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So I'm going to give you an analysis today, Pinduoduo.
It's not good to do it now. Like last year, Pinduoduo I think it's still pretty easy to do. Because last year, you opened a Pinduoduo store casually, no matter what products were on the shelves, the free traffic of the products was actually quite a lot, so it didn't take too much paid traffic to make him up.
But this year, many netizens who have opened Pinduoduo stores told me that the traffic has indeed decreased a lot.
Because although the number of users of Pinduoduo is very high, the number of merchants is still gradually increasing, so it cannot be said that Pinduoduo is very good as soon as it opens a store.
And Pinduoduo has many other rules that are worth noting, such as what specified delivery time, what false delivery penalties, these aspects are also quite serious.
Personally, I don't want to open a Pinduoduo store this year, but it's not very easy to do. On the contrary, it may still be a little better here, because after all, the number of users here is very large. Many people who have opened stores in Pinduoduo actually have stores in **, so their competition is actually similar, but the user base is larger than Pinduoduo.
Although there is Tmall.
Share the traffic with those corporate stores, but you have actually done a good job of crowd labeling here, in fact, the traffic is still very easy to rise. Just like the product optimization I talked about in the early stage, it is actually very important. This year, I may also explain to you in the later stage** or Pinduoduo's new rules this year, how to optimize the product better.
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Pinduoduo has 0 yuan to open a store. It's easy to open a store, it's difficult to manage and promote, and you have to do a careful and in-depth study of something, and it's not difficult. Wouldn't it be easier the more thoroughly you delve into it? There are a lot of lessons for you to learn, and it's definitely a matter of time to spend it.
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You can open both personal and corporate stores on Pinduoduo.
In fact, this should be decided according to the actual situation of the individual, if your company has been registered in the industry and commerce, you can apply for a corporate store, if not, it is also good to register a personal store, it should be emphasized that there is no difference between Pinduoduo store and enterprise store display product traffic.
Introduction to Pinduoduo:
Pinduoduo is the mainstream e-commerce application product of the domestic mobile Internet. A third-party social e-commerce platform focusing on C2M spelling, founded in September 2015, users can buy high-quality goods at a lower price by initiating a group with friends, family, neighbors, etc.
Pinduoduo aims to unite the power of more people, buy better things with lower **, and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo's unique new social e-commerce thinking.
In December 2019, Pinduoduo was selected as one of the top 100 brands in the 2019 China Brand Power Ceremony. In March 2021, Huang Zheng resigned as chairman of Pinduoduo and was replaced by co-founder Chen Lei. By the end of 2020, Pinduo had hundreds of millions of active buyers for many years, making it the largest e-commerce platform in China.
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As far as I know, it is not easy to open a store in Pinduoduo, and there are several difficulties:
One. Pinduoduo's business model is to win by volume
In this business model, your store must have traffic, and to get traffic, you have to have two advantages:One is the advantage of sales, and the other is that you sell things to maintain long-term profitability. If you don't have an advantage, no one will buy your stuff and there will be no liquidity; And at this time, if your product is not guaranteed to be profitable, you are very likely to fall into the dilemma of losing money.
So, if you're going to open a Pinduoduo store, you need to have:Keen insightto see how others price and market; You still have to haveA certain mind, to know how consumers choose the same kind of thing, after all, everyone sells profitable things, and you have to think about how to sell better.
Two. Pinduoduo's regulations for merchants are relatively strict
The Pinduoduo platform has some strict regulations for merchants, such as:In terms of customer service's replyIf your customer service response rate is less than 50%, you will deduct 1,000 yuan in liquidated damages and limit the promotion for one day, and the customer service also needs to be careful at all times when customers have questions, and can not appear sensitive words such as the most and absolutely. The platform will also randomly inspect your products at any timeIf you draw a fake, it will be very miserable, not only will the payment be frozen, but the manuscript will be fined 10 times the historical order. In addition to this, there are penalties for late shipments.
Three. It is impossible to have zero cost to open **
Now there is zero cost and no source of goods on the Internet, but there is really no cost, can you still make a lot of money? No matter what, there are risks and costsYou have to find a reliable source of goods to ensure the quality of the goods, but also to provide certain after-sales service to the source of goods, which has the potential to cost money. In the process of selling goods, you may have to pay for the freight, and you have to deal with after-sales problems at any time, once you don't choose the source of goods, the customer thinks your things are not good, and you may be penalized for returning.
These are included in the cost.
Of course, it is also beneficial to open a store on Pinduoduo, because the threshold for this platform is relatively low, everyone can open a store, and there are also ** advantages, if you have some experience in e-commerce, it is still good.
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Yes, I personally have opened one, but after opening a store, whether I can make money or not depends on myself, and the steps to open a store in Pinduoduo are as follows:
2. In the settings page, click "Free Pinduoduo";
3. In the free entry Pinduoduo page, click "Merchant free entry";
4. Fill in the store password as required, and click "Confirm Settings" after filling in;
5. Upload the front and back of the ID card**, click "Go to face recognition, complete the authentication" after uploading, follow the prompts to complete the ID card key face authentication, and then set the store name to complete the entire store opening process.
How to bulk load goods to the store after opening a store?
After opening the store, you can use the Dataoying collection product tool to collect goods and upload them to the store, which is convenient and fast, and you can also manually release the baby in the merchant background.
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So so.
If you have learned this, now that you have your own connotation, you can now exercise our muscles and start attracting the attention of the opposite sex.
Introduction
In fact, doing business is explained in the old saying: it is a way to make money. Therefore, we do business, do business, is to make money for the purpose, with their own minds, think of a way, seize every moment of business opportunities, first do a good job of positioning, in Pinduoduo we can be divided into store positioning, product positioning, ** positioning, crowd positioning.
Store positioning: Store positioning is a commonplace problem, to put it bluntly, it is the main category, and the category of your store determines the positioning of your store, and it is also your main business direction.
<><3. After opening the page, enter the mobile phone number, password, and verification code, and then click 0 yuan to settle in. >>>More
There are a lot of them on the Internet, like the Jiuchuang store owner source network.
You can analyze the store in the data software "Duoduo Radar", Duoduo Radar focuses on monitoring competing stores, and can comprehensively monitor the opponent's operation data, including drainage keywords and rankings, the number of babies with organic traffic and paid traffic, baby modification traces (**Title main picture), store sales rate, display drainage and other analysis functions. Hope, thank you!
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Many friends may be troubled that there is no traffic if you don't drive, and there is no conversion when you drive, so do you have the premise of doing a good job in traffic acquisition? What is the premise, that is, the baby's internal strength, including vision, main picture, detail page, ** plan and so on. 3,000 pieces have been put together. >>>More