How did Little Sheep grow and grow? The reason for the success of Little Sheep

After years of operation and development, Chongqing Yudeju hot pot now has its own training institutions and food processing factories. A number of entities such as catering management companies have developed more than 150 franchise stores. We believe that with the support of all walks of life, the assistance of franchisees and the efforts of the company's team, we strive to develop 500 franchisees within three years, and truly become a famous Chinese hot pot, a well-known brand of national restaurant chains!

We are confident to lead Chongqing Yudeju hot pot to become popular in China and to the world!

In terms of franchise chain business, the company has always maintained a highly responsible attitude: integrity and art! While pursuing the development and expansion of the scale and brand of the enterprise, each franchisee can effectively accumulate experience and wealth in the process of cooperating with our company.

To this end, the company has established a complete system from talent recruitment to training and technical output to ensure the fidelity and synchronization of cultural connotation, service quality and technical standards.

At present, Little Sheep has more than 500 stores around the world, of which more than 400 are in domestic first-tier and second-tier cities, and more than 30 are in foreign developed countries. With the development and growth of Little Sheep in recent years, I believe that soon, Little Sheep's stores will be able to cover the world. When the time comes, people all over the world can eat Little Sheep Hot Pot, and truly achieve Chinese cuisine and share it with the world.

Hello dear kiss, the reason for the success of Little Sheep Company is as follows: Fat Sheep has chosen a successful category of hot pot to effectively solve the problem of standardized production and difficult to reconcile, because Lao Song is naturally easy to expand and copy. At the same time, Mongolian hot pot is easier to concentrate raw materials than Sichuan and Cantonese styles.

The little sheep is transported from Inner Mongolia to the whole country through low-temperature transportation, which is both necessary (after all, the grassland sheep is the best in the country) and relatively easy. From the perspective of the industrial chain, the little sheep can contain 4 million sheep from the inner ridge of the Mongolian base; Ying Wei: Compared with Sichuan-style and Cantonese-style hot pot, it is really difficult to have such a strong raw material base. , kiss hello, hope the answer can help you.

Hello, I have understood your problem. 1.Characteristics of Little Sheep's store opening model:

Of all Chinese and even Asian cuisines, hot pot is probably one of the most important features of the hotpot dish that is best suited for chain management – that is, the food is cooked at the table of the diner. A pot with a soup base is served and kept to a boil, and thinly sliced meat, vegetables, mushrooms, egg dumplings and seafood are cooked. Therefore, the hot pot dishes are in the maximum.

The cooking process in the kitchen preparation is omitted. This important feature makes it easier for guests to obtain a standardized consumption experience in hot pot restaurants that will not be affected by the chef's cooking skills. 2.

The reasons for the success of Little Sheep: First, more than 20 kinds of nourishing condiments such as angelica, grass fruit, wolfberry, and column circle are carefully prepared to make Little Sheep pot bottom soup pants. There are two types: fine soup pot and spicy.

Second, select assured mutton. The little sheep is located in the Inner Mongolia grassland, and the Xilin Gol grassland, which enjoys the world's reputation of Hu Wang, is one of the largest natural pastures in Asia. Third, it is convenient, hygienic, fast, economical, and suitable for different levels of consumer groups.

Summary. The way of camp - global franchise network.

Changing people for ideas, almost all middle-level cadres have been replaced.

In accordance with the requirements of the modern enterprise system, the internal organizational structure has been sorted out, and a unified functional structure of internal vertical management has been formed, and the region has been redivided, so that the overall operational efficiency of Little Sheep has been improved.

Promote standardization with informatization. Standardization without information support is impossible, and it can only be a collection of single-store standardization. The implementation of informatization in chain catering enterprises is more troublesome and complicated than that of manufacturing.

Because chain stores are scattered all over the country, the quality of catering employees is generally low, and the financial foundation itself is not standardized. Therefore, the construction of informatization requires great patience and strong impetus, otherwise it is likely to fall short. At present, Little Sheep information system has covered OA office system, catering front and back office system, EAS** chain system, capital analysis system, etc.

Little Sheep's informatization construction has become very good in the industry and is one of the top 500 informatization units in the country.

Control operations with direct chains. Before 2003, the chain model of Little Sheep was basically a local ** system plus a franchise system.

What are the characteristics of Little Sheep's store opening model?

The way of camp - global franchise network 1Changing people to change ideas, almost all the middle-level cadres who accompanied the attack were replaced. 2.

In accordance with the requirements of the modern enterprise system, the internal organizational structure has been sorted out, and a unified functional structure of internal vertical management has been formed, and the region has been redivided, so that the overall operational efficiency of Little Sheep has been improved. 3.Promote standardization with informatization.

Standardization without information support is impossible, and it can only be a collection of single-store standardization. The implementation of informatization in chain catering enterprises is more troublesome and complicated than that of the manufacturing industry. Because chain stores are scattered all over the country, the quality of catering employees is generally low, and the financial foundation itself is not standardized.

Therefore, the construction of informatization requires great patience and strong impetus, otherwise it will fall short of success. At present, Little Sheep information system has covered OA office system, catering front and back office system, EAS** chain system, capital analysis system, etc. Little Sheep's informatization construction has become very good in the industry and is one of the top 500 informatization units in the country.

4.Control operations with direct chains. Before 2003, the chain model of Little Sheep was basically a local ** system plus a franchise system.

Mainly these four points.

On August 8, 1999, the predecessor of "Inner Mongolia Little Sheep Restaurant Chain", "Little Sheep Hotel", opened at No. 22, Wulan Road, Kunqu District, Baotou City. It is such a small shop, which now has a condiment base, two meat industry bases, a logistics distribution center, an export agency, and multiple catering management areas at home and abroad; 360 hot pot chain restaurants are located in all provinces, cities and districts across the country, as well as overseas markets such as the United States, Japan, Canada, Indonesia, and the United Arab Emirates, becoming an international large-scale restaurant chain company.

In order to speed up the process of internationalization, since 2005, Little Sheep has begun to negotiate cooperation with the largest investment institution in Europe, "3i Group", and the well-known investment ** "Pukai**". After nearly a year of hard work, in July 2006, Little Sheep successfully introduced a total of 25 million US dollars of funds from these two companies, making Little Sheep the first catering enterprise in China to introduce foreign capital, and it is also the second enterprise in Inner Mongolia after Mengniu to successfully introduce large amounts of private investment.

Lu Wenbing, president of Little Sheep Company, said that the purpose of introducing foreign capital is to use the money of international investors to serve Chinese consumers, to publicize Inner Mongolia's superior resources, and to integrate the grassland economy into the world economic stage. In June 2004, the grand opening of the Hong Kong Causeway Bay store also opened the curtain on the internationalization of the Little Sheep chain store. With the successful establishment of the Hong Kong store, the company accelerated the process of internationalization in 05, and vigorously expanded the international market while stabilizing the domestic market.

At present, we have a total of 19 overseas stores, including 5 in Canada, 3 in the United States, 3 in Japan, 1 in Indonesia, 1 in the United Arab Emirates, 4 in Hong Kong, and 1 in Macau.

After Little Sheep entered the international market, it focused on integrating the local service concept into it on the basis of following the domestic business characteristics, so as to achieve a win-win effect of hardware and software. At the same time, it also boldly debugs the bottom of the pot in many ways, so that the taste of the bottom of the pot meets the taste of local consumer groups without changing the taste of the little sheep.

In short, in the past eight years, Little Sheep Company has relied on the resource advantages of Inner Mongolia Autonomous Region to develop characteristic industries, and under the support of the country's relaxed policies, through the joint efforts of all employees, it has developed from small to large, from weak to strong. It has not only established a good corporate image, but also achieved good economic and social benefits.

In the future development, Little Sheep Company will guide its work with the scientific concept of development, take "promoting the green and delicious grassland, driving the development of hometown animal husbandry, promoting Chinese catering culture, and strengthening human health" as its own responsibility, closely focus on its own strong business - "sheep industry" to make a fuss, transform the resource advantages of the autonomous region into economic advantages and brand advantages, face domestic and foreign, continuously increase the investment of direct stores, and appropriately open the franchise market; At the same time, focusing on the main business of hot pot chain, it extends to the upstream and downstream industrial chain, and builds China's "mutton product experts" and "condiment experts" with a high starting point, high quality and high speed, so that "Little Sheep" will become a domestic and international brand with a sense of responsibility and competitiveness. In order to build a century-old restaurant, we will make unremitting efforts for China's catering industry to enter the international stage.

Inner Mongolia Little Sheep Restaurant Chain **** is a joint-stock enterprise with natural persons as the initiator, the company was born in August 1999 in the grassland Lucheng - Baotou City, with Little Sheep characteristic hot pot chain as the main business. Listed in Hong Kong on June 12, 2008, it is the first brand catering enterprise in China to be listed in Hong Kong, and is known as the first Chinese hot pot stock. On November 7, 2011, the Ministry of Commerce of the People's Republic of China approved Yum's plan to acquire Little Sheep Group.

Inner Mongolia Little Sheep Restaurant Chain **** was born in Baotou City, Inner Mongolia in August 1999, with the main business of operating Little Sheep special hot pot and franchising, and concurrently engaged in the research and development, processing and sales of Little Sheep condiments and special meat products. In June 2008, Little Sheep was listed in Hong Kong, and is the first branded catering enterprise in China to be listed in Hong Kong (stock code: HK 0968), and is known as "the first stock of Chinese hot pot".

Ruminant fattening nutrition must keep up. Ruminants can use non-protein nitrogen to synthesize bacterial protein in the rumen for digestion and absorption, so sheep fattening, non-protein nitrogen sources such as urea and so on are a cheap protein source, and 1% urea can be added to the concentrate supplement of sheep. If you don't have experience, you can use the special licking bricks sold in the market to supplement the sheep with non-protein nitrogen sources.

Attention should be paid to feeding urea to sheep:

1. Strictly control the dosage of adult sheep can supplement 10 15 grams of urea per day, and excessive dosage is easy to cause poisoning. Second, the first time with caution to use urea, should be fed according to the daily amount of urea 1 10, and then gradually increase, so that the rumen microorganisms can adapt to 10 days before feeding the full amount.

3. Daily feeding in batches The daily dosage can not be fed in 1 time, but should be fed in 2 or 3 times. A certain amount of urea is first dissolved in water, and then sprayed on the dry material or mixed into the concentrate and fed.

Fourth, control drinking water after feeding urea-containing dry material should not let the sheep drink water immediately, and should be fed 30 minutes after the supply of drinking water. Do not dissolve urea into water for sheep to drink, that will cause sheep urea poisoning.

Fifth, with sugary feed urea must be fed with a certain amount of sugary feed, in order to have the ideal effect of grilling, can be combined with the use of carbohydrate-containing concentrates, such as honey, cornmeal, melon dry powder, etc.

Sixth, add protein feed urea can not replace all protein feed, in the feeding urea at the same time, should also be supplemented with soybean cake, vetch or alfalfa and other protein-containing feed. It should be noted that soybean cake contains urease, which can accelerate the decomposition of urea, so it is not possible to mix soybean cake with urea. If the crude protein content of the diet is higher than 12%, urea does not need to be added.

7. Supplementing mineral elements Appropriate amount of sulfur and phosphorus in the diet can improve the utilization rate of urea. Phosphorus can be supplied from bone meal, and sulfur can be supplemented with potassium sulfate or sodium sulfate.

8. Control the timing of feeding for sick sheep and thin sheep, should not be fed urea; When the sheep is excessively hungry, do not feed urea immediately.

9. Must be continuously used Rumen microorganisms have an adaptation process to the use of urea, continuous use can have the desired effect, if interrupted for some reason, refeeding still needs to be slowly adapted.

10. Prevention and treatment of urea poisoning Once urea poisoning occurs in sheep, it should be quickly injected with 10% 25 glucose solution, with 100 200 ml each time. Giving a kilogram of vinegar to the poisoned sheep also has a good first-aid effect.

1. Feed rams.

1) Non-mating period.

The house is fed with rams, and the daily dry matter intake is according to body weight.

Daily feeding concentrate catties, hay 4-5 catties, green fodder 2-3 catties.

Feed once a day in the morning and evening, drink water once a time (except for fattening sheep can be fed once at noon, other sheep are one in the morning and one in the evening.)

times). (2) Breeding preparation period (1 month).

The trophic level gradually increases, and gradually transitions to the trophic level during the mating period. The concentrate of the pre-breeding period is 6 of the mating period

0-70 giving, starting with kg per day and gradually increasing to the level of the mating period.

3) Breeding period (months).

Daily feeding of 2-3 kg of mixed concentrate, 4-5 kg of high-quality green hay, kg of green fodder, 2-3 eggs, Hu.

1-3 pounds of radish, 15-20 grams of salt. Pay attention to calcium supplementation in the feed.

During the breeding period of house-fed rams, the general concentrate accounts for 40 45%, high-quality green hay 35 40%, and green fodder accounts for 20 25

(4) Post-mating rejuvenation period (1 month).

The amount of concentrate is gradually reduced from the mating period to the non-standard of the mating period.

2. Perennial grazing rams:

1) Non-mating period.

1 kg of concentrate, 4 kg of hay, 1 kg of carrots, and 10 grams of salt are replenished daily.

2) Breeding period.

Daily supplement concentrate, 4 kg of hay, 1-3 kg of carrots, 15-20 grams of salt, 5-10 grams of bone meal, 2 eggs; In the later stage of breeding, the feeding level is gradually reduced.

3. Concentrate formula.

It is the same as the ewe concentrate formula in the empty period, pre-gestation and late lactation.

Corn, bran 5, soybean meal 26, salt, ewe premix (i.e. antibiotic-free premix) 4

Total 100. (17 albumen).