stores andSpecialty storesThe differences are as follows.

1. Different definitions.

Specialty store: the enterprise holds a formal brand authorization letter.

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The store that opens the brand is called a brand store.

Franchise store: The enterprise operates multiple (at least two) brands under the same level category, and such stores are called franchised stores.

Second, the business entities are different.

Specialty store: A corporate legal person duly authorized by the owner or company of the brand.

Franchise store: A corporate legal person registered in Chinese mainland.

Third, the scope of business is different.

Specialty Stores: Licensed Brands.

All products in the same category below.

Specialty stores do not have a clear specification.

Fourth, the difference in brand qualifications.

Specialty store: A trademark registration certificate issued by the State Trademark Administration issued by the brand owner.

A formal authorization letter issued by the brand owner provided by the applicant to open a store, which must be free of geographical restrictions and valid no earlier than December 31, 2015. If the brand owner is an individual, an ID card is also required.

A photocopy and sign the power of attorney.

Franchise stores: private label and other people's brands.

Specialty stores, also known as franchised stores, authorized dealers, also known as licensees. The differences between the two are as follows:

First, the connotation is different. Specialty store refers to the form of retail business that specializes in or authorizes the operation of a major brand of goods (manufacturer brand and intermediary brand). Brand licensees pay a royalty to lease a specific brand for sale.

2. Different ownership. Authorized dealers and Sosun do not own the brand. And some of the specialty stores enjoy brand ownership.

Third, the extension is different. Brand authorized operators can join chain stores and chain counters that are authorized brands to sell authorized brand products in a unified manner. Specialty stores may not be authorized dealers.

Fourth, the use of missing points is different. The store is the window of the company's brand, image and culture, which is conducive to the further improvement of the company's brand; Brand distributors can save a lot of money for brand creation and new product design through brand authorization, so as to concentrate the funds on product development and sales.

Licensing provides a number of important benefits to dealers: by using a well-known image, the licensed product can arouse the interest, patronage and loyalty of consumers to buy; Investing in licensing a particular brand allows the operator's product to have a unique character and meaning that distinguishes it from a large number of other similar products.

Through these unique collaborations, they can classify their products, and operators can establish their own product image, which can have a higher **, larger sales volume, and obtain greater profits.

1. A specialty store is a store with a brand authorization letter from an enterprise, and a franchise store is a store that operates several brands under the same category.

2. The store is selling all the products under the authorized brand.

3. The store is a corporate legal person officially authorized by the company, while the franchise store is only a corporate legal person registered in Chinese mainland.

The experience concept of the two is different, and the franchise store mainly deals in the products of its own licensed first brand, also known as the brand store. A specialty store is a retailer that deals in two or more complementary products that provide a high level of quality.

Specialty stores are concentrated in a long and narrow market area, dealing in a small variety of goods. Specialty stores provide customers with better choices and sales expert reviews than specialty stores or discount stores. Customers are attracted by the variety of products, the individuality and the familiar atmosphere of the store.

Franchise stores: If you operate another person's brand, you need to provide a complete authorization letter and a trademark registration certificate of the brand holder;

Specialty stores: Brand stores need two things, one is the trademark registration certificate issued by the State Trademark Administration issued by the brand owner, and the other is the formal authorization letter issued by the brand owner provided by the enterprise applying for opening a store. If the owner of the brand is a person, a copy of the certificate and a signature of the authorization form will be required.

Franchise stores and specialty stores are two different sales concepts. The main differences are as follows:

1.The difference in the right to operate Chang clan: the franchise store is generally authorized by the manufacturer or brand to the dealer to operate, and the dealer exclusively operates the brand's products in a certain area; Specialty stores, on the other hand, are sales stores opened with their own funds or after signing a cooperation agreement with a manufacturer.

2.The business content is different: Specialty stores generally only sell products of specific brands, while specialty stores can sell products of multiple brands or products.

3.Different business strategies: franchised stores mainly adopt a vertical business strategy, that is, the entire business process from product production to sales is controlled by the manufacturer; Specialty stores, on the other hand, adopt a hybrid business strategy, that is, the production of goods is controlled by the manufacturer, but the sales link can be promoted through cooperation with other business entities.

In short, there are big differences between franchised stores and specialty stores in terms of management rights, business content and business strategies.

How to run a specialty store:

1. Please check the shelves frequently, and don't ignore the lack of stock on the shelves. Even if there are fewer items on the shelves, display them in a way that reflects the lineup of products.

2. Please check the bathroom regularly. If the restroom is dirty, clean it immediately, which is common knowledge in the retail industry.

3. Please ask the clerk working at the cash register to operate quickly. Let the customer wait for one, and the customer will feel waiting.

4. If you have time, please always put yourself in the customer's shoes. Check out for yourself what kind of route customers can take when entering the store from the entrance of the store to make it easier for customers to see the products in the store.

5. I want to create the personality of my own store and give full play to the personality of my own store. For loyal customers of stores that develop their own products, it is necessary to have their own store personality. (A clerk who is good at introducing products, a clerk who knows the technical information of the product very well, and a store clerk who is gentle and kind with a smile).

6. I hope not to let customers see the backstage stocking area of the store. It's unseemly to have a messy pile of bills behind the cashier's back for customers to see. In addition, it is not appropriate for customers to see the stocking area of the store.

7. I hope not to place excess sundries within the range that customers can see. Temporary teller machines (POS) machines, empty boxes, and other items can feel like the store is sloppy if they are placed in a mess. <>