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Shanzhai is the killer weapon of the violent industry, and it is more and more loved by the masses of people to support the development of Shanzhai!
Shanzhai culture is a phenomenon that imitates the appearance or function of mainstream brand products at a very low cost, and innovates, and finally surpasses this product in terms of appearance, function, and quality. Its derivatives will break the shackles of mobile phones and extend to digital cameras, mice, keyboards, etc., and its by-products can also trigger structural ** in related industries. This is the artillery fire of Shiyi's long skills to control the razor, this is the rifle gun that learns to catch up with and surpass, and the cottage culture runs all the way on the sheep intestine trail of plagiarism and transcendence, especially after breaking free from the shackles of the license plate and holding the well-being of low cost and high return, it destroys the shock of decay and the appeal of virus marketing, completely subverts the traditional unspoken rules of the industry, and establishes a value sequence based on cottage culture.
Moreover, the cottage culture is deeply marked by grassroots innovation and the wisdom of the masses, and it is a well-deserved Chinese-style cottage.
We can understand the shanzhai phenomenon as an inevitable phenomenon in the cultivation period of the market economy, the folk commonly known as "shanzhai culture" as a kind of folk wisdom and innovation, the "shanzhai model" as the only way for the development of the market economy in developing countries, and the shanzhai phenomenon as a "shanzhai industry". Ai Jun believes that if we stand in China, stand in today's China, and stand in China in the period of market economic development, dialectically analyze and look at the "cottage phenomenon", and deeply dissect the social significance of the "cottage phenomenon", we will find that its existence has many positive factors for social progress and development. In dealing with the "phenomenon of cottage culture", we should eliminate some dross under the guidance of the "Scientific Outlook on Development", adopt a tolerant heart, and critically absorb and accept.
To fully praise a culture is not a scientific attitude and thinking towards culture, but a manifestation of complacency and ignorance. The complete outlawing and negation of a culture is not a dialectical understanding and analysis of culture, but the subjective consciousness of mechanism at work.
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The so-called cottage culture is a kind of culture with Chinese characteristics....(Khan), due to the imperfection of the Chinese market in the early days, piracy was rampant, and if you want to take the truth, you have to have a lot of people unemployed, which affects the whole body, so it has caused the phenomenon of turning a blind eye now, that is, not supporting or interfering....The word cottage should have first appeared in Tianya, a star mobile phone.
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It's about imitating something different and adding your own creativity.
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Don't ask this kind of question next time, and see what ** will have. Waste of points.
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1. Shanzhai culture advocates simple and fast imitation and copying, which promotes laziness and take-it-or-leave-it, which is not conducive to independent thinking. The copycat products derived from the copycat culture steal other people's intellectual property rights at a very low cost to quickly obtain great benefits.
Enterprises do not want to innovate, but only want to use low cost to obtain the innovation results of others, forming a bad business atmosphere of copying each other, and extremely deteriorating the innovation environment of enterprises, which in turn affects the innovation of the whole society.
2. Shanzhai culture ignores intellectual property rights, which is not conducive to creating new spring traces. Respect and protection of intellectual property rights is to encourage and promote innovation, and the cottage culture itself is the imitation or even plagiarism of other people's successful products or ideas, such a kind of disrespect for intellectual property rights or even infringement of intellectual property rights, the benefits brought by the cottage culture are based on the damage to the innovation benefits of the original.
Their own brands have been highly imitated, and "copycat" trademark infringement incidents have occurred repeatedly, for example: NB running shoes New Balance received 3 million yuan in infringement compensation for the copycat version of Xinbailun, and Chayan Yuese received 1.7 million yuan in infringement compensation for the copycat version of Chayan Guanse. So how should we, as brands, deal with such "copycat" incidents? >>>More
Cottage, village in the mountains! To put it simply, imitation is to "be above board" and encroach on other people's copyrights! It has made the whole society smoke obstructed, and the image of good things has been ruined!
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