Lu Zhengyao, the founder of Luckin, is fighting in the coffee market again, can he still create a se

For Lu Zhengyao to fight the coffee market again, it is still very possible to create a second Luckin. <>First of all, the current coffee market is mainly concentrated in the mid-to-high-end field, and there is no more affordable brand, if Lu Zhengyao can take the civilian route to launch affordable coffee, then it may open up a broader space for the coffee market, because for most consumers, they can not distinguish the quality of coffee beans from the taste. And for most consumers, they buy coffee for a variety of purposes, so just for the high-end and high-end often sacrifice a lot of traffic.

If the current coffee brand can change its business thinking and think about the broader consumer market, then it is very likely that another consumption miracle will be created for road politicians. <>

Secondly, for Lu Zhengyao, he has a lot of experience. He was able to lead Luckin to a successful IPO in the United States. Although there are some ups and downs and data financial problems in this process, for the current Luckin, he has also begun to lay out in major cities in China.

From the original U.S. market to the domestic market. Therefore, in the rapid development process, although there are certain problems, but this does not fundamentally deny his founder's location selection ability and brand promotion and operation ability, so in this case, if he can rely on the previous mature experience, then want to develop a second Luckin in China also has a very high probability of success. <>

Finally, the current competition in the world's coffee industry is more than physical strength, but for Chinese consumers, the consumption of coffee is still at a relatively low level, if coffee can become the same mass brand as milk tea, then for China, a huge developing country, the future of the entire coffee market consumption and will be further. Therefore, if you want to realize the second Luckin, there is also a very large consumption space.

I think he can, after all, he has the resources and the experience to do so.

It should work.

There's Luckin's model, which has been proven, and all he needs to do is replicate it again; Of course, things may be different today, but serial entrepreneurs are naturally adaptable and able to adapt to changing circumstances.

If it is impossible to say that it can be successfully copied Luckin, I don't know how many Luckin have appeared over the years, so it is useless to say that copying is useless.

The founder of Luckin Coffee is Qian Zhiya, the former COO of UCAR Group.

Headquartered in Xiamen, Luck In Coffee is the largest coffee chain in China founded by Qian Zhiya, the former COO of UCAR.

Qian Zhiya is a founding veteran of two listed companies, CAR and UCAR, and has served as the chief operating officer of both companies. After leaving his job, Qian Zhiya will devote himself to entrepreneurship in the coffee field and establish Luck in Coffee, which is positioned as a high-quality commercial coffee for Chinese, and will be gridded in major cities across the country.

With the vision of "starting from coffee and making Luckin a part of people's daily life", Luckin Coffee is committed to providing customers with high-quality, cost-effective and convenient products by making full use of the new retail model of mobile Internet and big data technology, and in-depth cooperation with top merchants in various fields. Luckin Coffee's coffee beans have won the gold medal in the IIAC International Coffee Tasting Competition for two consecutive years.

Coffee

Coffee is a beverage made from roasted and ground coffee beans. As one of the world's three major beverages, it is the main drink popular in the world along with cocoa and tea. The coffee tree is a perennial evergreen shrub or small tree belonging to the Rubiaceae family, and the coffee that is drunk daily is made from coffee beans and a variety of different cooking utensils.

Coffee beans refer to the kernels in the fruit of the coffee tree, and then roasted in an appropriate way, a standard cup of coffee should not taste bitter, a qualified barista will rigorously carry out each step of the operation when making coffee, and finally the coffee presented to the guest will show different degrees of sweetness, acidity, mellowness or cleanliness in the taste.

Since Luckin. After the incident, more and more people don't believe in Luckin, and it also makes Luckin unable to have better and better revenue, and many employees of Luckin may have a bad evaluation of Luckin.

The former chairman of Luckin is also able to make himself more independent of his ideas, he can let himself stick to his own ideas, and he can also make himself brave to make certain moves. Lu Zhengyao, former chairman of Luckin.

Why did he choose to leave Luckin again? I think there are three main reasons:

First, he wants to realize his dream.

In fact, the reason why he chose to leave Luckin is because he wants to realize his dream, he wants to make himself more creative through his own efforts, and he also hopes that he will have more advantages. He hopes that he can feel more human feelings in the process of starting a business, and hopes that he will have more achievements, so he will choose to leave, he believes that only by leaving can he have more courage and innovation. <>

Of course, in fact, if he continues to be the chairman, he may not be able to give himself more advantages, because he may not be able to allow himself to have more freedom, and he may be restricted everywhere, which is a kind of torture for him, and he also wants to let himself have more freedom, he wants to let himself get more advantages by starting his own business, so that he can make himself more confident. <>

Third, he is not optimistic about the development of Luckin.

Of course, the most important reason is that he is not very optimistic about the development of Luckin, because as the chairman, he needs to let himself have a better business strategy, and he also needs to let himself lead the overall situation, but he has given up Luckin, and thinks that Luckin will not have the opportunity to make a comeback, so he will take the initiative to give up his position, and also hope that he can succeed through entrepreneurship. <>

That's my opinion.

Because he wants to develop himself better and wants to do what he really loves, he made this decision to leave this company.

This is because there were some negative influences before, so the reputation of this brand was not particularly good, so I chose to leave Luckin and started a second business.

The reason is that he has found a better direction of development, can make himself to the forefront of his career, do what he loves, and maybe be as rich as the richest man.

Because he has reached retirement age, and the interior of the satellite is currently very chaotic, it is easier than Luckin to start a new business.

This is because he has a lot of entrepreneurial experience, so he wants to start his own catering industry, and it is mainly in the area of small noodles.

The chairman of Luckin Coffee is Guo Jinyi. Guo Jinyi holds a Ph.D. in Transportation Planning and Management, Beijing Jiaotong University. Co-founder of Luckin Coffee, current chairman and CEO, legal representative, manager and executive director of Beijing St. Regis Coffee Technology.

On May 24, 2022, Luckin Coffee released its unaudited financial results for the first quarter of 2022. The company's quarterly operating profit turned positive for the first time, achieving overall profitability.

Character experience. Guo Jinyi holds a Ph.D. in Transportation Planning and Management from Beijing Jiaotong University.

From 2009 to 2011, he worked as a research assistant at the Academy of Science and Technology of the Ministry of Transport.

From 2011 to 2016, he worked in the Department of Transportation Services of the Ministry of Transport.

From 2016 to 2017, Guo Jinyi served as the assistant to the chairman of CAR.

He used to be the joint senior vice president of Luckin Coffee, and the legal representative, manager and executive director of Beijing St. Regis Coffee Technology.

Can Lu Zhengyao, the founder of Luckin, successfully replicate Luckin in the coffee market again? For this situation, I think it is basically impossible to successfully replicate Luckin, why do you say that? Because sometimes there is only one such company in this market, if it is said that it is not necessary to continue to copy, it will only make its road shorter and shorter, and even annihilate in this market, so if you want to succeed, you still have to make one of your own advantages, make a coffee with its own characteristics, so that you can finally judge success, and blindly copy it is not a big <>

It can be said that if you can successfully copy Luckin, you don't know how many Luckin have appeared over the years, so there is no use in copying, only innovation only creates a coffee that belongs to your own pants, a coffee with its own characteristics, and finally can stand on its feet in this market, blindly copying has no effect, it will only go the old way, and if you want to survive in this market, you still have to make your own products, and there is a <> where the most characteristic products are

To be honest, if you want to succeed, you can track it by surprise, and you can cut in with a very peculiar entry point, and create a coffee with a unique flavor within a line of sight, and finally succeed, because a lot of coffee, Luckin and this Starbucks have already been made, and only surprise can <> successfully

In general, if he wants to succeed again, instead of copying this surname Wei, copying Luckin is useless, and even if it hasn't succeeded, it is already a failure, so he has to make his own products, and finally be able to survive in this market, and finally succeed Hu Xuan.

I think it should be possible, after all, he has experience in this area, and it should be relatively easy to be successful.

I don't think it can be replicated if it is successful, but it still depends on his business model and business philosophy. Maybe it will work.

I think it's very likely, after all, he has a successful experience, so I think the chances of success are quite good.

I consumed it at Luckin Coffee. Because I drank the coffee of the whole family before Luckin Coffee, I would like to talk about my feelings about Luckin and the whole family.

The whole family

When the family first introduced coffee, I started drinking it, and at that time the latte seemed to be 10 yuan a cup, but then the price increased, and now it is 12 cups, medium cup. But since Suzhou Luckin began to open a large area of stores, the whole family began to engage in activities, at the beginning of the members were to buy a free coupon, all of a sudden** became 6 yuan a cup. Later, after doing it for a while, it was estimated that it was too much loss, and I started to buy 5 get 5 free.

But from this year onwards, it's all buy 5 get 3 free.

But all coffee activities for the whole family require you to be a VIP member first, and the annual fee is 100. However, the annual card will give coffee coupons and points, if the coupon sent by the card does not expire, you can use it, basically 100 can come back, but the consumption will be a lot.

Luckin

Since Suzhou has Luckin, I should be regarded as one of the first users to experience it. I remember opening one upstairs in Phoenix Plaza in Suzhou. At first, it was free with a newcomer coupon, and then recommended new users to drink it for free, and then there were discount coupons, 3% off coupons, and after buying more, basically only old users like me were discounted coupons.

Later, it should be in the 18th Double Eleven, engaging in activities, buying 10 and getting 10 free, and hoarding 20 C1 national coupons at once. This is calculated as 12 yuan a latte (at that time, it was still 24 cups). Later, I found that there are a lot of people who sell Luckin coffee coupons on Xianyu, and the ** of the coupon is not fixed, the cheapest time is 9 yuan C1 coupon, and then it is basically between 9 and 10 yuan, and I hoarded a lot.

**Summary:

From the point of view of **, Luckin is more expensive than the whole family, but relatively speaking, Luckin is a big cup, and the ** of the whole family is a medium cup, why not buy a big cup, I said later. So in general, if you consider the factors of buying coupons and capacity, in general, Luckin is slightly more expensive than the whole family, but the difference is not too big.

I haven't consumed it before, because the city where I live doesn't have Luckin Coffee, but if I go to another city, I will definitely try Luckin Coffee.

I haven't consumed it, because I don't usually like to drink coffee, and coffee is also some instant, so I haven't drunk Luckin.

I haven't consumed it in Reisin coffee, and I don't really like to drink the coffee in it, because I don't have too much stress now, and I don't need to use coffee to refresh my mind.

No, because I don't really like coffee, I feel that coffee has a strange taste, and I haven't consumed it here.

No. Because I don't think this coffee tastes good at all, and ** is also very expensive, there is no cost performance at all.