How to make a conference promotional video, what are the steps of making an annual meeting promotion

1.First of all, write a good creative plan.

Write down some good ideas and report them to the leadership.

2.Write a dubbing script.

This is very important, a good dubbing can make ** more professional, so that the audience can understand more conveniently, plus a professional dubbing teacher reads it out with a sense of weight.

3.According to the plan and dubbing script, the storyboard script is made, and the subtitles, screen text, etc. are extracted.

As the name suggests, the footsteps of the sub-shot are to divide a ** into several sub-shots one by one to shoot and produce, and gradually complete it.

4.Collect materials according to the storyboard: including the filmed materials, materials, related special effects sound and other materials; Materials are divided into text, sound, animation, and other types by type.

Long-term experience tells me that many people think that the conference promotional video, as long as a few cameras, is enough to record the content of the meeting process, but it costs a lot of money and a few manpower, and in the filming process, it is just a show.

In fact, the real conference promotional video, three steps, 1, first get the process and basic content, and make a press release in mind, that is, the time, place and content, condensed into three or five minutes, similar to the first TV news broadcast. 2 With the script, it is natural to think about what pictures are needed, there is a shoulder-mounted camera, in various positions of the venue, swimming and shooting, encountering the leader's speech, shooting a few shots from different positions, there is no need to get a few machines to record the whole process there. 3. The material equivalent to a quarter of the whole time of the meeting, for example, the meeting is 4 hours, and it is enough to shoot 1 hour of material, come back and knock out the draft of the press release, find someone to dub it, and produce it.

Whoever doesn't believe me, I'll challenge it.

First, in the production process, we must first communicate with customers to understand in detail the customer's corporate needs, customers' corporate culture, corporate background, enterprise product information and other related content. After understanding and analyzing the details of these contents, write our planning copy and shooting script.

Second, the shooting quality of the promotional video is the key to the production of the entire promotional video. In this production process, the photographer will shoot the relevant content of the promotional film according to the production requirements of the promotional video. Pay attention to the details of the promo video shooting when shooting.

Only by paying attention to these details can we make the quality of our promotional videos better.

Third, the post-production of propaganda is an extremely complex and cumbersome production process. In this production process, the post-production staff needs to have enough patience and care to help us better complete the post-production of the promotional **. In this process, the difficulty of production is different, and the production of promotional videos** is also different.

1. Clarify the main process of publicity production: This process is the preparation for the company's publicity production, which includes the collection of material resources, the design of the opening and ending credits, the presentation of the theme idea, and the review of the publicity planning plan.

2. Clear content of the promotional film: the company should formulate the theme of the corporate promotional video, which materials can be used, which information is indispensable, and the overall shooting process must be clear.

3. **Background,** and other post-processing work: Regarding the selection of background**, it is proposed that the best choice of self-made background**, which is more in line with the design concept and main body of the film, **Editing work is generally not achieved at one time, try to choose the best in each **editing.

4. Picture quality and color grading: This link is generally in the previous shooting process, and the shortcomings can be made up for through this link, if the company has the deterioration of special effects image quality design requirements, the film and television company can synthesize it into the original film by playing professional software.

First, identify the audience for the promo video.

Secondly, summarize the pain points of the audience, and summarize the corresponding solutions of the enterprise shrine disturbance in combination with the pain points.

The fourth step is to shoot ** or collect ready-made **information on the Internet, and make your own ** tools: mobile phones, small bees, tripods, and lights (indoor shooting is enough, outdoor sound collection equipment is more professional); Collect information online and use Bandicam to record the screen, it is very clear.

If you want to shoot a good short **, you need to grasp the production process of the promotional video, **production is mainly divided into three steps: pre-planning, mid-shooting and post-editing, but the birth of excellent** is far from what these three steps can be determined. It is also necessary to master the following elements, and the following film and television platform briefly introduces how to make publicity**.

First, the theme is clear and focused.

Corresponding to the aforementioned target of the crowd and the environment, it is a kind of greed to cover all aspects of the enterprise. In other words, think carefully about what we are doing this ** for, the so-called promotion of corporate image is just empty words, in the end is to sell products or to pull business, is it to show customers or to their own people?

Second, the language is concise and the logic is clear.

Some companies like to list their own strengths, such as what major events have happened in the past few decades, what awards have been won, and what professional qualifications they have, which must be laid out one by one. Then how many employees are there, how many of them have a bachelor's degree or above, a small number of master's and doctoral degrees, how large an area is, how many cities around the world are radiated, and how awesome the leaders are. Honestly, are these things really that important?

After you read the **, and then try to change the name of the enterprise to any company of similar size, you will find that it can also be established.

Second, unique, creativity plus points.

This article is also effective to avoid the embarrassment of listing data. Combined with the characteristics of the enterprise itself to find a breakthrough, even if it is just a small point, can attract some people's attention and thinking, the purpose of publicity has been achieved. It is also possible to use the most common stories created for products to attract crowds to hail.

First of all, fast production is required. This kind of speed requires high efficiency and aesthetics. In this case, it is rare to be original. This is where AE, also known as Adobe AfterEffects, can solve our problem.

Secondly, a basic AE software foundation is required, and there is a kind of work in AE commonly known as a set of templates, which can be used to AE material templates on many websites. For example, high-end corporate publicity templates, or corporate ** publicity templates. At this time, we recommend a**new CG, there are a large number of free material templates to provide**, **refers to the clan after only need to change the corresponding text, the corresponding corporate culture** upload can quickly complete the template.

Finally, let's talk about how to export your own corporate promotional video. We find the bar at the top, click on -File-Render-only or, and make some basic settings. The format is.