How to do database marketing and what is the way to do database marketing

Based on the knowledge provided by Webmaster Encyclopedia wiki entries, we know that database marketing is an application of IT technology, which, as its name suggests, takes advantage of the large storage capacity and low cost of electronic computers to store and use customer information in a new way. The most common way to use a customer profile database is direct marketing, and many direct marketing practitioners even use it as the only way to apply database marketing. But if direct marketing is just an interactive marketing method that uses a certain type of advertising** to induce a certain number of purchases, then the key to its success is advertising**, not databases.

It is only part of the functionality of the database that has been developed.

1.Traditional DN - generally takes mail, fixed-point distribution, selective delivery and other ways.

of DN, which is email-based;

The DN of short messaging, mainly SMS;

**dn - the dn of telephone, mainly **.

An old man who collects waste products, how to easily earn 6,000 a month through database marketing.

Recommendation: Oracle

Relevant knowledge (history, development, functions, features, etc.), the key is to be able to explain Oracle to customers

What is better than other database software, such as security, fault recovery, etc.

What are the technical support services of Oracle Database, and whether the key is rented to customers for training, etc., should also be explained to customers.

It is recommended that you have some knowledge and skills of Oracle, which is very helpful for sales.

Other database software to be aware of as well.

Database marketing (DM) is a marketing promotion method that has gradually emerged and matured in the development of IT, Internet and database technology, and has broad development prospects in enterprise marketing behavior. It is not only a marketing method, tool, technology and platform, but more importantly, a business philosophy, but also changes the marketing model and service model of the enterprise, in essence, it changes the basic values of enterprise marketing. By collecting and accumulating a large amount of consumer information, how likely is it that consumers are likely to buy a certain product after processing, and use this information to accurately position the product, and make targeted marketing information to persuade consumers to buy the product.

Through the establishment and analysis of the database, each department has a detailed and comprehensive understanding of the customer's data difficulties, which can give customers more personalized service support and marketing design, making "one-to-one customer relationship management" possible.

In the United States, a 1994 survey by Donnelley Marketing showed that 56% of retailers and manufacturers have marketing databases, 10% of retailers and manufacturers are planning to build marketing databases, and 85% of retailers and manufacturers believe that by the end of the century, they will need a strong marketing database to support their competitive strength. From a global point of view, database marketing, as a form of marketing, is becoming more and more favored by business managers, and plays an increasingly important role in maintaining customers and increasing sales.

It's marketing**, generally**robots hit, this kind of **If you pick it up once, then you will often be harassed, and you have to pick up several times a day.

**Robot is the use of artificial intelligence to batch customers ** to screen out the intended customers, liberate manpower, replace people to do those repetitive and complicated things, let people return to the people themselves, to do more other things. But here's the point, which is that it's not really a robot, and it's a system.

This kind of marketing ** is actually harassment **, you can set a whitelist on the mobile phone, and the users in the whitelist will be given priority to pass, and the number that is not in the list will be blocked.

Development foundation. Data marketing is a data-based business activity that seeks to find a set of customers with needs. There are two types of databases:

Businesses accumulate on their own or buy from outside. It is different from DM. There are a lot of advertisements stuffed into the mailbox every day, including ** houses, daily necessities, life insurance, etc., they are called DM (direct mail).

The response of DM is very low, generally around 1%, and the vast majority of DM goes directly into the trash. However, if DM is sent only to those who have a need and are likely to become customers based on the data from the survey, the response rate will be greatly improved, generally by 10 times to more than 20 times.

Database marketing is a marketing method in which enterprises collect and accumulate member (user or consumer) information, and use emails, text messages, letters, etc. to conduct in-depth customer mining and relationship maintenance after analysis and screening.

Or, the marketing of the digital calendar database is a new sales method that aims to establish a one-to-one interactive communication relationship with customers and relies on a huge customer information database for long-term activities.