Analyze the following advertisements Among the following statements about advertisements, the correc

Same as a friend on the second floor. “

These slogans are concise, readable and interesting, giving people the feeling of being unexpected. ”

1.A cosmetics advertisement ——— get 'spots' as soon as possible, and don't leave 'acne'. ”

There is a target market for this cosmetic product from the advertisement.

It should be a white-collar class, generally aimed at women.

This sentence of advertising literally persuades people with beauty problems to get rid of spots and acne as soon as possible, and directly appeals to the function of the product;

But at the same time, the phrase "get off work early, don't stay" is homophonic, which coincides with the workplace mentality of ordinary office workers who are in a hurry and irritable, and caters to the general mentality of current professional women, which is easy to resonate.

2.A washing machine advertisement——— idle wife and good mother! ”

Judging from the slogan, this advertisement should be made for men. Especially single men, if not, it doesn't make logical sense.

The advertisement compares the washing machine to a "good wife and mother", showing that the washing machine cares for the user. It not only has an objective laundry function, but also includes an emotional "care", which may refer to the humanized design of the washing machine.

The ad is based on people's stereotypes of women.

On the basis of the foundation, the implicit meaning is that "laundry and cooking are the standard that embodies women's leisure". And this perception has long been subverted in today's society. So this ad is not suitable for today's society. Especially in economically developed areas. Personal opinion.

3.A beauty salon advertisement - "Please don't talk to a woman who has just walked out of the hospital, she may be your grandmother." ”

Unlike the above two advertisements, this advertisement does not convey too much information, but simply appeals to the effect of the beauty salon. However, it makes the most of the charm of the language to create a dramatic scene that is impressive. Personally, I think this sentence is the most powerful and creative.

The most important purpose of advertising slogans is to attract attention, to remember.

4.A printing company's advertising ——— print everything except banknotes. ”

This advertisement conveys that the company has a wide range of operations and is very large. The advertising slogan is very domineering, showing the ambition of the enterprise.

But the advertising slogan is more domineering, less stable, and a bit explosive. But it's because I personally don't like this type, so I say that. Purely personal opinion.

5.A certain typewriter.

Advertising ——— don't know each other if you don't fight! ”

The ad uses everyday idioms to illustrate the performance of a typewriter in a catchy way. And "don't type, don't know each other" is indeed suitable for typewriters. The meaning on the back is that as long as you try the typewriter, you know that it is good, and it will become your good partner, a good friend.

It is appealed from both the rational and emotional aspects. Very good, worthy of a classic old advertisement.

6.A thousand miles begin with a foot, starting from the "heart".

The appeal is made in the same manner as in Rule 6. The meaning of good shoes. Tired!

This ad is awesome hahaha.

What are the core concepts of modern advertising? Please use an advertising case to analyze the basic characteristics of modern advertising.

Hello, I am glad to answer for you, the core concept of modern advertising is the concept and definition of modern advertising, commercial information dissemination for the purpose of profit. Emphasizing the essence of advertising, the poor characteristic is that it is an information dissemination activity that conveys a specific message to the target audience in an open, non-face-to-face way, and that this particular message is a specific message that pays a certain price. It is clarified that advertising is an information dissemination activity that highly visualizes information symbols through scientific planning and artistic creation, and has the characteristics of scientific and digital macro art.

The important role of the media was noted. Modern advertising is a non-personal communication behavior, and it is necessary to use a certain communication medium in order to widely convey information to a non-specific target audience. It shows that advertising is a persuasive information dissemination activity with strong self-presentation characteristics in order to achieve the goal of the communicator, and achieves its specific communication effect by changing or strengthening people's concepts and behaviors.

3.By analyzing the basic components and functions of modern advertising, this paper briefly explains the basic communication methods and communication relationships of advertising. Constituent Elements:

Advertising sources, advertising information, advertising media, advertising hostels.

Answer: a, d, e

In the same category, try to find out and expand the difference between its own products and other banking products; Use innovative products that no one else has, advertise a lot, in order to establish the image of the bank as a very enterprising bank; Take advantage of the advantages of product quality (such as short approval time, flexible interest rate setting, etc.) to highlight the differences in product and image.

The following statement about advertising is incorrect (). What is the answer to this question, the answer is below.

The following statement about advertising is wrong ().

a.The name or image of the staff of state organs must not be used in disguise.

b.It must not endanger the safety of persons or property, or disclose personal privacy.

c.Terms such as "national", "superlative", "best", etc., can be used.

Correct answer: c

Answer analysis: Article 9 of the Advertising Law stipulates: "Advertisements shall not have the following circumstances: (1) the use or disguised use of the national flag, national anthem, national emblem, military flag, military anthem, and military emblem of the People's Republic of China; (2) Using or covertly using the name or image of a state organ or its staff; (3) Using terms such as "national level", "most enlightened state", "best", etc.; ”

This question asks for "wrong statement", and the corresponding "must not", so the one with "can" in the option is wrong.

The most accurate understanding of the concept of advertising is to update the combination on the basis of grasping and understanding the old elements.

Advertising, as the name suggests, is to advertise widely and inform the general public about something. The fundamental attribute of advertising is to inform and state merits; The purpose of advertising is to make consumers feel good about their brand or product and then buy it; The essence of advertising is an information dissemination activity; The function of advertising is to promote economic circulation.

The essence of advertising is an information dissemination activity, which assumes the role of disseminating information to consumers in the enterprise, and it is an organizational composition embedded in the organ of the enterprise. Advertising is a part of communication, communication is a part of marketing, marketing is a part of a business, and a business is a part of society.

The reason for the existence of advertising:

1. Advertising can stimulate and induce consumption.

Consumers' demand for a certain product is often a potential demand, and this potential demand is sometimes contradictory to the actual purchase action. The visual and sensory images and inducements caused by advertisements often arouse consumers' desire to buy in reality. Some inexpensive and marketable new products are difficult to open the market because they are not known to consumers, and once advertised, consumers buy them.

2. The tree is preparing for the brand image.

The image and brand of the enterprise determine the status of the enterprise and its products in the hearts of consumers, and this position is usually maintained and shaped by the company's practical efforts and advertising strategies. In print advertising, newspaper advertising, and magazine advertising have strong branding capabilities due to their wide audience, large circulation, and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

3. Advertising can better introduce product knowledge and guide consumption.

Through advertising, the performance, quality, use, maintenance and installation of the product can be comprehensively introduced, and their doubts can be eliminated, and their worries due to repair, maintenance, installation and other problems can be eliminated, so as to generate the desire to buy.

a.In terms of the selection of advertising traffic slots, the effect of each ad traffic slot is similar, and there is no need to analyze the ad traffic slots.

b.In general, the longer the response time of a landing page, the better its conversion rate.

The more complex and lengthy the registration process, the lower the enrollment rate. (Correct answer) dThe higher the retention rate of users, the longer they stay in the app, and the greater the probability of paying for them. (Correct answer).

Answer]: Aa, advertising is one of the most common ways for organizations to recruit people from the outside.

a.Advertising is one of the most common methods of internal recruitment.

b.There is a wide range of propaganda effects, which can show the strength of the unit.

c.When publishing advertisements, pay attention to the selection of advertising ** and the design of advertising content.

d.Job vacancies are posted quickly and can be communicated to the outside world in a short period of time.

Correct Answer: a