The production company of the corporate culture promotional video

Promotional films, like brochures, are a kind of props for corporate publicity, and any corporate promotional film will contain the output of corporate culture and values. It's just that because of different application scenarios, different types of promotional videos are derived, such as anniversary celebration promotional videos, listing roadshow promotional videos, marketing promotional videos, project special promotional videos, product promotion promotional videos, employer ** and so on. With our many years of experience in the creation of promotional videos, the early demand communication is particularly important, and we will generally be involved by the planning team to understand the enterprise and the situation of the customer's industry, so as to form the theme and tonality of the film in the early stage of promotional film creation; Then the director and the copywriter will communicate in-depth to create the artistic creation of the promotional film.

In the creative process, the corporate culture will run throughout, and the output of the culture will be imperceptible, and will be integrated into the overall style of the film, such as the dubbing and soundtrack of the film, the editing rhythm and so on.

The production of the corporate video is as follows:

1.The relevant personnel of the company communicate with customers, understand customer needs, and put forward reasonable suggestions.

2.The production team communicated with the customer in depth to learn more about the company's information, product information, the purpose of the promotional video, the scene and the requirements for the model, that is, the duration of the promotional video.

3.The creative planner hands over the creative script plan and ** to the client.

4.After detailed cooperation and communication with the customer, the promotional video production contract is signed. And determine important things such as expenses, manufacturing equipment, delivery dates, etc. in the contract. Let customers know the work cycle in the production process of promotional video at a glance.

5.Review the first draft of the corporate promotional video for the customer, collect relevant information, shoot, publish the first draft and send it to the customer for review;

6.The client's first draft was approved. Review the manuscript of the company's promotional video from the customer's content, propose revisions, and finally approve the copy.

7.Before the official shooting of the promotional video, the relevant personnel will make the final confirmation and verification of the details determined at the final production preparation meeting to ensure that the advertising film is filmed smoothly as planned. Filming will take place at the planned time and place in accordance with the filming script.

For the smooth progress of the post-production work, every shot will not be shot again, and some shots that are not in the script may be shot as a backup.

8.After a professional post-production team such as film editing, dubbing, and soundtrack, after internal review, the promotional video can be handed over to the customer for confirmation, and finally appear in the form of customer needs. I believe that you can see through the understanding of the production steps of corporate promotional videos.

The production of a corporate video is not so simple. Only by working closely with the production company of the corporate video can we produce a better corporate video.

The accurate definition of a corporate promotional video is a feature film produced by an enterprise that invests independently and subjectively introduces its own main business, products, enterprise scale and human history. There are four main types of ** of this kind, one is a corporate propaganda film, one is a corporate image film, one is a corporate topic, and the other is a corporate history film.

All four of them are the means of film and television production and filming to show the comprehensive strength of the enterprise. Different from the corporate features broadcast on TV, the self-filmed corporate promotional videos are mostly subjective in the introduction of the company, and cannot be compared with the real news proposition carried by the TV station in the production of the corporate feature.

The planning, shooting, and editing of non-governmental television programs is the same as the related work of television stations, which is mainly divided into two parts: pre-production and post-production.

The preliminary stage consists of two parts: planning and shooting.

Post-production includes editing, special effects, animation, audio-visual synthesis, etc.

Film production technology and television production technology are two different levels of production technology. The cost of production is far from the same.

The ability to show news in the early stage, in the direction of corporate promotional films, is obviously that the production of TV stations is more credible.

The post-production ability, in the direction of the corporate promotional film, is obviously the post-production ability of folk TV technology.

It can be said that the industry of corporate propaganda is an advertising industry derived from the technological development of the emerging computer industry. It is not in the journalism industry.

The purpose of the corporate promotional film is to plan, shoot, record, edit, dub, soundtrack, animation, special effects, and synthesize output in an orderly manner at all levels within the enterprise, so as to highlight the unique style and appearance of the enterprise and highlight the strength of the enterprise, so that people at different levels of society can have a positive and good impression of the company, so as to establish a good impression and trust in the company, and trust the company's products or services.

Corporate promotional videos should not be too long, and all the information should not be stuffed into a single disc because of the low cost. This is the same as advertising. Besides, it is unlikely that customers will want to watch a promotional video as if they were watching a movie.

But after all, promotional films are different from film and television advertisements, so they should not be too short, too short to explain what you want to say, and the purpose will naturally not be achieved. The length of the corporate video should be determined according to the specific situation, generally in 10 20 minutes.