What is the difference between TikTok s feed stream and DOU?

Feed stream is now the mainstream way to play in the live broadcast room of Douyin e-commerce. In Feigua's user base, we found that everyone has different opinions about the effect of feed streams. Many users have reported that the direct delivery of feed streams is currently working very well.

There are also people who think that the cost of feed streams is too high, and it is better to do dou+.

There is a big difference between them: dou+ is to select the delivery duration in advance, while the feed stream delivery will be automatically started at the beginning of the live broadcast, automatically paused at the end of the live broadcast, and the delivery plan can also be suspended at any time after the live broadcast starts.

Select a feed stream to adjust the delivery strategy in a timely manner based on the real-time data during the live broadcast.

Feigua Data's [Live Screen] can view the dynamic changes of popularity and sales data in the live broadcast room in real time, helping to determine the time period when the sales popularity of the live broadcast room is high, and increasing the advertising budget during these time periods can improve the conversion rate to a greater extent.

The feed stream is directly cast into the live broadcast room without shooting**, the threshold is low, and it can also reduce the risk of being banned due to frequent release and deletion of low-quality drainage**. Therefore, more merchants prefer to choose the way of feed streaming directly to the live broadcast room.

But in fact, feed flow and dou+ are both paid promotion methods in the live broadcast room, no matter which method is chosen, after trial and error at the corresponding cost, it can bring corresponding traffic blessings to the live broadcast room.

DOU is a tool for content heating, and the purpose of placing DOU must be to obtain more natural recommendation traffic.

The feed stream gameplay is an information flow bidding product, ROI is the core assessment goal, and the live broadcast room environment and the anchor's ability to undertake are the final materials. In addition to the need for stable conversion of "final materials", in the process of advertising, it is necessary to have a sufficient budget and at least the ability to flow related products.

If you choose to run feed streams, you can also use tools to optimize management, as far as I know, Jiuzhilan has done a good job in terms of information flow.

1. What is the feed stream in the live broadcast room? The Chinese meaning of feed is "information flow", and as the name suggests, Douyin feed is Douyin information flow. Live room feed drainage is a "paid promotion tool for live broadcast rooms" launched by Douyin in April this year, based on the advertising system of the huge engine.

Directly presenting the live broadcast room promoted by customers to users on the recommendation page of Douyin is a live broadcast room promotion mode that introduces vertical traffic to the live broadcast room with goods. To put it simply, it is to invest in the live broadcast room of information flow advertising promotion. When you swipe Douyin, you will occasionally swipe to the live broadcast room page of a certain anchor, which is the direct delivery method of feed streams.

At present, there are two advertising styles for Douyin feed streams, namely short ** drainage live broadcast room and feed stream direct delivery live broadcast room. The first type of direct live broadcast room is suitable for anchors with sufficient experience, and anchors can adjust the content in real time according to the size of traffic and user feedback to improve the conversion rate. The second type of short ** drainage live broadcast room is suitable for advertisers with good ** materials, which can maximize the drainage to accurate users and improve the conversion rate.

2. How to operate the feed account in the live broadcast room? The following requirements need to be met to place the feed stream: trademark-related qualifications and business license-related qualifications; Douyin fans are greater than 100,000; The first charge will be reported according to the industry category.

After obtaining the access qualifications, you can follow the steps below to place the product: 1. Bind a personal account or corporate Douyin account after opening an account 2. Select the promotion purpose: Douyin-live broadcast room drainage currently supports two promotion purposes: Douyin account promotion and commercial promotion.

Depending on the type, the range of options for the purpose of promotion varies. As shown in the figure below, the promotion purpose under the Luban account can be selected as Douyin number promotion or product promotion3, set the delivery scope, delivery target and delivery content4, associate your Douyin account5, set the conversion goal6, Douyin - The creative form of drainage in the live broadcast room is divided into two types: advertising creativity and live broadcast creativity. After selecting the ad creative, you can upload it according to the regular creative production form of short ** drainage, as shown in the following figure:

Feed streams are suitable for direct access to industries such as automobiles, logistics, fresh food, furniture and building materials, and tourism.

Industries that need to be reported: 3C digital, daily FMCG, pet supplies, clothing and accessories, food and beverage, beauty and personal care, clocks and watches, bags and glasses, intermediary services, etc.

At present, 3C digital, daily FMCG, clothing accessories, beauty shopping and personal care, and tourism have the most significant effect, and products suitable for live streaming can be tried.

Anhui Fu Ruhai, Douyin feed stream national account opening!

The biggest difference between a feed stream and a DOU is:

One. The targeting population of DOU is relatively selective.

Two. Feed streams can be selected by gender, age, region, user behavior interests, and user mobile phone ** brand model.

Three. The feed stream can be selected to deliver the time and method, and the delivery data can be clearly seen, which are not available in DOU+.

What is the difference between this feature in Douyin? The difference between them is only because of the difference in their own flowers, in fact they are not much different.

The current trend of feed flow is Douyin paid traffic.

It's different from dou+, which is aimed at individual users, and the feed stream is aimed at enterprise users. We are also in the transition from "individual" to "enterprise".

To do feed stream delivery, you need to open an account in the background of the huge engine, and the minimum account opening amount is 20,000. Even if you choose the best business to do the placement, the minimum consumption is one or two thousand. And with dou+ heating the live broadcast room, you can start investing 100 yuan.

Therefore, playing dou+ in the live broadcast room is a low-cost investment in the early stage in exploring the paid traffic gameplay, and the threshold and starting point of the feed will be relatively higher.

All in all, Pod is a paid heating tool provided by Douyin to creators, and the feed information flow is a better conversion tool provided by Douyin to merchants.

Summary. Hello, I'm glad to answer for you, how to charge for Douyin feed streams, there are two ways to deduct fees, which are ocpm and cpc, 2Generally, the cost of diversion is about yuan, and the cost is relatively low, and the delivery process is adjusted up and down according to the flow and cost.

Hello, I'm glad to answer for you, how to charge for Douyin feed streams, there are two ways to deduct the split fee, which are ocpm and cpc, 2The cost of general diversion is about yuan, and the cost is relatively low.

Hello, I'm glad to answer for you, 1, CPT charging model, billing according to the time period, within 24 hours, any time period of advertising, users in this time period only friends open Douyin, you can see the advertisement, in this time period, how many times the ad is displayed are charged once. 2. Zhengshan guesses the CPC charging model:

If the ad is seen by the customer, the fee will be charged after one click. As long as you see it, if you don't click it, it's not billable. 3. CPM charging mode:

Billed per 1,000 people**. When Douyin ads are displayed **1,000 times, the cost is counted once. This CPM charging model is also the current charging method with a large number of users.

Feed is a content aggregator that combines several messages and feeds that users actively subscribe to to form a content aggregator to help users continuously obtain the latest feed content. According to the above definition, we can count the search results and sorted lists that we often talk about as feed streams.

In the earliest days of the web, the feeds were generally news** and blogs. A typical application is an RSS feed, where users actively subscribe to information feeds, and subscribers help users update the feed information in a timely manner and display it in chronological order.

There are many forms of feed streams, the main ones are timeline and rank.

Timeline: It is the most typical feed stream display method, which displays the content to users according to the chronological order of the feed stream content update.

rank: Calculates the weight of content based on certain factors to determine the order in which content is displayed. For example, the current Weibo homepage information flow algorithm abandons the original timeline and adopts the latest intelligent sorting.