Can online marketing be compared to e commerce? What does e commerce mean?

Network marketing is a new type of marketing method based on the Internet, publishing product information on marketing pages as the carrier, and using professional network marketing tools by marketers to carry out a series of marketing activities for the majority of netizens. Its main characteristics are low cost, high efficiency and good effect.

E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the browser server application mode, buyers and sellers do not meet each other to carry out various business activities, to achieve consumer online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related comprehensive service activities of a new type of business operation model. E-commerce is a business activity carried out using microcomputer technology and network communication technology. According to their own status and the different angles and degrees of participation in e-commerce, scholars and business people from various countries have given many different concepts of non-network marketing and e-commerce.

Network marketing: marketing, creating an atmosphere to achieve sales; Use the Internet to create an atmosphere to achieve sales.

E-commerce: Commerce, that is, selling, buying, trading, electronic, is the meaning of the Internet, is the use of the Internet as an electronic platform, to achieve transactions. There are differences between the two, but there are similarities.

Internet marketing is not the same as e-commerce, but the two are closely linked.

The development of network marketing is not necessarily equal to the realization of e-commerce, network marketing itself is not a complete business transaction process, the second is to facilitate the transaction to provide support, so it is an important part of e-commerce, but the realization of e-commerce must be based on the premise of carrying out network marketing. Network marketing is an important component of e-commerce.

The scope of online marketing and e-commerce research is different, and the focus of online marketing and e-commerce is different. However, e-commerce and network marketing are closely related, network marketing is an integral part of e-commerce, the development of network marketing does not mean that e-commerce must be realized, but the realization of e-commerce must be based on the premise of network marketing, because online sales are considered to be one of the functions of network marketing.

1. The difference between the two.

Network marketing is an integral part of a business's overall marketing strategy. Both traditional enterprises and Internet enterprises need network marketing, but network marketing itself is not a complete business transaction process, but only a means to promote business transactions. E-commerce mainly refers to the electronic means of transactions.

It is the sum of various business activities carried out using the Internet, we can simply understand e-commerce as electronic transactions, and e-commerce emphasizes the behavior and manner of transactions.

2. The relationship between the two.

It can be said that network marketing is the foundation of e-commerce, e-commerce is the advanced stage of the development of network marketing, and e-commerce is inseparable from network marketing, but network marketing is not equal to e-commerce.

Now we often see netizens on the Internet asking: What is the difference between e-commerce and network marketing? What does it matter?

Which is good ......**There are many questions about network marketing companies and network marketing steps, network marketing classic cases, network marketing strategies, how to carry out network marketing, and so on. In fact, these problems seem to be different, but they are actually the same problem, which shows that netizens are more concerned about the following two issues:

1.Network marketing promotion is a good marketing method, but I don't know how to operate, and I am afraid of being deceived by others.

2.I want to learn network marketing and promotion, and I hope to find a better way to increase visibility and monetization through the Internet.

According to the explanation in the book "Decryption: Online Marketing Promotion Practices and Traffic Monetization Formula":Is there a "formula method" that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can spend less or no cost to obtain traffic through the network so as to obtain traffic and traffic monetization?

In fact, these questions of netizens can be explained in one sentence.

In fact, network marketing promotion is based on different products with different marketing channels to achieve good promotion results, and it is not universal. A good product needs good content as the basis for writing, so the product can be classified + the marketing channel is classified + the attractive creation can get a good traffic effect.

1. The difference and connection between network marketing and e-commerce.

1. The difference between network marketing and e-commerce:

Network marketing is an integral part of the overall marketing strategy of enterprises, whether traditional enterprises or Internet enterprises need network marketing, e-commerce mainly refers to the electronic way of transactions, it is the sum of various business activities carried out by using the Internet, we can simply understand e-commerce as electronic transactions, e-commerce emphasizes the transaction behavior and mode.

2. The connection between network marketing and e-commerce

Network marketing is the foundation of e-commerce, e-commerce is the advanced stage of the development of network marketing, e-commerce is inseparable from network marketing, but network marketing is not equal to e-commerce.

Second, the difference and connection between network marketing and traditional marketing.

1. Similarities between network marketing and traditional marketing:

1) Both are a type of marketing campaign;

2) both require the stated goals of the business;

3) both take satisfying consumer needs as the starting point of all activities;

4) The satisfaction of consumer needs of the two not only stays at the actual demand, but also includes the potential demand.

2. The difference between network marketing and traditional marketing:

1) On the product: The product marketed on the Internet can be any product or any service item, which is difficult to do in the traditional marketing field;

2) On the Internet: Marketing on the Internet, which can be adjusted to a more competitive position;

3) In terms of sales: network marketing has the advantages of "zero distance" and "zero time difference", which has changed the traditional roundabout model, and can adopt a direct sales model to achieve efficient operation with zero inventory and no distributors;

4) On the **: the web mode has a richer connotation and implementation method;

Network marketing is an integral part of enterprise marketing, which is a marketing activity using the Internet as a means and the foundation and core of e-commerce.

E-commerce platforms such as Tmall, JD.com, and Pinduoduo came into being, and the popular short live broadcast platforms Douyin and Kuaishou are also completely connected with e-commerce platforms. How to do a good job in e-commerce also needs to be deeply integrated with Internet marketing. How do you combine it?

By the end of this lesson, you'll have an idea.

I don't think there's any difference, it's all about selling products through publicity and promotion, and Reed's assistant promotes it to increase the scope of publicity and strengthen the publicity.

The relationship between the two is mostly the same, those who are engaged in this industry need to drain to have an effect, and they can choose Reed's assistant to drain online, both of which can be done well to achieve a win-win situation.

Hello: E-commerce and network marketing are both different and related: the core of e-commerce is electronic transactions, emphasizing all aspects of the whole process of transaction methods and transactions; The network marketing focuses on the marketing activities with the Internet as the main means, and the main research is the various publicity and promotion before the transaction.

The focus of e-commerce is on the realization of electronic transactions; The focus of online marketing is on the publicity and promotion before the transaction. E-commerce can be regarded as an advanced stage of network marketing, and enterprises can carry out different levels of network marketing activities before carrying out e-commerce. The main differences are as follows:

Clause. First, the research scope of e-commerce and network marketing is different, the core of e-commerce is electronic transactions, emphasizing the transaction methods and all aspects of the whole process of transactions. E-commerce is divided into pre-transaction, in-transaction, and post-transaction.

The network marketing focuses on the marketing activities with the Internet as the main means, and the main research is the various publicity and promotion before the transaction of Kainai.

Clause. Second, the focus of e-commerce and network marketing is different. The focus of e-commerce is on the realization of electronic transactions; The focus of online marketing is on the publicity and promotion before the transaction.

Clause. Third, e-commerce and network marketing in the enterprise application stage and level are different. In a sense, e-commerce can be regarded as an advanced stage of network marketing, and enterprises can carry out different levels of network marketing activities before launching e-commerce.

In general, e-commerce and online marketing are both related and different, and we should look at the relationship between online marketing and e-commerce dialectically.

Hope it helps, thank you.