What are the key points for making a company image promotional video? shgu02

In this fast-paced era, few people are willing to accept some esoteric and boring content, so only humor and entertainment can cater to the audience. Why do people nowadays like to watch ads more and more? In the fast-paced life, people are increasingly avoiding a serious promotion, but those who act grotesquely and brain-opening ideas are becoming more and more respected, and the company's promotional films should draw on humor and witty style.

Let the audience enjoy the promotional video while also remembering the message that the company wants to convey, from Gu Yuan Film and Television.

First, pay attention to the writing of commentary.

The narration should be clean and neat, the language should be smooth and clear, the words and sentences should be short and concise, and the language should strive to be colloquial and visual.

Second, pay attention to the details of performance.

The people and things recorded in the corporate propaganda film, only through the vivid character image, colorful pictures, vivid and touching life scenes can achieve the effect of expressing emotion and reasoning, details are the smallest units of people, events, social environment and natural scenery, typical details can win more with less, see big with small, play the role of the finishing touch, so as to leave a deep impression on the audience.

Third, pay attention to the performance background.

Background, also known as the environment, is the basic component of the corporate propaganda film, and it is also the basis and basis for the occurrence, development and change of the characters, fates and events reflected in the feature film.

Fourth, pay attention to the concept.

The idea of the corporate promotional video should be complete, novel, and scientific, which is the most basic requirement. Only when the corporate promotional film is well-conceived and well-made, can the corporate promotional video with good content and form be produced.

Corporate image is the public's overall understanding and evaluation of the enterprise, or the impression of the enterprise in the eyes of the public, and it is an objective reflection of what the enterprise does in the minds of the public. It emphasizes in-depth communication with consumers and advertising audiences to produce emotional resonance, so as to enhance the visibility and reputation of the enterprise, and promote consumers' trust in the enterprise and its products. Different from general product advertising, corporate image advertising highlights the brand personality and corporate culture, and comprehensively reflects the connotation and essence of the corporate image.

Corporate image advertising videos can basically be divided into three categories:

1. Corporate Philosophy Advertising.

That is, to disseminate the company's management philosophy, values, and concept style to the society. Corporate philosophy advertising is the externalization of corporate culture, it will produce internal cohesion, external appeal, so that the corporate image and its core concept are deeply rooted in the hearts of the people, such as Baisha Group's "My heart flies", Aoni's "The Great Wall will never fall, domestic products should be self-reliant", Hongta Group's "There is a sky outside the sky, Hongta Group" all belong to this kind of advertising.

2. Social public service advertisements.

Social public service advertisements are advertisements that show the enthusiasm of enterprises for social public undertakings and show their strong sense of social responsibility. On the surface, this kind of advertising may not involve the company at all, but it has a far-reaching impact and is an effective means of building a corporate image. For example, the public service advertisements produced by Lingzhi Animation do not involve enterprises on the surface, but in essence, they establish a corporate image.

3. Event Advertising.

That is, with the help of a certain activity of the enterprise, such as sponsorship activities, anniversary celebrations, cultural and entertainment activities, conferences and exhibitions, commemorative activities, sports competitions, and other social welfare activities to display the corporate image, so as to improve the visibility and reputation of the enterprise. The production of corporate image advertising discussed here mainly refers to the concept advertising of the enterprise.

Steps to plan a corporate image promotional video:

1.To conduct market research and analyze the client's company.

3.Discuss the feasibility of the solution.

5.Implementation plan.

A complete corporate image promotional film, planning copywriting is composed of the interaction between its basic elements, the lack of any element, the corporate image in the promotional film planning can not be completed; The time required for the pre-planning of the promotional video of the whole cultural enterprise, some innovative planning and some hasty planning is quite different. First, understand the marketing of the image of the production company is the best choice.

This is because image promotional film marketing is a kind of corporate advertising, it is a new type of marketing, compared with TV advertising production cost is low, and widely used, the publicity effect is also excellent.

Second, the credibility of the corporate image promotional film production company is very important.

I believe that the eyes of our customers are bright. It is undoubtedly very wise to choose an image promotional video production company that serves many customers and has accumulated a large number of long-term partners.

Third, the corporate image promotional film production company must have soft and hard conditions.

Hard conditions naturally include talent, lead and technology. Professional planning, shooting, editing, and packaging standards are the most basic prerequisite for the establishment of an animation company, and talents with production experience in related industries are also the most valuable wealth of an animation company.

The soft conditions include the animation company's sense of responsibility and mission for customers and image promotional videos. The sense of responsibility makes it incumbent on it to take on the mentality of doing its best for the best marketing of the enterprise, which is not transferred by external forces, and strives to provide the most professional services for the enterprise. The sense of mission makes Lingzhi Animation never forget its mission, and often remind itself to be a qualified animation producer.

Fourth, good vision and professionalism are the key to the shooting of corporate image promotional videos.

The vision and strategy of an animation company are its most precious, and these are the essence of the animation company. It can break through the layers of fog, see the essence of the time, and provide the most feasible strategy for the enterprise at this stage. This is a sublimation of the software and hardware of the animation company, and it is also the connotation of the animation producer.

The content of the planning plan of the closed film of the corporate propaganda series generally includes these: 2. Background analysis 3Business Background 4Market background analysis.

Second, the purpose of production.

3. Audience.

Fourth, content positioning, style positioning.

5. Gu Chunna's shooting content 1Shoot Zheng did not shoot the outline 2Filming Location 3Filming equipment.

6. Publicity methods and platforms.

What are the design standards for corporate videos? The pre-pre-glide preparation work before the shooting of the corporate promotional video. The corporate propaganda film is more important for the publicity of the enterprise, and it is also very important for the publicity of the enterprise.

In the shooting of corporate promotional films, it is necessary to register the copyright of various standards, which is an important consideration for corporate promotional film brochures; The copyright design of the corporate promotional film should be based on the design of the bird, and the design should be based on the psychology of the audience, and the design should be the best corporate promotional film that can intuitively and accurately reflect the aesthetic ideals of the audience and the corporate culture.