Luckin Coffee stated that it would bear all the losses, what impact did this incident have on the co

This incident has a very big impact on Luckin Coffee, a listed company actually blatantly falsified, and such behavior led to Rising.

The **** of coffee, and also have to pay a lot of money, because Luckin Coffee has forged many transactions, and issued a lot of coupons, people are lining up one after another, worried that coupons or pre-stored coupons will not be used in the future, and even burst Luckin Coffee's takeaway. <>

As a listed company, there is no good example for latecomers, and even at the expense of fraud, this kind of behavior is now very bad, and will have a certain impact on the company that wants to be listed in the future. The matter of Luckin Coffee is extremely bad, which may lead to the direct bankruptcy of Luckin Coffee's executives, and some may even be punished by law. <>

Before this incident, people were very fond of Luckin Coffee, but now because of this financial fraud, people who believe in Luckin Coffee no longer love it, and a company with negative news will no longer have strong support, and even some of the people who run Luckin Coffee Shop below are miserable. <>

This behavior of Luckin Coffee Company has seriously affected the domestic ** market, obviously there is only 5 billion overall receivables, of which 2 billion are fake, Luckin Coffee has lost not only interests, but also Wall Street.

The trust of investors has also failed some people who are willing to invest in him. This behavior also shows that Luckin Coffee is a very unworthy investment, with internal chaos and financial failure.

Luckin Coffee's financial fraud has also sounded a wake-up call for our business, don't think about taking shortcuts to run a company, we must be down-to-earth and steady, otherwise the gains outweigh the losses.

This will affect the normal operation of the brand, but also affect the reputation of the company, and also affect the company's economic benefits, which also brings a lot of unnecessary trouble to the company, if the situation is very serious, it may also make many consumers have a lot of misunderstanding about the company. But this incident happened because of a bug in the system. We must look at it rationally.

It has affected the reputation of the company, and it has also affected the reputation of the company, and because this matter will make many consumers have a lot of dissatisfaction with the brand, it will also affect the normal operation of the company, and if the situation is serious, it may also affect the economic benefits of the company.

It may lead to a decline in customer flow, which is not conducive to the development of the company, there will be economic losses, and the reputation will continue to decline, which will affect the company's sales and will also have a negative impact on the company's reputation.

The first problem is the product, because as a chain brand, there will be many requirements in terms of products, such as whether it can be providedHomogenizationproducts. For example, Starbucks can achieve a similar level of quality in each store, but the level of other brands may vary in each store. Overall, Starbucks is still relatively good in terms of quality control, Luckin.

There are other relatively large coffee brands, and there are still some problems that must be solved in terms of quality.

Because it is a delivery method, there is still a big problem, such as the fact that there is no way to do many varieties, such as Starbucks' Furui White, which is the best time within five minutes, and after more than ten minutes, the taste is completely different in all aspects. So Luckin has no way to make Fortune White, so it can only make some very traditional.

The second problem is that as an Internet product, user stickiness will be relatively poor.

The third question is **If Luckin hadn't bought one get one free, his ** and Starbucks were close, a cup of Americano from Starbucks.

It's about 28, and the American style of Luckin's cup is 21, and in this case, if there is not a lot of activity, it is still relatively expensive.

In the field of coffee, the income of a coffee shop alone is limited. So now many companies are considering whether they can integrate the upstream and downstream of coffee. At present, the big problem in China is that it is difficult to produce good output in the upstream coffee roasting process.

Therefore, there are many companies that are considering whether they can enter the upstream link of coffee. Because coffee beans are made upstream. Baking.

Summary. Luckin Coffee's U.S. stock price crashed, falling more than 80% before the market, and the stock price triggered the circuit breaker mechanism soon after the opening, and then triggered the circuit breaker mechanism several times in a row, and finally fell by more than 75%, with a market value of less than $1.6 billion. The impact of Luckin Coffee's financial fraud on stakeholders.

First, it will deal a fatal blow to Chinese-funded Internet enterprises that do not consider real profits. Second, Luckin's overall revenue is only 5 billion, but more than 2 billion of them are fake, and the nature is extremely bad. This could have a huge reputational impact on all US-listed Chinese companies, also known as Chinese concept stocks, especially Internet Chinese concept stocks.

Luckin Coffee's U.S. stock price avalanche, falling more than 80% in the pre-market day, the stock price quickly triggered the circuit breaker mechanism after the opening, and then triggered the circuit breaker mechanism several times in a row, and finally fell by more than 75%, with a market value of less than $1.6 billion. The impact of Luckin Coffee's financial fraud on stakeholders. First, it will deal a fatal blow to the purely networked Chinese-funded enterprises that do not consider real profits.

Second, Luckin's overall revenue is only 5 billion, but more than 2 billion of them are fake, and the nature is extremely bad. This could have a huge reputational impact on the reputation of the US-listed Chinese companies, the so-called Chinese concept stocks, especially the Internet Chinese concept stocks.

For Luckin, the company's brand has collapsed. The first is the capital market brand, and the second is the collapse of the company's commercial brand. After the fraud incident came out, the company's normal offline business will also be greatly affected.

In the past, the cost of violating laws and regulations in the disclosure of information and information of listed companies in China was not high, but under the registration system, taking the NASDAQ market in the United States as an example, if it is listed this year, the probability of the company being delisted within three years is 75%, and the number of companies that are delisted is between 6% and 7%.

This means that once such a problem occurs, the company will not only face a fine, but may even completely disappear the company's value in the capital market, and the cost of violating the law will be greatly increased.

Summary. Hello dear<>

There are many reasons for Luckin Coffee's success. It is understood that here are some of the reasons: Macro factors:

China's coffee market is experiencing rapid growth, making it one of the most promising coffee consumers in the world. **Strategy: Luckin Coffee adopts relatively cheap product pricing, and often launches various preferential activities and membership systems, attracting many young consumers and sensitive groups.

The reason for the success of Luckin Coffee.

Hello dear<>

There are many reasons for Luckin Coffee's success. It is understood that the following posture wide rush is some of the reasons: macro and clever rush factors:

China's coffee market is experiencing rapid growth, making it one of the most promising coffee consumers in the world. **Strategy: Luckin Coffee adopts relatively cheap product pricing, and often launches various preferential activities and membership systems, attracting many young consumers and sensitive people.

Hello dear<>

Channel layout: Luckin Coffee has adopted a combination of online and offline models, through smart cabinets, stores and other channels, so that customers can buy coffee more conveniently. Marketing Strategy:

Luckin Coffee has carried out a lot of advertising, and has cooperated with many brands, such as **, Zhihu and other social platforms to enhance the brand's degree and influence. Product quality: Luckin Coffee is envious of product quality, continuous innovation and improvement, and meets the requirements of many customers for the quality of Hu products.

All in all, the success of Luckin Coffee is mainly due to many factors, such as the best strategy, channel layout, marketing strategy and product quality.

Recently, some ** reporters found that the pricing of some Luckin coffee stores in Beijing is relatively chaotic, not only the takeaway ** is cheaper than the store, but also the coffee of the same product has a price difference of 1 3 yuan in different stores not far from each other. Because the reporter had questions, Luckin also responded to the outside world. <>

Luckin Coffee is a highly controversial companyWhen Luckin Coffee's financial statements were falsified last year, many people thought that Luckin Coffee was going to go bankrupt, but they didn't expect that Luckin Coffee not only did not go bankrupt, but received some capital injections one after another, and Luckin Coffee finally became popular in China with its excellent products. Many of us have actually had some contact with Luckin Coffee to a greater or lesser extent, and some companies have afternoon tea, and even specially order Luckin Coffee's afternoon tea. <>

According to ** report, the pricing of some Luckin Coffee stores is chaotic, and in some Luckin Coffee shops in Dongcheng District, some coffee is sold cheaper on takeaway than in the store, and different coffee of the same specification is changed to a store, ** is completely different. For the questioning of **,The relevant customer service of Luckin Coffee also responded, this is because some Luckin coffee shops in Dongcheng District, Beijing can apply to the headquarters of Luckin for the transfer, and the difference in the price of the transfer is between 1 and 3 yuan. Luckin's response this time is actually a bit undecided, which means that we consumers choose.

In fact, it is normal for everyone to pay attention to Luckin Coffee, after all, Luckin did not go out of business under everyone's expectation of bankruptcy, but it was mixed up, and Luckin's products are also quite good, but sometimes the pricing is a bit confusing. ActuallyWe consumers have different ** for the same specification of products, in fact, there is a certain psychological resistance, I believe that Luckin will also make certain rectifications or make a clearer explanation later, either all the price increases or not the price increase, some of the price increases are too disgusting, and there will always be some psychological deviations

Combining all of the above,The pricing of some stores of Luckin Coffee is chaotic, and the difference between the products of the same specification is between 1 3 yuan, and Luckin responds to this is that this is the right of some stores in Beijing after applying, and the price increase will not exceed three yuan.

Because this store has withdrawn an application for promotion from the head office, this situation has occurred, and the adjustment is not particularly large, between 1 and 3 yuan.

The customer service said that the Luckin Coffee store can apply to the regional director for a price adjustment according to its own situation. The original price of the drink can be increased by up to 3 yuan.

Luckin said that it will resolutely investigate these things and will be responsible for consumers, and this situation will not occur next time.

Luckin responded: This is because some Luckin coffee shops in Dongcheng District, Beijing can apply to the headquarters of Luckin for transfer, and the difference in the price of transfer is between 1 and 3 yuan.

Luckin Coffee has a loophole on the Ele.me platform, resulting in an ultra-low price for a number of coffees, which has been wildly swept away by consumers. Luckin Coffee urgently issued an apology letter on Weibo, saying that due to the configuration problem of Ele.me backend, the store was squeezed by a large number of abnormal orders, and the abnormal orders on the Ele.me platform had been canceled, and the Ele.me store was temporarily closed, and user compensation was considered. Subsequently, it was said that after verification, it was caused by the misallocation of Luckin's internal operation personnel.

This has also aroused heated discussions among many netizens, and many consumers who have "picked" wool happily sang the song "Listen to me, thank you". ''Luckin! Listen to me, thank you, thank you, because of you, I drank two cups of Pengchun!

Don't apologize, I've already drunk it, and today's good mood is all from Luckin." In addition, some netizens said that Luckin was a bit "unaffordable".

Such an operation may cause a lot of consumer disgust, although in Luckin's apology letter mentions that user compensation will be considered and notified separately, but it may reduce the image that it has managed to establish in the minds of consumers. The order that has been placed has been cancelled, and many netizens have expressed objections to such behavior. After all, consumers don't know that this is the mistake of the staff when they buy, so the contract has already taken effect at the time of purchase.

The order was cancelled without consultation with the consumer and the customer's understanding and communication before canceling the order. Some netizens said: This way of dealing with it obviously feels that I have been deceived.

Many consumers are dissatisfied that since they want to cancel the order, they should also make a ** notification, rather than being canceled without their knowledge. After waiting for an hour or two for coffee and not moving, if you tell me in advance, you can buy other coffee. <>

There are different opinions on whether Luckin's unilateral cancellation of low-price orders is legal or not. Some people think that the automatic cancellation of the order is a breach of contract, and the payment by the consumer means that the contract between the two parties has come into effect. Some people feel that this is a mistake on the part of the insiders that led to a major misunderstanding by Bipai and Ji Huiyu, in which case they can claim to rescind the contract.

Some people feel that this is clearly malicious marketing and fraud, but this needs to be directly proven. <>

The brand co-branding of Luckin and Coconut Tree has brought a lot of topicality, and the sales have brought an effective increase, and the effect of this wave of marketing is very significant. However, in this case, there is such a major mistake, which will also wear down people's inner recognition. Luckin has already experienced a big fluctuation and has finally stood up, and the trust of consumers does not know how many times it can go through a similar event like this.