Does network marketing belong to marketing or e commerce?

It is not only a way of marketing, but also a marketing method of e-commerce.

Network marketing (on-line marketing or e-marketing) is a process in which a large number of customers search through the Internet, find a certain **, store, view the selling point of the product, call us ** or contact us in other ways, and turn a potential customer into an effective customer from a potential customer. Mr. Gao Yanfei, a well-known network marketing expert, once explained that network marketing is actually the process of consumers using the Internet to make purchase decisions. It is also understood as:

Based on the Internet, it is a new type of marketing method that uses digital information and the interactivity of the network to assist in the realization of marketing goals. To put it simply, network marketing is a marketing activity that uses the Internet as the main means to achieve a certain marketing purpose.

Internet marketing and e-commerce are a pair of closely related and distinct concepts, and many people still have certain misunderstandings.

1) The difference between the two:

Network marketing is an integral part of the overall marketing strategy of enterprises, whether traditional enterprises or Internet enterprises need network marketing, but network marketing itself is not a complete business transaction process, but only a means to promote business transactions. E-commerce mainly refers to the electronic way of transaction, it is the sum of various business activities carried out by using the Internet, we can simply understand e-commerce as electronic transactions, e-commerce emphasizes the transaction behavior and way.

2) The connection between the two:

It can be said that network marketing is the foundation of e-commerce, e-commerce is the advanced stage of the development of network marketing, and e-commerce is inseparable from network marketing, but network marketing is not equal to e-commerce.

What are the similarities and differences between online marketing and traditional marketing activities?

1) Similarities between online marketing and traditional marketing:

a Both are a type of marketing activity;

b Both require the stated objectives of the enterprise;

c Both take the satisfaction of consumer needs as the starting point of all their activities;

d The satisfaction of consumer needs of the two is not only on the actual demand, but also includes the potential demand.

2) The difference between network marketing and traditional marketing:

a On the product: the product marketed on the Internet can be any product or any service, but it is difficult to do in the traditional marketing field;

b On the Internet: Marketing on the Internet, which can be adjusted to a more competitive position;

c In sales: network marketing tools? quot;The distance is zero"with"The time difference is zero"The advantages of changing the traditional roundabout model can be adopted to achieve the efficient operation of zero inventory and no distributors;

d On the **: the web mode has a richer connotation and implementation mode;

What are the differences and connections between online marketing and online sales?

Network marketing is the product of the development of network marketing to a certain stage, network marketing is to expand sales (including online sales and non-online sales) services, but network marketing itself is not equal to online sales.

1) Online marketing activities do not necessarily achieve the purpose of online direct sales, but are likely to be conducive to increasing total sales; At the same time, as a tool for collecting and publishing information, the effect of online marketing may be manifested in many aspects.

2) The promotion of online sales is not only * network marketing, but often depends on many traditional methods.

Network marketing activities have played an effective role in promoting online sales, but at the same time, they have also greatly promoted the company's offline sales and continuously established the company's own image. On the other hand, online sales are not only based on the Internet, but also take many ways outside the Internet.

Network marketing is the use of the Internet for marketing activities, and e-commerce is through the Internet for business activities, general e-commerce activities will involve logistics. For a simple example, we do the promotion of the first store, which belongs to the network marketing activities, which is to create an environment for better sales of products, and a series of activities that buy things on the ** and notify the logistics and delivery belong to e-commerce. Part of online marketing is for e-commerce.

There is also an intersection between the two, for example, customer communication, which can be considered a marketing campaign or an e-commerce campaign.

For more network marketing consulting, diagnosis, outsourcing, and marketing-oriented construction issues, you can visit Hubei New Blue Ocean, which has provided network marketing outsourcing services for many well-known enterprises such as Wuhan Jianmin, Huagong Laser, and Jiangxi Renhe.

No, network marketing is network marketing, and e-commerce is e-commerce. Network marketing focuses on the promotion of the company and the promotion of the brand, with the aim of increasing online or offline sales.

E-commerce is all about sales and sales performance. For example, doing business on **, Ali, and Jingdong is actually doing e-commerce.

Network marketing is a general one.

Abstract concept.

It includes all the means and resources of the current Internet.

E-commerce is just one component of online marketing.

Part of Hubei New Blue Ocean is a company that focuses on network marketing.

A leading enterprise in network promotion.

It has provided network marketing outsourcing services for many well-known enterprises such as Wuhan Dinggang, Japonica Jianmin, Huagong Laser, Jiangxi Renhe, etc.