Lu Zhengyao, the founder of Luckin Coffee, was forced to exceed 1.2 billion, why has Lu Zhengyao dec

Lu Zhengyao, the founder of Luckin Coffee, was forced to pay more than 1.2 billion, and the reason why Lu Zhengyao has declined in recent years is because he has committed the taboo of businessmen, that is, integrity. If a businessman loses his integrity, then his business is estimated to have no way to continue, and the Luckin company led by Lu Zhengyao has also caused a lot of controversy because of the problem of data fraud. Recently, Lu Zhengyao was listed as the person to be executed by the Beijing No. 1 Intermediate People's Court, and the amount of execution was as high as 1.2 billion.

Lu Zhengyao has actually operated many brands, such as UCAR, Car China and Luckin Coffee, which we know to the public, are actually Lu Zhengyao's own brands. And just after Lu Zhengyao's Luckin Coffee was exposed to fraud, although Lu Zhengyao stepped down as CEO of Luckin, he has now started a new business. He is now working with his old subordinates to create a restaurant brand called "Xiao Mian Diary", and he hopes to make this restaurant brand bigger and stronger this time.

Lu Zhengyao's new catering brand Xiaomian Diary was originally planned to be launched after the Dragon Boat Festival, but now it is about to be the Dragon Boat Festival, and Lu Zhengyao revealed that he was forced by the court to enforce 1.2 billion. Previously, because of the incident of financial fraud of Luckin Coffee, Luckin Coffee also invented an announcement at that time, saying that Luckin Coffee Company had increased the transaction amount by 100 million yuan through improper means. At that time, Lu Zhengyao, who was the chairman of Luckin Coffee, was also fined twice by the company, with a total amount of 300,000 yuan.

It is not a trivial matter to make false accounts in finance, you must know that the financial accounts are closely related to the development of the whole company, and it is very dangerous to condone his subordinates to make false accounts like Lu Zhengyao, and even encourage his subordinates to make false accounts, and now he still wants to continue to make a comeback, to be another catering brand, and wants to become bigger and stronger, and open thousands of stores across the country. Doing business should be based on integrity, and I hope that Lu Zhengyao can correct his mistakes and do a good job in his future catering brand, but for now, I still hope that he will soon settle the matter of enforcing 1.2 billion.

Because the development has not been very good in recent years, and the company's management has not proposed any changes in this regard, it will slowly decline in the process.

Because the sales of this coffee are not very good, and the market is very competitive. There were also some losses that led to such a result.

Because the development is too fast, such development is harmful to the company, and if there is no way to stabilize in time and get people to accept the product, then the situation will get worse and worse.

This is because this coffee has had a lot of problems recently, and he also has a large part of the responsibility as the founder, plus the sales of Luckin Coffee are relatively low now.

Maybe it's because he's old now, he can't keep up with the pace of young people, and his sense of innovation is not strong, and it's also because many newcomers join this kind of coffee ranks, so he will slowly go lonely.

Mainly because in the later period, their company did not keep up with the development of the times, but fell behind, and the sales could not keep up and declined.

Since Luckin. After the incident, more and more people don't believe in Luckin, and it also makes Luckin unable to have better and better revenue, and many employees of Luckin may have a bad evaluation of Luckin.

The former chairman of Luckin is also able to make himself more independent of his ideas, he can let himself stick to his own ideas, and he can also make himself brave to make certain moves. Lu Zhengyao, former chairman of Luckin.

Why did he choose to leave Luckin again? I think there are three main reasons:

First, he wants to realize his dream.

In fact, the reason why he chose to leave Luckin is because he wants to realize his dream, he wants to make himself more creative through his own efforts, and he also hopes that he will have more advantages. He hopes that he can feel more human feelings in the process of starting a business, and hopes that he will have more achievements, so he will choose to leave, he believes that only by leaving can he have more courage and innovation. <>

Of course, in fact, if he continues to be the chairman, he may not be able to give himself more advantages, because he may not be able to allow himself to have more freedom, and he may be restricted everywhere, which is a kind of torture for him, and he also wants to let himself have more freedom, he wants to let himself get more advantages by starting his own business, so that he can make himself more confident. <>

Third, he is not optimistic about the development of Luckin.

Of course, the most important reason is that he is not very optimistic about the development of Luckin, because as the chairman, he needs to let himself have a better business strategy, and he also needs to let himself lead the overall situation, but he has given up Luckin, and thinks that Luckin will not have the opportunity to make a comeback, so he will take the initiative to give up his position, and also hope that he can succeed through entrepreneurship. <>

That's my opinion.

Because he wants to develop himself better and wants to do what he really loves, he made this decision to leave this company.

This is because there were some negative influences before, so the reputation of this brand was not particularly good, so I chose to leave Luckin and started a second business.

The reason is that he has found a better direction of development, can make himself to the forefront of his career, do what he loves, and maybe be as rich as the richest man.

Because he has reached retirement age, and the interior of the satellite is currently very chaotic, it is easier than Luckin to start a new business.

This is because he has a lot of entrepreneurial experience, so he wants to start his own catering industry, and it is mainly in the area of small noodles.

On June 9, according to China's enforcement information disclosure***, Lu Zhengyao was listed as the person subject to execution by the Beijing No. 1 Intermediate People's Court, case number (2021) Jing 01 Zhi No. 763, and the subject matter of enforcement was 1200484220 yuan.

In addition to the founder of Luckin Coffee, Lu Zhengyao's identity also includes many companies such as UCAR and Car Rental.

In May 2019, Luckin Coffee, which was established only two years ago, quickly landed on the NASDAQ in the United States, although the company was still in a loss-making situation, but the stock price continued to ** after listing, and the market value once exceeded 12 billion US dollars. However, since Luckin Coffee was exposed to fraud in April 2020, the company has experienced a series of turbulences such as delisting, litigation, management turmoil, and fines from regulators, until it gradually resumed normal operations at the end of 2020.

In this process, Luckin **** also led to the liquidation of Lu Zhengyao's pledged equity. In July 2020, a British Virgin Islands court ordered the liquidation of the shares of Lu Zhengyao, the former chairman of Luckin Coffee.

But Lu Zhengyao, who left Luckin Coffee, did not retire, and He Xiao ** reported that Lu Zhengyao is preparing a catering brand, which may be called "Xiaomian Diary", and the project has been launched around this year's Qingming Festival.

Can Lu Zhengyao, the founder of Luckin, successfully replicate Luckin in the coffee market again? For this situation, I think it is basically impossible to successfully replicate Luckin, why do you say that? Because sometimes there is only one such company in this market, if it is said that it is not necessary to continue to copy, it will only make its road shorter and shorter, and even annihilate in this market, so if you want to succeed, you still have to make one of your own advantages, make a coffee with its own characteristics, so that you can finally judge success, and blindly copy it is not a big <>

It can be said that if you can successfully copy Luckin, you don't know how many Luckin have appeared over the years, so there is no use in copying, only innovation only creates a coffee that belongs to your own pants, a coffee with its own characteristics, and finally can stand on its feet in this market, blindly copying has no effect, it will only go the old way, and if you want to survive in this market, you still have to make your own products, and there is a <> where the most characteristic products are

To be honest, if you want to succeed, you can track it by surprise, and you can cut in with a very peculiar entry point, and create a coffee with a unique flavor within a line of sight, and finally succeed, because a lot of coffee, Luckin and this Starbucks have already been made, and only surprise can <> successfully

In general, if he wants to succeed again, instead of copying this surname Wei, copying Luckin is useless, and even if it hasn't succeeded, it is already a failure, so he has to make his own products, and finally be able to survive in this market, and finally succeed Hu Xuan.

I think it should be possible, after all, he has experience in this area, and it should be relatively easy to be successful.

I don't think it can be replicated if it is successful, but it still depends on his business model and business philosophy. Maybe it will work.

I think it's very likely, after all, he has a successful experience, so I think the chances of success are quite good.

Lu Zhengyao, the former founder of Luckin, has returned to the coffee track, and I personally feel that with Lu Zhengyao's qualifications, he will definitely be able to occupy a place in the industry! Lu Zhengyao's Luckin Coffee is at the forefront of the coffee industry! Since Lu Zhengyao can make Luckin bloom all over the country, and now that he has left Luckin and created a new brand by himself, he will naturally make use of his strengths and avoid weaknesses to make the new Cudi brand better!

Lu Zhengyao is worthy of being a veteran in the coffee industry, this time his Cudi Coffee is open all hours, what is full-time business, that is, breakfast, lunch, dinner, Cudi Coffee will relay business! Lu Zhengyao said at the brand mobilization meeting that Cudi Coffee will provide you with Chinese and Western food at breakfast, coffee and desserts at lunchtime, and wine and delicious dishes at dinner. At present, neither Luckin Coffee nor Starbucks has achieved full-time operation, and in this case, Cudi Coffee can naturally easily achieve drainage!

Ginger is still old and spicy, Lu Zhengyao's Cudi Coffee has attracted much attention as soon as it is launched, and its development is naturally expected in the future!

Netizens are hotly discussed. After this matter was spread on the Internet, netizens said that they wanted to make the café open for all hours, which can be said to be very difficult! After all, the coffee in this café should be professional, and the desserts and meals should be first-class, which is not a simple matter!

Lu Zhengyao's concept is very good, but it is still unknown whether the concept can be illuminated into the reality of the pulsed limbs! Of course, since Lu Zhengyao dared to put forward such a plan, he must have already had a full plan!

Involution. As soon as Lu Zhengyao's Cudi Coffee is launched, the coffee industry is about to enter the involution mode again! I don't know what kind of strategies the major coffee brands will come up with to deal with it! After all, Lu Zhengyao is menacing, so he has to guard against it!

Lu Zhengyao, the former founder of Luckin, is back in the coffee track, what do you think about this matter?

Coffee has also become an industry favored by capital, and the catering industry is still difficult to develop in the third year after the epidemic, but in this difficult **, the coffee track has a vibrant scene, and a lot of capital has been invested in the coffee track, what is so special about coffee? In fact, the Chinese tradition does not have the habit of drinking coffee, but with the acceleration of the pace of life, many people need to drink coffee to refresh their minds, most of the expansion of coffee brands at the beginning came from some milk tea brands, such as Shuyi Burning Fairy Grass, Sweet Lala, Hey Tea, etc. have successively launched their own coffee brands, and then there are sports brands such as Li Ning to open coffee shops across industries. <>

Later, business giants such as Huawei also began to enter the coffee track, and now Lu Zhengyao, the former founder of Luckin, has returned to the coffee track, why is everyone chasing this industry so much, and can Lu Zhengyao continue to occupy a place in the industry? Let me tell you about it. <>

In fact, Luckin can be regarded as an old brand in the coffee industry, but it has gone all the way on the road of innovation, often original some new flavors of coffee, very popular with young people, many coffee shops in the opening of their own coffee brand, do not know how to position the brand value of their coffee shop, Luckin will see this reputation very clearly, it is easy to grasp the preferences of young people, which is also related to its frequent market research. <>

Lu Zhengyao returned to the coffee market this time to plan his new project - Cudi Coffee, Cudi Coffee is also his latest entrepreneurial work, before Lu Zhengyao tried the industry is not coffee, he tried Shenzhou Car Rental before, but the effect Shichang did not have a particularly good income, so Lu Zhengyao chose to leave this industry to continue to work the road of coffee. Cudi Coffee can be said to have completely gathered his years of experience in the restaurant industry, adding all the ideas used when founding Luckin and the various practices carried out in the past two years to this coffee brand, and he wants to create a new coffee lifestyle, and we will have to wait for the opening of this coffee shop to know.